MKTG 3650 FINAL EXAM QUESTIONS
AND ANSWERS (GRADED A+)
The pricing tactic that involves adding standard markups to whatever amounts, cost-
wise, are required to make, distribute, promote and/or merchandise products is called. -
Answer- Cost-plus pricing
The segments targeted by marketers employing penetration pricing strategies are
inevitably: - Answer- Price-conscious and price-sensitive
Marketers usually should do everything possible (and ethical) to make prices matter
more to customers. - Answer- False
In order to be_____________ marketers should strategically evaluate their customers'
wants and long-term needs- as well as society's long-term interests - before doing
anything else. - Answer- Socially-focused
_______________ helps marketing professionals in the end. - Answer- Doing the moral
thing.
Who said "Being powerful is like being a lady. If you have to tell people you are a lady,
you (probably) aren't." - Answer- Margaret Thatcher
In a marketing context,__________ entail(s) the tendency of customers to do nothing or
remain locked in on decisions or behaviors they have already made or are living out. -
Answer- Inertia
The goal of____________ is to improve the rights and power of buyers in relation to the
rights and power of the sellers (marketers). - Answer- Consumerism
__________ inside the US kills far more people annually than smoking. - Answer-
Alcohol consumption
Ethical reputations are___________ to create and __________ to destroy. - Answer-
Difficult; easy
Earning the reputation for making decisions and behaving in_________ fashions
generally elevates the value of marketing brands across the long run. - Answer- Socially
responsible
, The ability of marketers and managers to exercise self-control delivers the sort of value
that______________. - Answer- Never expires
Martin Luther (the Protestant reformer, not MLK, the Protestant minister) is known for a
Latin phrase that states "humans are curved inward on themselves." The Latin phrase
is: - Answer- incurvatus in se
The goal of_____________ is to improve the rights and power of buyers in relation to
the rights and power of sellers. - Answer- consumerism
If marketing managers create sufficient perceived and actual value for their brands by
effectively managing their marketing mix, they should never need to________________
consumers. - Answer- Pressure
Cinematic products, actually movies or films themselves, function as bait for movie
theaters that are actually seeking to sell food and drinks. Their sales of food and drinks
represent main source of profit for movie theaters marathons. - Answer- Each statement
is true
Value-based marketing is based on strategically-organized marketing activities that
seek to create more true value. - Answer- Customers
The best advertising message appeal is generally meaningful and: - Answer- Believable
The attempts of marketing organizations to engage in______________ often work like
an insurance policy that organizations can use, if necessary, to fend off attacks from
social networking "mobs". - Answer- Virtue-signaling
The average attention span of American consumers used to be around thirty seconds.
How long are average American consumers' attention spans today? - Answer- 3 to 5
seconds
Celebrity endorsements are often used in___________ sorts of advertising appeals. -
Answer- Testimonial
Apple is a good example of an organization and brand that uses product
______________ to differentiate? - Answer- Design
_______________ strengthens any product's brand, contributes to the perceived and
practical usefulness of the product, makes the product more appealing, and can drive
innovation. - Answer- Great design
Why did movie theaters hit a twenty-five-year low in 2017? - Answer- Movie ticket prices
went through the roof
AND ANSWERS (GRADED A+)
The pricing tactic that involves adding standard markups to whatever amounts, cost-
wise, are required to make, distribute, promote and/or merchandise products is called. -
Answer- Cost-plus pricing
The segments targeted by marketers employing penetration pricing strategies are
inevitably: - Answer- Price-conscious and price-sensitive
Marketers usually should do everything possible (and ethical) to make prices matter
more to customers. - Answer- False
In order to be_____________ marketers should strategically evaluate their customers'
wants and long-term needs- as well as society's long-term interests - before doing
anything else. - Answer- Socially-focused
_______________ helps marketing professionals in the end. - Answer- Doing the moral
thing.
Who said "Being powerful is like being a lady. If you have to tell people you are a lady,
you (probably) aren't." - Answer- Margaret Thatcher
In a marketing context,__________ entail(s) the tendency of customers to do nothing or
remain locked in on decisions or behaviors they have already made or are living out. -
Answer- Inertia
The goal of____________ is to improve the rights and power of buyers in relation to the
rights and power of the sellers (marketers). - Answer- Consumerism
__________ inside the US kills far more people annually than smoking. - Answer-
Alcohol consumption
Ethical reputations are___________ to create and __________ to destroy. - Answer-
Difficult; easy
Earning the reputation for making decisions and behaving in_________ fashions
generally elevates the value of marketing brands across the long run. - Answer- Socially
responsible
, The ability of marketers and managers to exercise self-control delivers the sort of value
that______________. - Answer- Never expires
Martin Luther (the Protestant reformer, not MLK, the Protestant minister) is known for a
Latin phrase that states "humans are curved inward on themselves." The Latin phrase
is: - Answer- incurvatus in se
The goal of_____________ is to improve the rights and power of buyers in relation to
the rights and power of sellers. - Answer- consumerism
If marketing managers create sufficient perceived and actual value for their brands by
effectively managing their marketing mix, they should never need to________________
consumers. - Answer- Pressure
Cinematic products, actually movies or films themselves, function as bait for movie
theaters that are actually seeking to sell food and drinks. Their sales of food and drinks
represent main source of profit for movie theaters marathons. - Answer- Each statement
is true
Value-based marketing is based on strategically-organized marketing activities that
seek to create more true value. - Answer- Customers
The best advertising message appeal is generally meaningful and: - Answer- Believable
The attempts of marketing organizations to engage in______________ often work like
an insurance policy that organizations can use, if necessary, to fend off attacks from
social networking "mobs". - Answer- Virtue-signaling
The average attention span of American consumers used to be around thirty seconds.
How long are average American consumers' attention spans today? - Answer- 3 to 5
seconds
Celebrity endorsements are often used in___________ sorts of advertising appeals. -
Answer- Testimonial
Apple is a good example of an organization and brand that uses product
______________ to differentiate? - Answer- Design
_______________ strengthens any product's brand, contributes to the perceived and
practical usefulness of the product, makes the product more appealing, and can drive
innovation. - Answer- Great design
Why did movie theaters hit a twenty-five-year low in 2017? - Answer- Movie ticket prices
went through the roof
