MKTG 3650 MODULE 11 EXAM
QUESTIONS AND ANSWERS ALL
CORRECT
The supply chain function in which buyers and sellers are brought together to perform
exchanges is:
a. Allocating
b. Assorting
c. Accumulating
d. Matching
e. Batching. - Answer- Matching
_____ are groups of independent firms involved in the process of making products or
services available for use or consumption by organizations or consumers.
a. Channels of distribution
b. Supply chains
c. Physical distribution
d. Logistics channels
e. Transportation. - Answer- Supply chains
Which of the following was not discussed either in class, your notes or in the book as a
typical supply function?
a. Shipping (transportation)
b. Storage (inventory)
c. Matching
d. Information-gathering
e. All these supposed supply chain functions were reported - Answer- All thses
supposed supply chain functions were reported (shipping, storage, matching)
The most important supply chain flow is:
a. Physical flows of products, parts and materials
b. Possession flows
, c. Information flows
d. Payment flows
e. No supply chain flow was designated as the most important. - Answer- Information
flows
It is not only ethical but strategically appropriate to switch to new supply chian partners
if other partners can be identified who can perform the function less expensively, more
efficiently/effectively, or both.
a. TRUE
b. FALSE - Answer- TRUE
Conventional marketing Systems exist: - Answer- A,B,C are all correct
The presence of diversity, i.e., disparate points of view and perspective, facilitates
creativity because__________ are naturally generated.
a. Multiple perspectives
b. Intersections
c. Both A and B are correct *
d. Niether A or B is correct - Answer- Both A and B (multiple perspectives, intersections)
The reduced manufacturing , distributing, merchandising, and marketing costs that
naturally arises ona per unit basis increased total output of products and their marketing
processes is best described bythe phrase_______.
a. Collaborative cooperation
b. Economies of scale
c. Economic efficiency and effectivess
d. (Principle of) supply and demand
e. The [classic] price demand relationship. - Answer- Economies of Scale
For-profit or non-profit organizattions (includiing individuals such as agents) that play
fundamental roles in facilitating, promoting, or even encouraging B2B relationships
betweeen marketing organizations or B2C relationships between marketing
organizations and end-use consumers are best described as:
a. Intermediary firms
b. Vendor firms
c. Source firms
QUESTIONS AND ANSWERS ALL
CORRECT
The supply chain function in which buyers and sellers are brought together to perform
exchanges is:
a. Allocating
b. Assorting
c. Accumulating
d. Matching
e. Batching. - Answer- Matching
_____ are groups of independent firms involved in the process of making products or
services available for use or consumption by organizations or consumers.
a. Channels of distribution
b. Supply chains
c. Physical distribution
d. Logistics channels
e. Transportation. - Answer- Supply chains
Which of the following was not discussed either in class, your notes or in the book as a
typical supply function?
a. Shipping (transportation)
b. Storage (inventory)
c. Matching
d. Information-gathering
e. All these supposed supply chain functions were reported - Answer- All thses
supposed supply chain functions were reported (shipping, storage, matching)
The most important supply chain flow is:
a. Physical flows of products, parts and materials
b. Possession flows
, c. Information flows
d. Payment flows
e. No supply chain flow was designated as the most important. - Answer- Information
flows
It is not only ethical but strategically appropriate to switch to new supply chian partners
if other partners can be identified who can perform the function less expensively, more
efficiently/effectively, or both.
a. TRUE
b. FALSE - Answer- TRUE
Conventional marketing Systems exist: - Answer- A,B,C are all correct
The presence of diversity, i.e., disparate points of view and perspective, facilitates
creativity because__________ are naturally generated.
a. Multiple perspectives
b. Intersections
c. Both A and B are correct *
d. Niether A or B is correct - Answer- Both A and B (multiple perspectives, intersections)
The reduced manufacturing , distributing, merchandising, and marketing costs that
naturally arises ona per unit basis increased total output of products and their marketing
processes is best described bythe phrase_______.
a. Collaborative cooperation
b. Economies of scale
c. Economic efficiency and effectivess
d. (Principle of) supply and demand
e. The [classic] price demand relationship. - Answer- Economies of Scale
For-profit or non-profit organizattions (includiing individuals such as agents) that play
fundamental roles in facilitating, promoting, or even encouraging B2B relationships
betweeen marketing organizations or B2C relationships between marketing
organizations and end-use consumers are best described as:
a. Intermediary firms
b. Vendor firms
c. Source firms
