BUSI 311 Quiz 4: Healthcare Marketing|
Questions and Answers Latest Updated
(Graded A+) - Liberty University
Attempt History
Attempt Time Score
LATEST Attempt 1 19 minutes 27 out of 30
Score for this quiz: 27 out of 30
Submitted Mar 30 at 9:21pm
This attempt took 19 minutes.
Question 1
pts
The controllable variables of the organization are referred to as the:
VALS
4Ps
Cross-functional teams
Continuous improvement factors
Question 2
pts
When marketing-savvy medical practices divide the total market into groups
that have relatively similar health care needs, they are implementing:
Profitable strategies
The 4Ps
Marketing strategies
Market segmentation
, Competitive advantage
Question 3
pts
Business-to-business (B2B) health care marketing concentrates on
organizational buyers. Which of the following examples does not represent a
B2B application?
Google purchases health insurance coverage for employees.
Local, state, and national governments hire marketing consultants.
Hospital buying centers contract with enterprise-wide electronic records
solution providers.
Medical devices, pharmaceuticals, and medical surgical supplies comprise a
large share of virtually every hospital's total expenditures.
A family decision-making unit chooses an inclusive medical package
from a long-term assisted living offering.
Question 4
pts
The marketing strategy and plan for any health care organization is derived
from:
Mission, vision, values
The strategic plan
Examining the external environment and internal organizational capabilities
Collaboration with other functional areas
All of these are correct.
Question 5
Questions and Answers Latest Updated
(Graded A+) - Liberty University
Attempt History
Attempt Time Score
LATEST Attempt 1 19 minutes 27 out of 30
Score for this quiz: 27 out of 30
Submitted Mar 30 at 9:21pm
This attempt took 19 minutes.
Question 1
pts
The controllable variables of the organization are referred to as the:
VALS
4Ps
Cross-functional teams
Continuous improvement factors
Question 2
pts
When marketing-savvy medical practices divide the total market into groups
that have relatively similar health care needs, they are implementing:
Profitable strategies
The 4Ps
Marketing strategies
Market segmentation
, Competitive advantage
Question 3
pts
Business-to-business (B2B) health care marketing concentrates on
organizational buyers. Which of the following examples does not represent a
B2B application?
Google purchases health insurance coverage for employees.
Local, state, and national governments hire marketing consultants.
Hospital buying centers contract with enterprise-wide electronic records
solution providers.
Medical devices, pharmaceuticals, and medical surgical supplies comprise a
large share of virtually every hospital's total expenditures.
A family decision-making unit chooses an inclusive medical package
from a long-term assisted living offering.
Question 4
pts
The marketing strategy and plan for any health care organization is derived
from:
Mission, vision, values
The strategic plan
Examining the external environment and internal organizational capabilities
Collaboration with other functional areas
All of these are correct.
Question 5
