MKTG 3650 Chapter 10 Practice
Test Questions with 100%
Correct Answers
Which of the following is an unlikely management strategy to use for a product in the
decline stage of its product life cycle? - Answer- Increase the depth of the product line
by adding new line extensions or flanker brands.
Which of the following is least characteristic of installations? - Answer- Are 'used up' in
daily operations
Which of the following are ways in which firms seek to manage their services brands? -
Answer- Find and promote a tangible object that represents the service image the firm
wishes to project, such as Prudential's "rock" that signals strength and stability
Identifying and promoting the key factors that are important for solidifying brand image
Ensuring that these key factors are consistently performed and emphasized with each
service encounter
Having control programs in place to monitor service delivery and brand image
When expanding the firm's product mix by adding new product lines the least risky
approach is to ensure that these new lines are ___________ existing lines in the mix. -
Answer- Consistent with
According to the text, what can be said about the general quality of products made in
the US today? - Answer- The delivery of high quality now is viewed as a necessary
condition to effectively compete in industries.
Brand product life cycles generally are more erratic in shape and duration than are
product category life cycles because: - Answer- Life cycles for product categories are
not affected by changing marketing environments
With respect to the PLC, the x-axis most closely represents: - Answer- Time
When motor oil or anti-freeze is placed in automobile engines when they are
manufactured, they are considered to be __________. - Answer- Component parts
, The classification scheme for organizational goods is based on: - Answer- How the
product is used in the firm
The breadth or width of a firm's product mix refers to: - Answer- The number of product
lines carried.
_____________ goods are distributed on selective or even "exclusive" bases. A limited
number of retail outlets, often only one or two, in a geographic area may be employed.
Close, cooperative working relationships are developed with retailers in ways that are
intended to mutually benefit producers and retailers. - Answer- Specialty
____________ are products which consumers use up and must restock quickly.
Alternatively, a unique need might arise that requires immediate satisfaction, such as an
umbrella on a rainy day. - Answer- Emergency
Candice insists on buying only Revlon cosmetics. Rather than purchasing other brands
when Revlon is not available, Candice will postpone her purchase or drive substantial
distances to find her preferred brand. To Candice, Revlon is what marketers refer to as
a (select the best answer): - Answer- Specialty good or product.
Buyers can elevate their social status, or social class positions, by purchasing and
displaying _____________ goods that "lesser" others can directly or indirectly observe,
but probably cannot purchase for themselves. - Answer- Positional
The primary pricing strategy(ies) employed by firms during the introductory stage of the
PLC is (are): - Answer- Penetration pricing
Demand for brands rather than for a product category is called: - Answer- Selective
demand
Which of the following in least important for firms seeking to manage their services
brand? - Answer- Monitoring and responding to changes made by direct competitors.
The fact that services are performed by individual providers makes the service
experience may be different from customer to customer or to the same customer over.
This reflects which characteristic of services? - Answer- Their variability
The company that is the first to introduce a new type of product to market often
achieves a: - Answer- Pioneer advantage
The primary pricing strategy(ies) employed by firms during the introductory stage of the
PLC is (are): - Answer- Price skimming
The adopter category typically targeted first during the introductory stage of the PLC is:
- Answer- Innovators
Test Questions with 100%
Correct Answers
Which of the following is an unlikely management strategy to use for a product in the
decline stage of its product life cycle? - Answer- Increase the depth of the product line
by adding new line extensions or flanker brands.
Which of the following is least characteristic of installations? - Answer- Are 'used up' in
daily operations
Which of the following are ways in which firms seek to manage their services brands? -
Answer- Find and promote a tangible object that represents the service image the firm
wishes to project, such as Prudential's "rock" that signals strength and stability
Identifying and promoting the key factors that are important for solidifying brand image
Ensuring that these key factors are consistently performed and emphasized with each
service encounter
Having control programs in place to monitor service delivery and brand image
When expanding the firm's product mix by adding new product lines the least risky
approach is to ensure that these new lines are ___________ existing lines in the mix. -
Answer- Consistent with
According to the text, what can be said about the general quality of products made in
the US today? - Answer- The delivery of high quality now is viewed as a necessary
condition to effectively compete in industries.
Brand product life cycles generally are more erratic in shape and duration than are
product category life cycles because: - Answer- Life cycles for product categories are
not affected by changing marketing environments
With respect to the PLC, the x-axis most closely represents: - Answer- Time
When motor oil or anti-freeze is placed in automobile engines when they are
manufactured, they are considered to be __________. - Answer- Component parts
, The classification scheme for organizational goods is based on: - Answer- How the
product is used in the firm
The breadth or width of a firm's product mix refers to: - Answer- The number of product
lines carried.
_____________ goods are distributed on selective or even "exclusive" bases. A limited
number of retail outlets, often only one or two, in a geographic area may be employed.
Close, cooperative working relationships are developed with retailers in ways that are
intended to mutually benefit producers and retailers. - Answer- Specialty
____________ are products which consumers use up and must restock quickly.
Alternatively, a unique need might arise that requires immediate satisfaction, such as an
umbrella on a rainy day. - Answer- Emergency
Candice insists on buying only Revlon cosmetics. Rather than purchasing other brands
when Revlon is not available, Candice will postpone her purchase or drive substantial
distances to find her preferred brand. To Candice, Revlon is what marketers refer to as
a (select the best answer): - Answer- Specialty good or product.
Buyers can elevate their social status, or social class positions, by purchasing and
displaying _____________ goods that "lesser" others can directly or indirectly observe,
but probably cannot purchase for themselves. - Answer- Positional
The primary pricing strategy(ies) employed by firms during the introductory stage of the
PLC is (are): - Answer- Penetration pricing
Demand for brands rather than for a product category is called: - Answer- Selective
demand
Which of the following in least important for firms seeking to manage their services
brand? - Answer- Monitoring and responding to changes made by direct competitors.
The fact that services are performed by individual providers makes the service
experience may be different from customer to customer or to the same customer over.
This reflects which characteristic of services? - Answer- Their variability
The company that is the first to introduce a new type of product to market often
achieves a: - Answer- Pioneer advantage
The primary pricing strategy(ies) employed by firms during the introductory stage of the
PLC is (are): - Answer- Price skimming
The adopter category typically targeted first during the introductory stage of the PLC is:
- Answer- Innovators
