WGU C212 MARKETING GLOBAL
STRATEGIC MARKETING PLAN FOR
HEALTHTECH INNOVATIONS
CERTIFICATION SCRIPT 2026 QUESTIONS
WITH SOLUTIONS GRADED A+
◍ A(n) ________ strategy is another name for identifying shifts in market
segments that are causing gaps to develop, then rushing in to fill the gaps..
Answer: Flanking
◍ What is exporting in the context of international marketing strategy?.
Answer: The least risky option for entering international markets.
◍ When a firm looks for new locations to sell its products, it is using the
________ strategy..
Answer: Market-development
◍ What is the significance of a mission statement?.
Answer: It captures a shared purpose and provides motivation.
◍ A company advocating for reduced plastic use is practicing ________..
Answer: Environmental activism
◍ One environmental issue marketers must watch is the changing role of
governments..
Answer: True
◍ What is licensing in international marketing?.
Answer: Allowing a local entity to produce and sell a company's products.
◍ What is market penetration?.
, Answer: Encouraging existing consumers to buy more of a product.
◍ Customer profitability analysis uses ________..
Answer: Activity-based costing
◍ What are the components of a marketing plan?.
Answer: Executive summary, situation analysis, market summary, SWOT
analysis, competition analysis, marketing strategy.
◍ Regarding innovation and imitation, Theodore Levitt argues that ________..
Answer: Product imitation might be as profitable as product innovation
◍ What is the purpose of a situation analysis?.
Answer: To help an organization understand what resources to invest.
◍ Building a forecast on the basis of ________ means using test markets..
Answer: What customers do
◍ One survey reported that ________ percent of financial services leaders said
their companies were using A
I. .
Answer: 99
◍ A problem with market-based pricing is ________..
Answer: Intermediaries may resell goods from low-price to high-price
countries
◍ What is the marketing mix?.
Answer: The combination of product, promotion, distribution, and pricing
strategies.
◍ What are the four basic categories of marketing growth strategies?.
Answer: Market penetration, product development, market development,
diversification.
◍ Corporate social responsibility refers to meeting needs without harming
future generations..
Answer: False
STRATEGIC MARKETING PLAN FOR
HEALTHTECH INNOVATIONS
CERTIFICATION SCRIPT 2026 QUESTIONS
WITH SOLUTIONS GRADED A+
◍ A(n) ________ strategy is another name for identifying shifts in market
segments that are causing gaps to develop, then rushing in to fill the gaps..
Answer: Flanking
◍ What is exporting in the context of international marketing strategy?.
Answer: The least risky option for entering international markets.
◍ When a firm looks for new locations to sell its products, it is using the
________ strategy..
Answer: Market-development
◍ What is the significance of a mission statement?.
Answer: It captures a shared purpose and provides motivation.
◍ A company advocating for reduced plastic use is practicing ________..
Answer: Environmental activism
◍ One environmental issue marketers must watch is the changing role of
governments..
Answer: True
◍ What is licensing in international marketing?.
Answer: Allowing a local entity to produce and sell a company's products.
◍ What is market penetration?.
, Answer: Encouraging existing consumers to buy more of a product.
◍ Customer profitability analysis uses ________..
Answer: Activity-based costing
◍ What are the components of a marketing plan?.
Answer: Executive summary, situation analysis, market summary, SWOT
analysis, competition analysis, marketing strategy.
◍ Regarding innovation and imitation, Theodore Levitt argues that ________..
Answer: Product imitation might be as profitable as product innovation
◍ What is the purpose of a situation analysis?.
Answer: To help an organization understand what resources to invest.
◍ Building a forecast on the basis of ________ means using test markets..
Answer: What customers do
◍ One survey reported that ________ percent of financial services leaders said
their companies were using A
I. .
Answer: 99
◍ A problem with market-based pricing is ________..
Answer: Intermediaries may resell goods from low-price to high-price
countries
◍ What is the marketing mix?.
Answer: The combination of product, promotion, distribution, and pricing
strategies.
◍ What are the four basic categories of marketing growth strategies?.
Answer: Market penetration, product development, market development,
diversification.
◍ Corporate social responsibility refers to meeting needs without harming
future generations..
Answer: False
