MBA MFT Study Guide Exam
Questions with Actual Answers 2025-
2026 Updated.
major segmentation variables (4) - Answer (1) geographic, (2) demographic, (3)
psychographic, (4) behavioral
penetrated market - Answer set of customers who are buying the company's product
target market - Answer qualified available market the company decides to pursue
available market - Answer set of consumers who have interest, income, and access to a
particular offer
potential market - Answer set of consumer with a sufficient level of interest in a market offer
corporate culture - Answer shared experiences, stories, beliefs, & norms that characterize an
organization
strategic marketing plan - Answer lays out the target market and the firm's value
proposition, based on an analysis of the best market opportunities
5 stages of consumer buying process decision process - Answer (1) need recognition, (2)
information search, (3) evaluation of alternatives, (4) purchase decision, (5) post-purchase
behavior
8 steps of business purchasing process - Answer (1) identify need, (2) select specific product,
(3) appoint purchase team, (4) specify technicalities, (5) budget for purchase, (6) research
potential suppliers, (7) solicit bids, (8) award contracts
4 factors influencing consumer behavior - Answer (1) cultural, (2) social, (3) personal, (4)
psychological
4 factors that influence business purchasing behavior - Answer (1) environmental, (2)
organizational, (3) interpersonal, (4) individual
,competitive intelligence - Answer defining, gathering, analyzing, & distributing intelligence
about products, customers, competitors, and any aspects of the environment needed to
support executives & managers making strategic decisions for an organization
managerial decision making process steps (6) - Answer (1) establish the objective, (2) define
the problem, (3) identify possible solutions, (4) evaluate alternative courses of action, (5)
implement the decision, (6) acquire feedback
8 major models of marketing communication - Answer (1) advertising, (2) sales promotion,
(3) events & experiences, (4) public relations & publicity, (5) direct marketing, (6) interactive
marketing, (7) word-of-mouth marketing, (8) personal selling
pull strategy - Answer the manufacturer uses advertising and other communication to
persuade consumers to demand the product from intermediaries, thus inducing intermediaries
to order it
push strategy - Answer uses the manufacturer's sales force, trade promotion money, or
other means to induce intermediaries to carry, promote, & sell the product to end users
points-of-parity (POPs) - Answer attributes or benefit associations that are not necessarily
unique to the brand but may be shared with other brands
points-of-difference (PODs) - Answer attributes of benefits that consumers strongly associate
with a brand, positively evaluate, and believe they could NOT find to the same extent with a
competitive brand
posititioning - Answer the act of designing a company's offering and image to occupy a
distinctive place in the minds of the target market
supersegment - Answer set of segments sharing some exploitable similarity
5 key criteria market segments must rate favorably on to be useful - Answer (1) measurable,
(2) sustainable, (3) accessible, (4) differentiable, (5) actionable
pyschographic - Answer the science of using psychology & demographics to better
understand consumers
variables of demographic segmentation (6) - Answer (1) age and life-cycle stage, (2) life
stage, (3) gender, (4) income, (5) generation, (6) race & culture
, investment banking - Answer a specific division of banking related to the creation of capital
for other companies, governments, and entities
weak form - Answer assumes that all info contained in past price movements is reflected in
the current market price. info about recent trends in a stock price is no use in selecting a stock
semi-strong form - Answer states the current market price reflects all publicly available
information. to gain abnormal returns insider info is needed
information efficiency - Answer all relevant information about a stock is reflected in its price
(this is in a perfect world)
strong form efficient - Answer all info -- public and insider -- is reflected in the market price.
no abnormal returns
market efficiency - Answer the degree to which stock prices reflect all available relevant
information
money market - Answer a segment of the financial market in which financial instruments
with high liquidity and very short maturities are traded
capital markets - Answer markets for buying and selling equity and debt instruments
security - Answer a financial instrument that represents an ownership in a publicly-traded
corporation (stock), a creditor relationship with governmental body or corporation (bond) or
rights to an ownership as represented by an option
most common underlying assets of derivatives - Answer stocks, bonds, commodities,
currencies, interest rates, market indexes
derivative - Answer a security with a price that is dependent upon or derived from one or
more underlying assets. its value is determined by fluctuations in the underlying assets
futures - Answer financial contracts obligating the buyer to purchase an asset (or the seller
to sell an asset) at a predetermined future date and price
option - Answer a financial derivative that represents a contract sold by one party (option
writer) to another party (option holder). the contract offers the buyer the right to call or put a
security at an agreed upon price (strike price) during a certain period of time or on the exercise
date
Questions with Actual Answers 2025-
2026 Updated.
major segmentation variables (4) - Answer (1) geographic, (2) demographic, (3)
psychographic, (4) behavioral
penetrated market - Answer set of customers who are buying the company's product
target market - Answer qualified available market the company decides to pursue
available market - Answer set of consumers who have interest, income, and access to a
particular offer
potential market - Answer set of consumer with a sufficient level of interest in a market offer
corporate culture - Answer shared experiences, stories, beliefs, & norms that characterize an
organization
strategic marketing plan - Answer lays out the target market and the firm's value
proposition, based on an analysis of the best market opportunities
5 stages of consumer buying process decision process - Answer (1) need recognition, (2)
information search, (3) evaluation of alternatives, (4) purchase decision, (5) post-purchase
behavior
8 steps of business purchasing process - Answer (1) identify need, (2) select specific product,
(3) appoint purchase team, (4) specify technicalities, (5) budget for purchase, (6) research
potential suppliers, (7) solicit bids, (8) award contracts
4 factors influencing consumer behavior - Answer (1) cultural, (2) social, (3) personal, (4)
psychological
4 factors that influence business purchasing behavior - Answer (1) environmental, (2)
organizational, (3) interpersonal, (4) individual
,competitive intelligence - Answer defining, gathering, analyzing, & distributing intelligence
about products, customers, competitors, and any aspects of the environment needed to
support executives & managers making strategic decisions for an organization
managerial decision making process steps (6) - Answer (1) establish the objective, (2) define
the problem, (3) identify possible solutions, (4) evaluate alternative courses of action, (5)
implement the decision, (6) acquire feedback
8 major models of marketing communication - Answer (1) advertising, (2) sales promotion,
(3) events & experiences, (4) public relations & publicity, (5) direct marketing, (6) interactive
marketing, (7) word-of-mouth marketing, (8) personal selling
pull strategy - Answer the manufacturer uses advertising and other communication to
persuade consumers to demand the product from intermediaries, thus inducing intermediaries
to order it
push strategy - Answer uses the manufacturer's sales force, trade promotion money, or
other means to induce intermediaries to carry, promote, & sell the product to end users
points-of-parity (POPs) - Answer attributes or benefit associations that are not necessarily
unique to the brand but may be shared with other brands
points-of-difference (PODs) - Answer attributes of benefits that consumers strongly associate
with a brand, positively evaluate, and believe they could NOT find to the same extent with a
competitive brand
posititioning - Answer the act of designing a company's offering and image to occupy a
distinctive place in the minds of the target market
supersegment - Answer set of segments sharing some exploitable similarity
5 key criteria market segments must rate favorably on to be useful - Answer (1) measurable,
(2) sustainable, (3) accessible, (4) differentiable, (5) actionable
pyschographic - Answer the science of using psychology & demographics to better
understand consumers
variables of demographic segmentation (6) - Answer (1) age and life-cycle stage, (2) life
stage, (3) gender, (4) income, (5) generation, (6) race & culture
, investment banking - Answer a specific division of banking related to the creation of capital
for other companies, governments, and entities
weak form - Answer assumes that all info contained in past price movements is reflected in
the current market price. info about recent trends in a stock price is no use in selecting a stock
semi-strong form - Answer states the current market price reflects all publicly available
information. to gain abnormal returns insider info is needed
information efficiency - Answer all relevant information about a stock is reflected in its price
(this is in a perfect world)
strong form efficient - Answer all info -- public and insider -- is reflected in the market price.
no abnormal returns
market efficiency - Answer the degree to which stock prices reflect all available relevant
information
money market - Answer a segment of the financial market in which financial instruments
with high liquidity and very short maturities are traded
capital markets - Answer markets for buying and selling equity and debt instruments
security - Answer a financial instrument that represents an ownership in a publicly-traded
corporation (stock), a creditor relationship with governmental body or corporation (bond) or
rights to an ownership as represented by an option
most common underlying assets of derivatives - Answer stocks, bonds, commodities,
currencies, interest rates, market indexes
derivative - Answer a security with a price that is dependent upon or derived from one or
more underlying assets. its value is determined by fluctuations in the underlying assets
futures - Answer financial contracts obligating the buyer to purchase an asset (or the seller
to sell an asset) at a predetermined future date and price
option - Answer a financial derivative that represents a contract sold by one party (option
writer) to another party (option holder). the contract offers the buyer the right to call or put a
security at an agreed upon price (strike price) during a certain period of time or on the exercise
date
