MKTG1501 - MCQ (51+Qs-b) Questions Answered with
Absolute Accuracy.
Select the right strategy for the term
*identifying and developing new market segments for current products*
Product Development
Market Penetration
Diversification
Market Development correct answers market development
Select the right strategy for the term
*offering modified or new products to current market segments*
Product Development
Market Penetration
Diversification
Market Development correct answers product development
Select the right strategy for the term
*starting up or buying businesses outside of the company's current products and markets*
Product Development
Market Penetration
Diversification
Market Development correct answers diversification
3.3
*The combination of Coles' buyers and controllers, information technology department and
operations staff is an example of which of the following terms?*
customer relationship management
,SBU
suppliers
merchandise distribution system
internal value chain correct answers internal value chain
*In today's marketplace, competition increasingly takes place between entire valuedelivery
networks, rather than individual competitors*
True
False correct answers True
*In a company's value chain, the job of each department in a company is to:*
enhance stockholder value.
add customer value.
add partner value.
increase the company's value correct answers add customer value.
When you're not sure of the answer, go with the one that focuses on the customer!
Remember, the customer is at the centre of the modern marketing concept.
The purpose of both a value chain and value delivery network is to create and deliver value to the
customer. correct answers TIP
3.4
*dividing a market into distinct groups of buyers who have different needs, characteristics or
behaviours*
Differentiation
Market Segmentation
Market Targeting
Positioning correct answers Market Segmentation
, *evaluating each market segment's attractiveness and selecting one or more segments to enter*
Market Targeting
Market Segmentation
Differentiation
Positioning correct answers Market Targeting
*Providing distinct market offerings to create superior customer value*
Positioning
Differentiation
Market Segmentation
Market Targeting correct answers Differentiation
*arranging for a product to occupy a clear, distinctive and desirable place relative to competing
products in the minds of target consumers*
Market Segmentation
Differentiation
Market Targeting
Positioning correct answers Positioning
*MasterCard's promise to give customers 'priceless experiences' is an example of which of the
following?*
market targeting
market segmentation
niche marketing
market positioning correct answers market positioning
*The marketing mix is a set of tools that marketers use to produce the desired response in a
target market.*
Absolute Accuracy.
Select the right strategy for the term
*identifying and developing new market segments for current products*
Product Development
Market Penetration
Diversification
Market Development correct answers market development
Select the right strategy for the term
*offering modified or new products to current market segments*
Product Development
Market Penetration
Diversification
Market Development correct answers product development
Select the right strategy for the term
*starting up or buying businesses outside of the company's current products and markets*
Product Development
Market Penetration
Diversification
Market Development correct answers diversification
3.3
*The combination of Coles' buyers and controllers, information technology department and
operations staff is an example of which of the following terms?*
customer relationship management
,SBU
suppliers
merchandise distribution system
internal value chain correct answers internal value chain
*In today's marketplace, competition increasingly takes place between entire valuedelivery
networks, rather than individual competitors*
True
False correct answers True
*In a company's value chain, the job of each department in a company is to:*
enhance stockholder value.
add customer value.
add partner value.
increase the company's value correct answers add customer value.
When you're not sure of the answer, go with the one that focuses on the customer!
Remember, the customer is at the centre of the modern marketing concept.
The purpose of both a value chain and value delivery network is to create and deliver value to the
customer. correct answers TIP
3.4
*dividing a market into distinct groups of buyers who have different needs, characteristics or
behaviours*
Differentiation
Market Segmentation
Market Targeting
Positioning correct answers Market Segmentation
, *evaluating each market segment's attractiveness and selecting one or more segments to enter*
Market Targeting
Market Segmentation
Differentiation
Positioning correct answers Market Targeting
*Providing distinct market offerings to create superior customer value*
Positioning
Differentiation
Market Segmentation
Market Targeting correct answers Differentiation
*arranging for a product to occupy a clear, distinctive and desirable place relative to competing
products in the minds of target consumers*
Market Segmentation
Differentiation
Market Targeting
Positioning correct answers Positioning
*MasterCard's promise to give customers 'priceless experiences' is an example of which of the
following?*
market targeting
market segmentation
niche marketing
market positioning correct answers market positioning
*The marketing mix is a set of tools that marketers use to produce the desired response in a
target market.*
