MKTG 3650 TEST 3 QUESTIONS WITH
100% SOLVED ANSWERS
Which of the following is false concerning the importance of global marketing?
International logistics and transportation costs are rapidly declining making it possible
for even small firms to penetrate global markets
The proportion of US goods exported to other countries has doubled in the last 10 years
American-made goods are favorably perceived in many foreign countries
Marketing via the Internet has become increasingly easy and has opened international
markets.
Most large international firms are headquartered in the US - Answer- Most large
international firms are headquartered in the US
Which of the following is not a potential reason why firms should consider engaging in
global marketing?
International logistics and transportation costs are rapidly declining making it possible
for even small firms to penetrate global markets
By going global firms can avoid the risks associated with fluctuating exchange rates
Foreign firms who are potential competitors may enter domestic markets with superior
products. Domestic firms may need to counter-attack in the foreign firm's home country
to force that firm to reallocate resources
American-made goods are favorably perceived in many foreign countries
Marketing via the Internet has become increasingly easy and has opened international
markets. - Answer- By going global firms can avoid the risks associated with fluctuating
exchange rates
Which of the following is not a key question a firm must address when deciding whether
it should "go global?"
Is the firm capable of managing and responding to the varying legal requirements in
global markets?
Can the firm adapt is business model to accommodate differences in global cultures
and supply chain structure?
Are the firm's domestic sales sufficient to finance a move to global markets?
Can the firm identify, understand, and effectively respond to differences in consumer
preferences and buying behaviors in global markets?
Does the firm have the relevant expertise and experience to target global markets? -
Answer- Are the firm's domestic sales sufficient to finance a move to global markets?
Most firms begin their global marketing efforts using _____________ . This is the
simplest and least risky method for entering foreign markets.
Indirect Exporting
, Contract manufacturing.
Licensing
Joint Venturing
Direct exporting - Answer- Indirect Exporting
HP, in 2007, established two factories in India that manufactured personal computers.
At about the same time, HP opened company-owned retail stores in more than 150
Indian cities. This is an example of _______ for penetrating a foreign market.
Direct exporting
Direct Investment
Contract manufacturing.
Indirect Exporting
Joint Venturing - Answer- Direct Investment
Nike unintentionally agitated Chinese officials after it released an ad in China that
featured Lebron James destroying several culturally-esteemed Chinese figures in a
Kung Fu-themed television promotion. Chinese politicians asserted that the ad violated
regulations to maintain national dignity. These are examples of ____________
impacting a firm's potential global marketing strategy.
Economic factors
Political factors
Cultural differences
Trade barriers
Exchange rates. - Answer- Cultural differences
Transportation, communications, banking and financial, utilities, and public services
capabilities are each part of a country's _________.
Infrastructure
Trade barriers
Economy.
Logistics structure
Gross domestic product - Answer- Infrastructure
Procter & Gamble (P&G) markets its Pringle's potato chips brand using the same
product formulation in each international market. It is able to satisfy 80% of world
demand through only six flavors and one package design. P&G is using a(n)
____________.
Dual customization strategy
Straight extension strategy
Product adaptation strategy
Promotion adaptations strategy
New product development strategy. - Answer- Straight extension strategy
Which of the following countries is responsible for producing the majority (86%) of
counterfeit brands flooding international markets?
South Korea
100% SOLVED ANSWERS
Which of the following is false concerning the importance of global marketing?
International logistics and transportation costs are rapidly declining making it possible
for even small firms to penetrate global markets
The proportion of US goods exported to other countries has doubled in the last 10 years
American-made goods are favorably perceived in many foreign countries
Marketing via the Internet has become increasingly easy and has opened international
markets.
Most large international firms are headquartered in the US - Answer- Most large
international firms are headquartered in the US
Which of the following is not a potential reason why firms should consider engaging in
global marketing?
International logistics and transportation costs are rapidly declining making it possible
for even small firms to penetrate global markets
By going global firms can avoid the risks associated with fluctuating exchange rates
Foreign firms who are potential competitors may enter domestic markets with superior
products. Domestic firms may need to counter-attack in the foreign firm's home country
to force that firm to reallocate resources
American-made goods are favorably perceived in many foreign countries
Marketing via the Internet has become increasingly easy and has opened international
markets. - Answer- By going global firms can avoid the risks associated with fluctuating
exchange rates
Which of the following is not a key question a firm must address when deciding whether
it should "go global?"
Is the firm capable of managing and responding to the varying legal requirements in
global markets?
Can the firm adapt is business model to accommodate differences in global cultures
and supply chain structure?
Are the firm's domestic sales sufficient to finance a move to global markets?
Can the firm identify, understand, and effectively respond to differences in consumer
preferences and buying behaviors in global markets?
Does the firm have the relevant expertise and experience to target global markets? -
Answer- Are the firm's domestic sales sufficient to finance a move to global markets?
Most firms begin their global marketing efforts using _____________ . This is the
simplest and least risky method for entering foreign markets.
Indirect Exporting
, Contract manufacturing.
Licensing
Joint Venturing
Direct exporting - Answer- Indirect Exporting
HP, in 2007, established two factories in India that manufactured personal computers.
At about the same time, HP opened company-owned retail stores in more than 150
Indian cities. This is an example of _______ for penetrating a foreign market.
Direct exporting
Direct Investment
Contract manufacturing.
Indirect Exporting
Joint Venturing - Answer- Direct Investment
Nike unintentionally agitated Chinese officials after it released an ad in China that
featured Lebron James destroying several culturally-esteemed Chinese figures in a
Kung Fu-themed television promotion. Chinese politicians asserted that the ad violated
regulations to maintain national dignity. These are examples of ____________
impacting a firm's potential global marketing strategy.
Economic factors
Political factors
Cultural differences
Trade barriers
Exchange rates. - Answer- Cultural differences
Transportation, communications, banking and financial, utilities, and public services
capabilities are each part of a country's _________.
Infrastructure
Trade barriers
Economy.
Logistics structure
Gross domestic product - Answer- Infrastructure
Procter & Gamble (P&G) markets its Pringle's potato chips brand using the same
product formulation in each international market. It is able to satisfy 80% of world
demand through only six flavors and one package design. P&G is using a(n)
____________.
Dual customization strategy
Straight extension strategy
Product adaptation strategy
Promotion adaptations strategy
New product development strategy. - Answer- Straight extension strategy
Which of the following countries is responsible for producing the majority (86%) of
counterfeit brands flooding international markets?
South Korea
