GB 350 Final Exam Questions with
Complete Answers
The Dyrt offers a campground-finder app for avid campers. The company focuses on
determining and optimizing what app features matter the most to their users. In
addition, the founder, Sarah Smith, offers $400 bonuses per quarter to any employee
who uses the app and provides a field report with recommendations for optimizing
the user experience. What kind of orientation/philosophy does The Dyrt have? -
ANSWER-Market
Which of the following is an obstacle that organizations with societal orientations
might face, according to the lecture? Select all that apply. - ANSWER-Justifying
premium prices and meeting customer performance expectations
Organizations who win the prestigious Baldridge Award are recognized for
approaching marketing with a _________ perspective - ANSWER-total business
Which of the following is an overall goal of marketing, according to the lectures?
Please select all that apply. - ANSWER-Meet organizational objectives and
create/exchange value.
Magic Makers sells children's magicians kits. Each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of
their experience with the company's products. Customers can also watch Magic
Maker's Youtube videos to see magic trick demonstrations. Magic Makers is trying to
optimize what customer process? - ANSWER-Adoption
ESG marketing involves integrating values about which of the following into an
organization's marketing strategy? - ANSWER-Environmental, Social, and
governance
Which of the following is NOT a characteristic of a code of ethics? - ANSWER-A
code of ethics should only include information about legal issues employees should
watch out for.
Companies should avoid self-regulating unless federal law requires them to. -
ANSWER-False
Which of the following would BEST represent a breach of the Foreign Corrupt
Practices Act? - ANSWER-A U.S.-based company pays an entry fee to foreign
government officials in exchange for access to a foreign market.
Tue or False: Morals are rules that are situation-specific and time-oriented. -
ANSWER-False
Complete Answers
The Dyrt offers a campground-finder app for avid campers. The company focuses on
determining and optimizing what app features matter the most to their users. In
addition, the founder, Sarah Smith, offers $400 bonuses per quarter to any employee
who uses the app and provides a field report with recommendations for optimizing
the user experience. What kind of orientation/philosophy does The Dyrt have? -
ANSWER-Market
Which of the following is an obstacle that organizations with societal orientations
might face, according to the lecture? Select all that apply. - ANSWER-Justifying
premium prices and meeting customer performance expectations
Organizations who win the prestigious Baldridge Award are recognized for
approaching marketing with a _________ perspective - ANSWER-total business
Which of the following is an overall goal of marketing, according to the lectures?
Please select all that apply. - ANSWER-Meet organizational objectives and
create/exchange value.
Magic Makers sells children's magicians kits. Each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of
their experience with the company's products. Customers can also watch Magic
Maker's Youtube videos to see magic trick demonstrations. Magic Makers is trying to
optimize what customer process? - ANSWER-Adoption
ESG marketing involves integrating values about which of the following into an
organization's marketing strategy? - ANSWER-Environmental, Social, and
governance
Which of the following is NOT a characteristic of a code of ethics? - ANSWER-A
code of ethics should only include information about legal issues employees should
watch out for.
Companies should avoid self-regulating unless federal law requires them to. -
ANSWER-False
Which of the following would BEST represent a breach of the Foreign Corrupt
Practices Act? - ANSWER-A U.S.-based company pays an entry fee to foreign
government officials in exchange for access to a foreign market.
Tue or False: Morals are rules that are situation-specific and time-oriented. -
ANSWER-False
