WGU D361 TASK 2: MARKET SHARE ANALYSIS
AND STRATEGY | 2026 UPDATE | 100%
CORRECT.
A strategy that employs existing products or services to reach new market
segments is called Blank______.
Multiple choice question.
market development
diversification
market penetration
product development - ANSWER-Market Development
A sustainable competitive advantage Blank______.
Multiple choice question.
should be avoided by firms that are not involved in environmental advocacy
increases competition through price adjustments
is something that can be maintained for a long time and is not easily copied
is rarely, if ever, a firm's key goal or objective due to the expense involved -
ANSWER-is something that can be maintained for a long time and is not easily
copied
Which scenario is an example of loyalty to a company in a consumer's daily life?
Multiple choice question.
Buying a Pepsi product from the campus vending machine because Pepsi is the
only vendor allowed on campus
Ordering from Pizza Hut because there is a coupon in the mail offering a
significant discount
Getting a haircut from the one barber in town who has an appointment available
this afternoon
Continuing to shop at Dunkin' Donuts even if Starbucks opens more convenient
locations and offers slightly lower prices - ANSWER-Continuing to shop at
Dunkin' Donuts even if Starbucks opens more convenient locations and offers
slightly lower prices
, Firms achieve operational excellence through which of the following? (Choose
every correct answer.)
Multiple select question.
Strong relationships with suppliers
Good supply chain management
Efficient operations
Reducing focus on human resources - ANSWER-Strong relationships with
suppliers
Good supply chain management
Efficient operations
A market Blank______ growth strategy focuses on increasing sales of the firm's
current products to its current target markets.
Multiple choice question.
management
penetration
acquisition
development - ANSWER-penetration
A ______ is a division of the firm itself that can be managed and operated
independently from other divisions.
Multiple choice question.
marketing department
market segment
target market
strategic business unit (SBU) - ANSWER-strategic business unit (SBU)
Firms that achieve a sustainable competitive advantage through their merchandise
and service offerings, and through effective branding and positioning, are doing so
using Blank______ excellence.
Multiple choice question.
product
operational
locational
customer - ANSWER-product
AND STRATEGY | 2026 UPDATE | 100%
CORRECT.
A strategy that employs existing products or services to reach new market
segments is called Blank______.
Multiple choice question.
market development
diversification
market penetration
product development - ANSWER-Market Development
A sustainable competitive advantage Blank______.
Multiple choice question.
should be avoided by firms that are not involved in environmental advocacy
increases competition through price adjustments
is something that can be maintained for a long time and is not easily copied
is rarely, if ever, a firm's key goal or objective due to the expense involved -
ANSWER-is something that can be maintained for a long time and is not easily
copied
Which scenario is an example of loyalty to a company in a consumer's daily life?
Multiple choice question.
Buying a Pepsi product from the campus vending machine because Pepsi is the
only vendor allowed on campus
Ordering from Pizza Hut because there is a coupon in the mail offering a
significant discount
Getting a haircut from the one barber in town who has an appointment available
this afternoon
Continuing to shop at Dunkin' Donuts even if Starbucks opens more convenient
locations and offers slightly lower prices - ANSWER-Continuing to shop at
Dunkin' Donuts even if Starbucks opens more convenient locations and offers
slightly lower prices
, Firms achieve operational excellence through which of the following? (Choose
every correct answer.)
Multiple select question.
Strong relationships with suppliers
Good supply chain management
Efficient operations
Reducing focus on human resources - ANSWER-Strong relationships with
suppliers
Good supply chain management
Efficient operations
A market Blank______ growth strategy focuses on increasing sales of the firm's
current products to its current target markets.
Multiple choice question.
management
penetration
acquisition
development - ANSWER-penetration
A ______ is a division of the firm itself that can be managed and operated
independently from other divisions.
Multiple choice question.
marketing department
market segment
target market
strategic business unit (SBU) - ANSWER-strategic business unit (SBU)
Firms that achieve a sustainable competitive advantage through their merchandise
and service offerings, and through effective branding and positioning, are doing so
using Blank______ excellence.
Multiple choice question.
product
operational
locational
customer - ANSWER-product
