MKTG 350 CHAPTER 16 EXAM
QUESTIONS AND ANSWERS ALL
CORRECT
What term describes a facility that receives, stores, and redistributes merchandise?
Multiple choice question.
Marketing channel
Warehouse
Supply chain
Distribution center - Answer- Distribution Center
Which statement about marketing channels is true?
Multiple choice question.
The structure of a marketing channel is solely up to the goods manufacturer.
A marketing channel may be a combination of a direct channel and an indirect channel.
A direct marketing channel is generally the best channel choice for large retailers.
Firms have the best opportunity to design the best marketing channel within their first
year. - Answer- A marketing channel may be a combination of a direct channel and an
indirect channel.
In which type of marketing channel are products are sold by a manufacturer to a
consumer without going through a retailer?
Multiple choice question.
Three-stage
Direct
Intermediary-based
Indirect - Answer- Direct
When a manufacturer sells its products directly to consumers, it engages in which two
supply-chain activities?
Multiple select question.
Retailing
Production
Wholesaling
Distribution - Answer- retailing and production
Which of the following intermediaries are included in indirect marketing channels?
(Check all that apply.)
Multiple select question.
, Merchandise wholesaler
Retailer
Customer
Materials supplier - Answer- Merchandise wholesaler
Retailer
What is the most direct supply chain in a simple economy?
Multiple choice question.
Manufacturer to retailer to consumer
Wholesaler to retailer to consumer
Consumer to manufacturer
Manufacturer to consumer - Answer- manufacturer to consumer
A ________ center is a facility where goods are received, stored, and shipped to
company stores. - Answer- distribution
Which of the following are the common types of marketing channels? (Check all that
apply.)
Multiple select question.
Intermediary
Direct
Overhead
Indirect - Answer- direct, indirect
What term describes a contractual agreement between two companies in which one
company gives the other company, in exchange for a lump sum and royalties, the right
to operate a retail outlet using a name and format developed by the first company?
Multiple choice question.
Licensing
Multi-level marketing
Franchising
Retailing - Answer- franchising
A direct marketing channel sells a product from a manufacturer to a consumer ______.
Multiple choice question.
without a retailer
without an exchange of money
via a retailer
via a wholesaler - Answer- without a retailer
Which statement in true about business relationships in supply chains?
Multiple choice question.
They must be between independent entities.
They are based on meeting each other's needs.
They are always close working partnerships.
QUESTIONS AND ANSWERS ALL
CORRECT
What term describes a facility that receives, stores, and redistributes merchandise?
Multiple choice question.
Marketing channel
Warehouse
Supply chain
Distribution center - Answer- Distribution Center
Which statement about marketing channels is true?
Multiple choice question.
The structure of a marketing channel is solely up to the goods manufacturer.
A marketing channel may be a combination of a direct channel and an indirect channel.
A direct marketing channel is generally the best channel choice for large retailers.
Firms have the best opportunity to design the best marketing channel within their first
year. - Answer- A marketing channel may be a combination of a direct channel and an
indirect channel.
In which type of marketing channel are products are sold by a manufacturer to a
consumer without going through a retailer?
Multiple choice question.
Three-stage
Direct
Intermediary-based
Indirect - Answer- Direct
When a manufacturer sells its products directly to consumers, it engages in which two
supply-chain activities?
Multiple select question.
Retailing
Production
Wholesaling
Distribution - Answer- retailing and production
Which of the following intermediaries are included in indirect marketing channels?
(Check all that apply.)
Multiple select question.
, Merchandise wholesaler
Retailer
Customer
Materials supplier - Answer- Merchandise wholesaler
Retailer
What is the most direct supply chain in a simple economy?
Multiple choice question.
Manufacturer to retailer to consumer
Wholesaler to retailer to consumer
Consumer to manufacturer
Manufacturer to consumer - Answer- manufacturer to consumer
A ________ center is a facility where goods are received, stored, and shipped to
company stores. - Answer- distribution
Which of the following are the common types of marketing channels? (Check all that
apply.)
Multiple select question.
Intermediary
Direct
Overhead
Indirect - Answer- direct, indirect
What term describes a contractual agreement between two companies in which one
company gives the other company, in exchange for a lump sum and royalties, the right
to operate a retail outlet using a name and format developed by the first company?
Multiple choice question.
Licensing
Multi-level marketing
Franchising
Retailing - Answer- franchising
A direct marketing channel sells a product from a manufacturer to a consumer ______.
Multiple choice question.
without a retailer
without an exchange of money
via a retailer
via a wholesaler - Answer- without a retailer
Which statement in true about business relationships in supply chains?
Multiple choice question.
They must be between independent entities.
They are based on meeting each other's needs.
They are always close working partnerships.
