MKTG 350 Chapter 3 Digital Marketing
Exam Questions with 100% Correct
Answers
What are the components of the information effect in social media engagement? (Check
all that apply.)
a): Serving as a means by which people can share their interests with each other
b): Identifying the context and receiver of content
c): Spreading relevant information through various channels
d): Engaging the customer at the right place and time - Answer- b, c
Which statements about social media are true? (Choose every correct answer.)
a): Social media can be important components of an integrated marketing
communications strategy.
b): Social media facilitate interpersonal interactions.
c): Social media are used by marketers and customers to share many kinds of
information.
d): Social media include online but not mobile technology. - Answer- a, b, c
Social media marketing is used by marketers to accomplish which of the following?
(Choose every correct answer.)
a): Communicate the value proposition of the brand
b): Remind buyers about the brand and its benefits
c): Increase the efficiency of the supply chain
d): Increase the price of the product or service offered - Answer- a, b
, Which of the following are critical elements of the 7C framework for online marketing?
(Choose every correct answer.)
a): Cost-effectiveness
b): Communication
c): Commerce
d): Conversion
e): Content - Answer- b, c, e
True or false: Educating consumers includes reminding people about what they already
know. - Answer- True
What is the first step in the 7C framework?
a): Core goals
b): Community
c): Connection
d): Context elements - Answer- a): Core goals
The impact of the information effect depends on its ______.
a): connectivity
b): reach
c): context
d): timeliness - Answer-
When deciding on contextual elements, you should identify your ______.
a): target market(s)
b): best product(s)
c): primary competitors
d): total budget - Answer- a): target market(s)
The social-media equivalent of a personal journal or diary is called a(n) ______.
a): organic search
b): blog
c): media-sharing site
d): social network - Answer- b): blog
Which statements about the way consumers make online purchases are true? (Select
all that apply.)
a): Searches made via mobile apps have higher conversion rates than those made via
desktop computers.
Exam Questions with 100% Correct
Answers
What are the components of the information effect in social media engagement? (Check
all that apply.)
a): Serving as a means by which people can share their interests with each other
b): Identifying the context and receiver of content
c): Spreading relevant information through various channels
d): Engaging the customer at the right place and time - Answer- b, c
Which statements about social media are true? (Choose every correct answer.)
a): Social media can be important components of an integrated marketing
communications strategy.
b): Social media facilitate interpersonal interactions.
c): Social media are used by marketers and customers to share many kinds of
information.
d): Social media include online but not mobile technology. - Answer- a, b, c
Social media marketing is used by marketers to accomplish which of the following?
(Choose every correct answer.)
a): Communicate the value proposition of the brand
b): Remind buyers about the brand and its benefits
c): Increase the efficiency of the supply chain
d): Increase the price of the product or service offered - Answer- a, b
, Which of the following are critical elements of the 7C framework for online marketing?
(Choose every correct answer.)
a): Cost-effectiveness
b): Communication
c): Commerce
d): Conversion
e): Content - Answer- b, c, e
True or false: Educating consumers includes reminding people about what they already
know. - Answer- True
What is the first step in the 7C framework?
a): Core goals
b): Community
c): Connection
d): Context elements - Answer- a): Core goals
The impact of the information effect depends on its ______.
a): connectivity
b): reach
c): context
d): timeliness - Answer-
When deciding on contextual elements, you should identify your ______.
a): target market(s)
b): best product(s)
c): primary competitors
d): total budget - Answer- a): target market(s)
The social-media equivalent of a personal journal or diary is called a(n) ______.
a): organic search
b): blog
c): media-sharing site
d): social network - Answer- b): blog
Which statements about the way consumers make online purchases are true? (Select
all that apply.)
a): Searches made via mobile apps have higher conversion rates than those made via
desktop computers.
