MKTG 350 EXAM QUESTIONS WITH
100% SOLVED ANSWERS
The amount of income a family has left after paying taxes and paying for its necessities
is called its ______________ income. - Answer- discretionary
_____________ means target customers will generally choose a particular brand over
other brands -- perhaps out of habit or past experience - Answer- Brand preference
Data which have already been collected in a previous study are called ____________
data, while data that are generated by a phone survey this month of key customers are
called ______________ data. - Answer- secondary, primary
Searching the Internet, reviewing secondary data, and monitoring "chatter" on the web
are inexpensive and informal ways for marketers to: - Answer- perform a situation
analysis
What is the level of involvement in a purchase decision for a small kitchen appliance? -
Answer- Limited
Example of a source of primary data - Answer- market tests
Needs such as accomplishment and relaxation, which are unrelated to what others think
or do, are known as: - Answer- personal needs
A "dealer brand" is sometimes called a _________________ brand. - Answer- private
Procedures that develop and analyze new information to help marketing managers
make decisions are called: - Answer- marketing research
The ___________ step in the new-product development process could involve research
and development as well as engineering to design and build the physical part of the
product. - Answer- development
Examples of "personal needs" - Answer- accomplishment, fun, freedom
In quantitative research, it is common for researchers to ask questions and offer a
variety of fixed answers from which to choose-such as multiple-choice questions. This is
, not advantageous because: - Answer- it limits the broad range of possible answers to
ones envisioned by the researchers
Consumer products which consumers do not yet want or know they can buy (and
probably would not buy without special promotion even if they saw them) are called: -
Answer- unsought products
With respect to culture and consumer behavior, - Answer- culture is the set of beliefs,
attitudes, and ways on doing things of a reasonable homogenous set of people; may
exert subtle influence on consumer behavior; different cultural subgroups are likely to
require different marketing mixes
When consumers screen out/modify ideas and info that conflict with previously learned
attitudes and beliefs, this is called: - Answer- selective perception
The consumer decision process begins with: - Answer- need awareness
___________ means a product's ability to satisfy a customer's needs/requirements -
Answer- quality
Example of unsought product - Answer- life insurance
establishes product regulations (i.e. new product "new" for 6 months - Answer- Federal
Trade Commission (FTC)
Sample technique is effective when... - Answer- the sample group is representative of
the larger population
This is true about product life cycles: - Answer- vary in length but are generally getting
shorter
Customers see ________ products as different and want to inspect them for quality and
suitability. - Answer- heterogenous
A new-product idea moves through the early stages of the life cycle more quickly when:
- Answer- the product has no competitive advantage over those already in the market
Two keys to improving service quality are: - Answer- training and empowerment
____________ means potential customers won't buy a brand-- unless its current image
is changed. - Answer- Brand rejection
As a product moves through its product life cycle: - Answer- customer's needs and
attitudes may change
100% SOLVED ANSWERS
The amount of income a family has left after paying taxes and paying for its necessities
is called its ______________ income. - Answer- discretionary
_____________ means target customers will generally choose a particular brand over
other brands -- perhaps out of habit or past experience - Answer- Brand preference
Data which have already been collected in a previous study are called ____________
data, while data that are generated by a phone survey this month of key customers are
called ______________ data. - Answer- secondary, primary
Searching the Internet, reviewing secondary data, and monitoring "chatter" on the web
are inexpensive and informal ways for marketers to: - Answer- perform a situation
analysis
What is the level of involvement in a purchase decision for a small kitchen appliance? -
Answer- Limited
Example of a source of primary data - Answer- market tests
Needs such as accomplishment and relaxation, which are unrelated to what others think
or do, are known as: - Answer- personal needs
A "dealer brand" is sometimes called a _________________ brand. - Answer- private
Procedures that develop and analyze new information to help marketing managers
make decisions are called: - Answer- marketing research
The ___________ step in the new-product development process could involve research
and development as well as engineering to design and build the physical part of the
product. - Answer- development
Examples of "personal needs" - Answer- accomplishment, fun, freedom
In quantitative research, it is common for researchers to ask questions and offer a
variety of fixed answers from which to choose-such as multiple-choice questions. This is
, not advantageous because: - Answer- it limits the broad range of possible answers to
ones envisioned by the researchers
Consumer products which consumers do not yet want or know they can buy (and
probably would not buy without special promotion even if they saw them) are called: -
Answer- unsought products
With respect to culture and consumer behavior, - Answer- culture is the set of beliefs,
attitudes, and ways on doing things of a reasonable homogenous set of people; may
exert subtle influence on consumer behavior; different cultural subgroups are likely to
require different marketing mixes
When consumers screen out/modify ideas and info that conflict with previously learned
attitudes and beliefs, this is called: - Answer- selective perception
The consumer decision process begins with: - Answer- need awareness
___________ means a product's ability to satisfy a customer's needs/requirements -
Answer- quality
Example of unsought product - Answer- life insurance
establishes product regulations (i.e. new product "new" for 6 months - Answer- Federal
Trade Commission (FTC)
Sample technique is effective when... - Answer- the sample group is representative of
the larger population
This is true about product life cycles: - Answer- vary in length but are generally getting
shorter
Customers see ________ products as different and want to inspect them for quality and
suitability. - Answer- heterogenous
A new-product idea moves through the early stages of the life cycle more quickly when:
- Answer- the product has no competitive advantage over those already in the market
Two keys to improving service quality are: - Answer- training and empowerment
____________ means potential customers won't buy a brand-- unless its current image
is changed. - Answer- Brand rejection
As a product moves through its product life cycle: - Answer- customer's needs and
attitudes may change
