4/13/26, 7:14 AM COM 275 msu exam 3 Questions & Answers, Well Elaborated | Already Verified Test |100% Verified solutions |2026 Latest!! Flashc…
COM 275 msu exam 3 Questions & Answers, Well
Elaborated | Already Verified Test |100% Verified
solutions |2026 Latest!!
Save
Practice questions for this set
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Terms in this set (70)
Effects of advertising and focuses on tobacco, alcohol, prescription drugs,
entertainment on health and food
Tobacco evidence linking media use and negative outcomes
is strongest for tobacco
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, 4/13/26, 7:14 AM COM 275 msu exam 3 Questions & Answers, Well Elaborated | Already Verified Test |100% Verified solutions |2026 Latest!! Flashc…
Alcohol moderate evidence linking media use and drinking
focuses on start of adolescent drinking and
increased consumption / drunk driving
Prescription Drugs less evidence linking media use and Rx drugs
Food mixed evidence linking media use and food
Campaign informs, persuades, or motivates behavior changes
generally for noncommercial benefits
Why campaigns fail -Audience selective attention
-Barriers to audiences perceptions
-Unsophisticated audience-targeting techniques
-Unrealistic goals
-Lack of clear criteria for success
Risk learning models Message imparts new information about health
risks, and behaviors that minimize those risks
-severity
-vulnerability
-response efficacy
-self efficacy
Stereotyping priming models Messages prime preexisting stereotypes
media advocacy public health agent attempts to focus media on
health issues to effect social or public policy
Edutainment health messages embedded in entertainment
Mood Management Theory people select programs to relieve discomfort or
extend pleasure
https://quizlet.com/1167058801/com-275-msu-exam-3-questions-answers-well-elaborated-already-verified-test-100-verified-solutions-2026-latest-flash… 2/9
COM 275 msu exam 3 Questions & Answers, Well
Elaborated | Already Verified Test |100% Verified
solutions |2026 Latest!!
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Terms in this set (70)
Effects of advertising and focuses on tobacco, alcohol, prescription drugs,
entertainment on health and food
Tobacco evidence linking media use and negative outcomes
is strongest for tobacco
https://quizlet.com/1167058801/com-275-msu-exam-3-questions-answers-well-elaborated-already-verified-test-100-verified-solutions-2026-latest-flash… 1/9
, 4/13/26, 7:14 AM COM 275 msu exam 3 Questions & Answers, Well Elaborated | Already Verified Test |100% Verified solutions |2026 Latest!! Flashc…
Alcohol moderate evidence linking media use and drinking
focuses on start of adolescent drinking and
increased consumption / drunk driving
Prescription Drugs less evidence linking media use and Rx drugs
Food mixed evidence linking media use and food
Campaign informs, persuades, or motivates behavior changes
generally for noncommercial benefits
Why campaigns fail -Audience selective attention
-Barriers to audiences perceptions
-Unsophisticated audience-targeting techniques
-Unrealistic goals
-Lack of clear criteria for success
Risk learning models Message imparts new information about health
risks, and behaviors that minimize those risks
-severity
-vulnerability
-response efficacy
-self efficacy
Stereotyping priming models Messages prime preexisting stereotypes
media advocacy public health agent attempts to focus media on
health issues to effect social or public policy
Edutainment health messages embedded in entertainment
Mood Management Theory people select programs to relieve discomfort or
extend pleasure
https://quizlet.com/1167058801/com-275-msu-exam-3-questions-answers-well-elaborated-already-verified-test-100-verified-solutions-2026-latest-flash… 2/9
