UNT MKTG 3650 EXAM 1 WITH
COMPLETE SOLUTIONS 100%
GUARANTEED PASS
4 P's of product marketing - Answer- product
price
place
promotion
7 P's of service marketing - Answer- product
price
place
promotion
people
processes
physical surrounding
brands - Answer- names, terms, designs, symbols, or any other features that identify
one seller's good or service as distinct from those of other sellers
innovation - Answer- process: creates something new and useful
product: something new and useful
creativity - Answer- the ability to see or think about the same things as everyone else
yet deriving something new, different, better, and able to deliver greater value
technology - Answer- has impacted how:
1) consumers connect with each other
2) marketers connect with customers
3) customers connect with marketers
4) firms collect data from customers
5) marketing organizations deliver products and services to customers
marketing concept - Answer- business philosophy that puts customers, and identifying
and satisfying their wants and needs, first; as long as firms also profit
successful marketers should know: - Answer- 1) the lessons embedded in the marketing
concept apply to many aspects of life
2) listening is a key marketing skill set
, 3) marketing and interpersonal brand impressions really matter
4) almost everything people do has marketing implications
5) everyone never represents an acceptable market segment or target market
6) knowledge is the fundamental source of competitive advantage
7) change is inevitable
8) they must become or remain customer-focused and heavily committed
9) people or organizations that deliver the most value almost always win
10) know and accept that marketing is a part of their lives
Fundamental Marketing Principles - Answer- 1) law of leadership
2) law of category
3) law of the mind
4) law of perception
5) law of focus
6) law of attributes
7) law of concentration
8) law of candor
9) law of unpredictability
10) create solutions to problems customers did not realize they had, yet
law of leadership - Answer- (fundamental marketing principle) be first to market, in order
to have a chance to remain first, in the mind
law of category - Answer- (fundamental marketing principle) if you can't be first in a
category, set up a new category you can be first in
law of the mind - Answer- (fundamental marketing principle) it is better to be first in the
mind than to be first in the marketplace
law of perception - Answer- (fundamental marketing principle) marketing is not a battle
of products, it's a battle of perceptions
law of focus - Answer- (fundamental marketing principle) the most powerful concept in
marketing is owning a word, or phrase, in the consumer's mind
law of attributes - Answer- (fundamental marketing principle)
aka law of opposite
1) all products have attributes
2) all marketers succeed based on their ability to create and sustain perceived
differentiation
3) all perspective customers make decisions about which alternative to purchase based
on evaluations of competing products attributes
law of concentration - Answer- (fundamental marketing principle)
marketers should strategically arrange their strengths and target these advantages (aka
core competencies) against their competitors' comparative weaknesses
COMPLETE SOLUTIONS 100%
GUARANTEED PASS
4 P's of product marketing - Answer- product
price
place
promotion
7 P's of service marketing - Answer- product
price
place
promotion
people
processes
physical surrounding
brands - Answer- names, terms, designs, symbols, or any other features that identify
one seller's good or service as distinct from those of other sellers
innovation - Answer- process: creates something new and useful
product: something new and useful
creativity - Answer- the ability to see or think about the same things as everyone else
yet deriving something new, different, better, and able to deliver greater value
technology - Answer- has impacted how:
1) consumers connect with each other
2) marketers connect with customers
3) customers connect with marketers
4) firms collect data from customers
5) marketing organizations deliver products and services to customers
marketing concept - Answer- business philosophy that puts customers, and identifying
and satisfying their wants and needs, first; as long as firms also profit
successful marketers should know: - Answer- 1) the lessons embedded in the marketing
concept apply to many aspects of life
2) listening is a key marketing skill set
, 3) marketing and interpersonal brand impressions really matter
4) almost everything people do has marketing implications
5) everyone never represents an acceptable market segment or target market
6) knowledge is the fundamental source of competitive advantage
7) change is inevitable
8) they must become or remain customer-focused and heavily committed
9) people or organizations that deliver the most value almost always win
10) know and accept that marketing is a part of their lives
Fundamental Marketing Principles - Answer- 1) law of leadership
2) law of category
3) law of the mind
4) law of perception
5) law of focus
6) law of attributes
7) law of concentration
8) law of candor
9) law of unpredictability
10) create solutions to problems customers did not realize they had, yet
law of leadership - Answer- (fundamental marketing principle) be first to market, in order
to have a chance to remain first, in the mind
law of category - Answer- (fundamental marketing principle) if you can't be first in a
category, set up a new category you can be first in
law of the mind - Answer- (fundamental marketing principle) it is better to be first in the
mind than to be first in the marketplace
law of perception - Answer- (fundamental marketing principle) marketing is not a battle
of products, it's a battle of perceptions
law of focus - Answer- (fundamental marketing principle) the most powerful concept in
marketing is owning a word, or phrase, in the consumer's mind
law of attributes - Answer- (fundamental marketing principle)
aka law of opposite
1) all products have attributes
2) all marketers succeed based on their ability to create and sustain perceived
differentiation
3) all perspective customers make decisions about which alternative to purchase based
on evaluations of competing products attributes
law of concentration - Answer- (fundamental marketing principle)
marketers should strategically arrange their strengths and target these advantages (aka
core competencies) against their competitors' comparative weaknesses
