MKTG 301 Study Test Questions with
100% Correct Answers
What is a creative strategy? - Answer- The plan for how to communicate a brand's
message to its target audience effectively.
What are creative appeals? - Answer- The emotional or rational strategies used in
advertising to connect with the audience, such as humor, fear, or nostalgia.
What is consumer behavior? - Answer- The study of how individuals make decisions to
spend their available resources on consumption-related items.
What is a B2B buying center? - Answer- A group of individuals within an organization
who are involved in the purchasing decision process.
What is programmatic advertising? - Answer- The automated buying and selling of
online advertising space using software and algorithms.
What are cookies in digital marketing? - Answer- Small pieces of data stored on a user's
computer by the web browser while browsing a website, used to track user behavior.
What is the difference between deterministic and probabilistic targeting? - Answer-
Deterministic targeting uses known data to identify users, while probabilistic targeting
uses algorithms to predict user behavior based on patterns.
What are walled gardens? - Answer- Closed ecosystems where companies control the
data and user experience, limiting access to third-party advertisers.
What is social media targeting? - Answer- The practice of using data from social media
platforms to deliver personalized advertisements to specific user segments.
What is the difference between CTV and OTT? - Answer- Connected TV (CTV) refers to
devices that connect to the internet and stream content, while Over-The-Top (OTT)
refers to content delivered via the internet without the need for traditional cable or
satellite services.
What is the difference between upfront and scatter advertising? - Answer- Upfront
advertising involves purchasing ad space in advance for a specific period, while scatter
advertising allows for purchasing ad space closer to the air date.
100% Correct Answers
What is a creative strategy? - Answer- The plan for how to communicate a brand's
message to its target audience effectively.
What are creative appeals? - Answer- The emotional or rational strategies used in
advertising to connect with the audience, such as humor, fear, or nostalgia.
What is consumer behavior? - Answer- The study of how individuals make decisions to
spend their available resources on consumption-related items.
What is a B2B buying center? - Answer- A group of individuals within an organization
who are involved in the purchasing decision process.
What is programmatic advertising? - Answer- The automated buying and selling of
online advertising space using software and algorithms.
What are cookies in digital marketing? - Answer- Small pieces of data stored on a user's
computer by the web browser while browsing a website, used to track user behavior.
What is the difference between deterministic and probabilistic targeting? - Answer-
Deterministic targeting uses known data to identify users, while probabilistic targeting
uses algorithms to predict user behavior based on patterns.
What are walled gardens? - Answer- Closed ecosystems where companies control the
data and user experience, limiting access to third-party advertisers.
What is social media targeting? - Answer- The practice of using data from social media
platforms to deliver personalized advertisements to specific user segments.
What is the difference between CTV and OTT? - Answer- Connected TV (CTV) refers to
devices that connect to the internet and stream content, while Over-The-Top (OTT)
refers to content delivered via the internet without the need for traditional cable or
satellite services.
What is the difference between upfront and scatter advertising? - Answer- Upfront
advertising involves purchasing ad space in advance for a specific period, while scatter
advertising allows for purchasing ad space closer to the air date.
