Assignment 2 Semester 1 2026
Unique number:
Due Date: 22 April 2026
QUESTION 1: OPERATIONS MANAGEMENT
List of Learning Outcomes for Lesson 3
According to Lesson 3, after completing this lesson you should be able to:
1. Discuss the concept of operations management.
2. Outline the elements of operations management using examples.
3. Analyse the operations strategy and show how it is linked to operations design and
business strategy.
4. Discuss operations planning and control activities using examples.
5. Indicate how operations planning and control activities interact with other business
functions.
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QUESTION 1: OPERATIONS MANAGEMENT
List of Learning Outcomes for Lesson 3
According to Lesson 3, after completing this lesson you should be able to:
1. Discuss the concept of operations management.
2. Outline the elements of operations management using examples.
3. Analyse the operations strategy and show how it is linked to operations
design and business strategy.
4. Discuss operations planning and control activities using examples.
5. Indicate how operations planning and control activities interact with other
business functions.
Reflection Journal: Lesson 3 Progress Record
Table: Days Worked Through Lesson 3
Date Lesson Content Covered Time Spent
Day 1 Introduction + Intro Video + Starbucks Case Study 2 hours
Day 2 OPS Manager Job Description + Learning Journal Entry 1 2 hours
Day 3 Operations Performance Objectives + Activity 3.2 2 hours
Day 4 Types of Production Systems + EOQ Activity 2 hours
Day 5 Learning Journal Entries 2, 3, 4 + Self-Assessment 4 hours
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Notes on Introduction to Operations Management Video
Operations management is the management of systems and processes that create
goods or provide services. It ensures businesses run smoothly by coordinating
forecasting, scheduling, inventory management, purchasing, quality assurance,
employee motivation, and distribution. Goods are physical products such as phones
and cars, while services are activities that create value such as transport or
healthcare. Supply chains are central because they connect raw materials to final
customer delivery. The video showed that operations management helps businesses
improve productivity, customer satisfaction, quality, and profitability.
Notes on Starbucks Case Study Video
Starbucks demonstrates operations management through its balance of quality,
speed, flexibility, and premium pricing. Starbucks offers high product variety with
thousands of beverage customization options. Their premium pricing reflects higher
quality ethically sourced coffee beans. Delivery speed is fast, averaging about 30
seconds per standard drink, though customised drinks increase waiting time.
Starbucks uses a process flow involving customer ordering, payment, drink
preparation, and delivery. One challenge Starbucks faces is market saturation
caused by too many stores in close proximity, reducing profitability.
Notes on Job Description of an OPS Manager
An operations manager is responsible for overseeing production systems, managing
resources, controlling inventory, ensuring compliance, improving operational
efficiency, and maintaining quality standards. The manager must forecast demand,
supervise staff, coordinate supply chains, and implement systems that reduce waste
and improve productivity. Strategic planning and process improvement are also
major responsibilities.