WGU C212 MARKETING GLOBAL
STRATEGIC MARKETING PLAN FOR
HEALTHTECH INNOVATIONS PRACTICE
EXAMINATION 2026 QUESTIONS WITH
ANSWERS GRADED A+
◍ What is marketing analytics?.
Answer: Evaluating marketing initiatives using business metrics to measure
performance.
◍ How can a firm use its strengths in relation to opportunities?.
Answer: By leveraging strengths to take advantage of opportunities.
◍ What type of competition does Chipotle represent for McDonald's?.
Answer: Indirect competition, promoting healthier options.
◍ Distinction among PLS, AES, PSS, and PDS.
Answer: PLS supports the product through its life cycle, AES improves
asset productivity, PSS improves customer processes, and PDS performs
processes on behalf of the customer.
◍ Factors that drive a firm's new product performance.
Answer: Product advantage, marketing synergy, technical synergy, market
knowledge, and strong development processes drive performance.
◍ How can SWOT analysis benefit managers?.
Answer: It enables them to look for ideas and strategies that might produce a
competitive advantage.
◍ Actions managers can take to achieve marketing excellence.
Answer: Managers can build marketing ecosystems, emphasize end users,
, and improve marketing agility.
◍ Challenges faced by business service marketers.
Answer: Services are intangible, inseparable, variable, and perishable,
making consistency and capacity management more difficult.
◍ What characterized the marketing concept that began in the 1950s?.
Answer: A focus on customer orientation and tailored service to each
customer.
◍ What is positioning in marketing?.
Answer: The activities a firm undertakes to create a certain perception of its
products in the eyes of the target market.
◍ Essentials of customer satisfaction evaluations.
Answer: Customer satisfaction is a short-term measure based on whether
perceptions meet or exceed expectations.
◍ Hybrid offerings that combine goods and services.
Answer: Hybrid offerings combine goods and services to create greater
customer value than either would create separately.
◍ Why is pricing important in the marketing mix?.
Answer: It specifies how much customers must pay and explains the
rationale behind the price.
◍ What is relationship marketing?.
Answer: A strategy focused on developing long-term relationships with
customers, often using technology and data.
◍ What is the primary role of marketing?.
Answer: To satisfy needs and wants of consumers.
◍ Primary components of the service customer benefit concept.
Answer: The customer-benefit concept combines tangible and intangible
benefits shaped by the servicescape, personnel, other customers, and
invisible systems.
◍ What is a direct competitor of McDonald's?.
STRATEGIC MARKETING PLAN FOR
HEALTHTECH INNOVATIONS PRACTICE
EXAMINATION 2026 QUESTIONS WITH
ANSWERS GRADED A+
◍ What is marketing analytics?.
Answer: Evaluating marketing initiatives using business metrics to measure
performance.
◍ How can a firm use its strengths in relation to opportunities?.
Answer: By leveraging strengths to take advantage of opportunities.
◍ What type of competition does Chipotle represent for McDonald's?.
Answer: Indirect competition, promoting healthier options.
◍ Distinction among PLS, AES, PSS, and PDS.
Answer: PLS supports the product through its life cycle, AES improves
asset productivity, PSS improves customer processes, and PDS performs
processes on behalf of the customer.
◍ Factors that drive a firm's new product performance.
Answer: Product advantage, marketing synergy, technical synergy, market
knowledge, and strong development processes drive performance.
◍ How can SWOT analysis benefit managers?.
Answer: It enables them to look for ideas and strategies that might produce a
competitive advantage.
◍ Actions managers can take to achieve marketing excellence.
Answer: Managers can build marketing ecosystems, emphasize end users,
, and improve marketing agility.
◍ Challenges faced by business service marketers.
Answer: Services are intangible, inseparable, variable, and perishable,
making consistency and capacity management more difficult.
◍ What characterized the marketing concept that began in the 1950s?.
Answer: A focus on customer orientation and tailored service to each
customer.
◍ What is positioning in marketing?.
Answer: The activities a firm undertakes to create a certain perception of its
products in the eyes of the target market.
◍ Essentials of customer satisfaction evaluations.
Answer: Customer satisfaction is a short-term measure based on whether
perceptions meet or exceed expectations.
◍ Hybrid offerings that combine goods and services.
Answer: Hybrid offerings combine goods and services to create greater
customer value than either would create separately.
◍ Why is pricing important in the marketing mix?.
Answer: It specifies how much customers must pay and explains the
rationale behind the price.
◍ What is relationship marketing?.
Answer: A strategy focused on developing long-term relationships with
customers, often using technology and data.
◍ What is the primary role of marketing?.
Answer: To satisfy needs and wants of consumers.
◍ Primary components of the service customer benefit concept.
Answer: The customer-benefit concept combines tangible and intangible
benefits shaped by the servicescape, personnel, other customers, and
invisible systems.
◍ What is a direct competitor of McDonald's?.
