MKTG 350 EXAM 1 QUESTIONS AND
ANSWERS ALL CORRECT
The drugstore industry has seen a decrease in their annual sales mainly due to
a. higher prices on prescription drugs.
b. pharmacies in full-line discount stores.
c. the aging population.
d. government regulations on pharmaceutical sales.
e. the wide assortment of merchandise they sell - Answer- b. pharmacies in full-line
discount stores.
_____ are off-price retailers owned by manufacturers or retailers.
a. Dollar stores
b. Closeouts
c. Thrift stores
d. Outlet stores
e. Supercenters - Answer- d. Outlet stores
Which of the following is a second-tier department store?
a. Macy's
b. Neiman Marcus
c. TJ Maxx
d. Nordstrom
e. Saks Fifth Avenue - Answer- a. Macy's
_____ offer an inconsistent assortment of brand-name merchandise at a significant
discount off the manufacturers' suggested retail price.
a. Off-price retailers
b. Department stores
c. Discount retailers
d. Convenience stores
e. Specialty retailers - Answer- a. Off-price retailers
With respect to retailing, assortment is often referred to as the
a .power perimeter.
, b. depth of merchandise.
c. closeouts.
d. variety of merchandise.
e. irregulars. - Answer- b. depth of merchandise.
The Men's Wearhouse stocks over 350 different styles and colors of ties. This
assortment of ties can be referred to as the store's
a. consignment merchandise.
b. closeouts.
c. breadth of merchandise.
d. power perimeter.
e. depth of merchandise. - Answer- e. depth of merchandise.
Which of the following types of general merchandise retailers is also sometimes referred
to as dollar stores?
a. Extreme-value retailers
b. Department stores
c. Full-line discount stores
d. Category specialists
e. Specialty stores - Answer- a. Extreme-value retailers
M-commerce should be approached by retailers the same as e-commerce.
Select one:
True
False - Answer- False
Brett has a headache and needs a pain reliever. He goes to the nearby drugstore, buys
some Tylenol, and uses it. Which of the following benefits offered by stores can be seen
in the given example?
a. Risk reduction
b. Immediate gratification
c. Personal service
d. Entertainment and Social experience
e. Browsing - Answer- b. Immediate gratification
Stores offer immediate gratification to customers.
Select one:
True
False - Answer- True
A multichannel retailer is one that
ANSWERS ALL CORRECT
The drugstore industry has seen a decrease in their annual sales mainly due to
a. higher prices on prescription drugs.
b. pharmacies in full-line discount stores.
c. the aging population.
d. government regulations on pharmaceutical sales.
e. the wide assortment of merchandise they sell - Answer- b. pharmacies in full-line
discount stores.
_____ are off-price retailers owned by manufacturers or retailers.
a. Dollar stores
b. Closeouts
c. Thrift stores
d. Outlet stores
e. Supercenters - Answer- d. Outlet stores
Which of the following is a second-tier department store?
a. Macy's
b. Neiman Marcus
c. TJ Maxx
d. Nordstrom
e. Saks Fifth Avenue - Answer- a. Macy's
_____ offer an inconsistent assortment of brand-name merchandise at a significant
discount off the manufacturers' suggested retail price.
a. Off-price retailers
b. Department stores
c. Discount retailers
d. Convenience stores
e. Specialty retailers - Answer- a. Off-price retailers
With respect to retailing, assortment is often referred to as the
a .power perimeter.
, b. depth of merchandise.
c. closeouts.
d. variety of merchandise.
e. irregulars. - Answer- b. depth of merchandise.
The Men's Wearhouse stocks over 350 different styles and colors of ties. This
assortment of ties can be referred to as the store's
a. consignment merchandise.
b. closeouts.
c. breadth of merchandise.
d. power perimeter.
e. depth of merchandise. - Answer- e. depth of merchandise.
Which of the following types of general merchandise retailers is also sometimes referred
to as dollar stores?
a. Extreme-value retailers
b. Department stores
c. Full-line discount stores
d. Category specialists
e. Specialty stores - Answer- a. Extreme-value retailers
M-commerce should be approached by retailers the same as e-commerce.
Select one:
True
False - Answer- False
Brett has a headache and needs a pain reliever. He goes to the nearby drugstore, buys
some Tylenol, and uses it. Which of the following benefits offered by stores can be seen
in the given example?
a. Risk reduction
b. Immediate gratification
c. Personal service
d. Entertainment and Social experience
e. Browsing - Answer- b. Immediate gratification
Stores offer immediate gratification to customers.
Select one:
True
False - Answer- True
A multichannel retailer is one that
