CERTIFIED PARKS AND RECREATION
PROFESSIONAL TRAINING STUDY SHEET
2026 UPDATED QUESTIONS AND ANSWERS
◉What are 5 ways to collect public input regarding policies?.
Answer: Public meetings, focus groups, Citizen Advisory Groups,
Surveys, and Referendums
◉What are the three purposes of public meetings?. Answer: 1.
Inform the public of specific items or changes
2. Consult the public on issues or to garner reactions to items such
as policy changes
3. To involve the public by getting their input on topics
◉Focus Group. Answer: A small but representative group of patrons
are assembled and asked various questions about a topic
◉Focus group facilitator. Answer: Someone who is not affiliated with
the agency whose job is to ascertain perceptions, opinions, beliefs,
and attitudes about a given subject.
,◉A focus group should be no larger than.... Answer: 10 people
◉Citizen Advisory Groups. Answer: formed to provide valuable
feedback and direction. Can investigate a specific issue or problem
and provide a report for public consumption.
◉Surveys. Answer: Gather input regarding polices and procedures
◉closed-ended vs. open-ended survey questions. Answer: Closed-
ended questions make data analysis easier but open-ended
questions provide richer information
◉Referendum. Answer: An issue is placed on the ballot and the
voters give feedback.
◉Vision statement. Answer: expresses what the organization should
become, where it wants to go strategically at a given timeline (5 to
10 years in the future).
◉Mission statement. Answer: a statement of the organization's
purpose - what it wants to accomplish in the larger environment
◉An organization's mission statement answers what 3 questions?.
Answer: 1. Who the customers are
,2. What services are provided by the agency
3. How services will be provided
◉What are 6 benefits to forming relationships with other agencies?.
Answer: 1. Providing higher levels of service than an agency can
provide alone
2. Pooling resources
3. Avoiding duplication of services when resources are limited
4. Gaining expertise from multiple people in many different areas
5. Demonstrating to the public that tax dollars are being used wisely
6. Enhancing flexibility and efficiency within the organization
◉Comprehensive marketing plan. Answer: Ensures that services are
tailored to the identified wants of customers, affordably priced,
promoted directly to the target market, and placed so they are
accessible to the market.
A detailed description of how the marketing mix will be
implemented in order to facilitate the exchange of resources so the
goals and objectives of both participants and the organization are
satisfied.
, ◉Market. Answer: Set of actual and/or potential buyers of a product
who have similar characteristics and are willing and able to spend
money or exchange other resources to obtain a product.
◉Current buyers in a market represent. Answer: Actual demand
◉Potential buyers in a market represent. Answer: Latent demand
(People who are not currently participating, but who may be
interested in participating in the future).
◉True or False: It is often more efficient in terms of resources to
encourage a non-user to become a user than it is to increase the
participation rates of current users. Answer: False: It is harder to get
non-users to become users than it is to increase the rates of
participation of people who already use parks services
◉Price-value relationship. Answer: the connection between the
selling price of an item and its worth to the customer. A free program
is not always in the best interest of the organization or the
constituents, because customers may infer that zero cost = low value
◉In the marketing mix, what aspects of a program are included in
the Place?. Answer: 1. Accessibility of programs
2. Facilities where they are offered
3. How close they are to where people live and work
PROFESSIONAL TRAINING STUDY SHEET
2026 UPDATED QUESTIONS AND ANSWERS
◉What are 5 ways to collect public input regarding policies?.
Answer: Public meetings, focus groups, Citizen Advisory Groups,
Surveys, and Referendums
◉What are the three purposes of public meetings?. Answer: 1.
Inform the public of specific items or changes
2. Consult the public on issues or to garner reactions to items such
as policy changes
3. To involve the public by getting their input on topics
◉Focus Group. Answer: A small but representative group of patrons
are assembled and asked various questions about a topic
◉Focus group facilitator. Answer: Someone who is not affiliated with
the agency whose job is to ascertain perceptions, opinions, beliefs,
and attitudes about a given subject.
,◉A focus group should be no larger than.... Answer: 10 people
◉Citizen Advisory Groups. Answer: formed to provide valuable
feedback and direction. Can investigate a specific issue or problem
and provide a report for public consumption.
◉Surveys. Answer: Gather input regarding polices and procedures
◉closed-ended vs. open-ended survey questions. Answer: Closed-
ended questions make data analysis easier but open-ended
questions provide richer information
◉Referendum. Answer: An issue is placed on the ballot and the
voters give feedback.
◉Vision statement. Answer: expresses what the organization should
become, where it wants to go strategically at a given timeline (5 to
10 years in the future).
◉Mission statement. Answer: a statement of the organization's
purpose - what it wants to accomplish in the larger environment
◉An organization's mission statement answers what 3 questions?.
Answer: 1. Who the customers are
,2. What services are provided by the agency
3. How services will be provided
◉What are 6 benefits to forming relationships with other agencies?.
Answer: 1. Providing higher levels of service than an agency can
provide alone
2. Pooling resources
3. Avoiding duplication of services when resources are limited
4. Gaining expertise from multiple people in many different areas
5. Demonstrating to the public that tax dollars are being used wisely
6. Enhancing flexibility and efficiency within the organization
◉Comprehensive marketing plan. Answer: Ensures that services are
tailored to the identified wants of customers, affordably priced,
promoted directly to the target market, and placed so they are
accessible to the market.
A detailed description of how the marketing mix will be
implemented in order to facilitate the exchange of resources so the
goals and objectives of both participants and the organization are
satisfied.
, ◉Market. Answer: Set of actual and/or potential buyers of a product
who have similar characteristics and are willing and able to spend
money or exchange other resources to obtain a product.
◉Current buyers in a market represent. Answer: Actual demand
◉Potential buyers in a market represent. Answer: Latent demand
(People who are not currently participating, but who may be
interested in participating in the future).
◉True or False: It is often more efficient in terms of resources to
encourage a non-user to become a user than it is to increase the
participation rates of current users. Answer: False: It is harder to get
non-users to become users than it is to increase the rates of
participation of people who already use parks services
◉Price-value relationship. Answer: the connection between the
selling price of an item and its worth to the customer. A free program
is not always in the best interest of the organization or the
constituents, because customers may infer that zero cost = low value
◉In the marketing mix, what aspects of a program are included in
the Place?. Answer: 1. Accessibility of programs
2. Facilities where they are offered
3. How close they are to where people live and work
