WGU D077 CONCEPTS IN MARKETING,
SALES, AND CUSTOMER CONTACT FINAL
TEST 2026 QUESTIONS WITH CORRECT
ANSWERS GRADED A+
◍ Predatory pricing(undercutting).
Answer: selling a product below cost to drive competitors out of the market
◍ What is the difference between a customer and consumer?.
Answer: A customer is directly involved in transactions with a business,
while a consumer may use or benefit from products or services without
necessarily being the purchaser
◍ A startup company wants to double its market share within six months. Is
this objective achievable?.
Answer: No, it is too ambitious and unrealistic
◍ Product Life Cycle Decline.
Answer: Declining sales, Declining profit, Competitive pressure remains
high and demand falls
◍ Limited (in the middle).
Answer: Moderately involved purchase decision-making process where a
consumer has some prior knowledge but still conducts light research
◍ uncontrollable elements.
Answer: competitive, natural/ecological, political-legal, socio-cultural,
demographic, technological, economic
◍ A telecommunications company offers a package deal for internet, cable
TV, and phone services at a lower combined price than if customers were to
purchase each service separately. What pricing strategy could the company
, be implementing with this offer?.
Answer: Bundling
◍ The service manager at a new car dealership wants to purchase equipment
upgrades and replacements for the large service bay. The manager makes
appointments to meet with the owner of the dealership to discuss the
upgrades and costs, but the owner keeps canceling the meeting with a
different excuse each time.Based on the model of dual concern theory,
which conflict handling style is being exhibited by the Owner?.
Answer: Avoidance
◍ Define consumer confidence.
Answer: Measure of consumers' level of optimism about current and future
economic conditions
◍ A retail store aims to increase online sales. How should the objective be
measured?.
Answer: Number of website visitors
◍ Negotiation Strategies.
Answer: Distributive: Divide the pie (win-lose)Integrative: Collaborate to
expand the pie (win-win)Inductive: Start with detailsDeductive: Start with
the big pictureMixed: Focus on key details and big picture items
◍ Product Life Cycle Maturity.
Answer: High sales, High then declining profit, High level of competition,
may be difficult for original company to compete
◍ Quality Positioning Strategy.
Answer: Positioning the product as the highest qualityTop-tier hotel brand,
such as Ritz-Carlton
◍ ABC Electronics is a multinational company that manufactures and sells
electronic gadgets directly to consumers through its branded retail stores. To
expand its market reach and offer a seamless customer experience, ABC
Electronics decides to acquire a chain of electronics retailers and integrate
them into its distribution network. What type of vertical marketing system
, does ABC Electronics implement by acquiring and integrating the retail
chain?.
Answer: Corporate Vertical Marketing System
◍ Uncontrollable External Factors.
Answer: Technology innovations and changesCompetitionEconomic
trendsGovernment policies and legislationLegal judgmentsSocial trends
◍ A fashion retailer with a strong presence among older consumers is
struggling to appeal to younger demographics. How can the retailer leverage
the marketing planning process to revitalize its brand and attract younger
customers?.
Answer: Conduct market analysis and develop marketing strategies tailored
to younger demographics.
◍ A grocery chain offers discounts on a wide range of products, including
some premium items, to drive customer traffic. What pricing strategy could
the chain be implementing for these discounts?.
Answer: Leader
◍ Product category Positioning strategy.
Answer: Positioning a product where there is strong recognition for the
category and brandTesla, the elite car brand for the environmentally
conscious
◍ Customer Life Cycle (4 phases).
Answer: ReachAcquisitionConversionRetentionLoyalty and Advocacy
◍ Promotion.
Answer: refers to methods for informing and influencing customers to buy
the product. include traditional advertising, sales promotion, public
relations, and digital marketing (including social media, online advertising,
and content marketing).
◍ Place.
Answer: involves how the product gets from the producer to the customer,
including supply chain and inventory management.
, ◍ Consumer Behavior.
Answer: the actions a person takes in purchasing and using products and
services, including the mental and social processes that come before and
after these actions
◍ Which secondary data source deals with syndicated consumer data for
purchase as well as database information on consumer purchases and
behavior?.
Answer: Commercial marketing research companies
◍ social style matrix.
Answer: analytical "how"driver "what"amiable "why"expressive "who"
◍ Identify the four types of growth strategiesStrategic opportunity matrix.
Answer: market penetration, market development, product development, and
diversification
◍ Strategic Planning.
Answer: The marketing strategy aligns to objectives and considers the
outputs of the situation analysis and focuses on the needs of the target
customer.
◍ An exclusive golf club charges exorbitant membership fees, positioning
itself as a luxury destination for affluent golf enthusiasts. What pricing
strategy is the golf club likely using for its memberships?.
Answer: Prestige
◍ Which stage of the product life cycle is marked by low sales, little to no
profit, and little competition?.
Answer: Introductory
◍ Marketing Planning Process Steps.
Answer: -Situational analysis helps marketers understand the controllable
and uncontrollable forces that affect the company, including its competition.
Various tools can support situational analysis.-Marketing objectives align to
organizational objectives and describe the specific results the marketing plan
SALES, AND CUSTOMER CONTACT FINAL
TEST 2026 QUESTIONS WITH CORRECT
ANSWERS GRADED A+
◍ Predatory pricing(undercutting).
Answer: selling a product below cost to drive competitors out of the market
◍ What is the difference between a customer and consumer?.
Answer: A customer is directly involved in transactions with a business,
while a consumer may use or benefit from products or services without
necessarily being the purchaser
◍ A startup company wants to double its market share within six months. Is
this objective achievable?.
Answer: No, it is too ambitious and unrealistic
◍ Product Life Cycle Decline.
Answer: Declining sales, Declining profit, Competitive pressure remains
high and demand falls
◍ Limited (in the middle).
Answer: Moderately involved purchase decision-making process where a
consumer has some prior knowledge but still conducts light research
◍ uncontrollable elements.
Answer: competitive, natural/ecological, political-legal, socio-cultural,
demographic, technological, economic
◍ A telecommunications company offers a package deal for internet, cable
TV, and phone services at a lower combined price than if customers were to
purchase each service separately. What pricing strategy could the company
, be implementing with this offer?.
Answer: Bundling
◍ The service manager at a new car dealership wants to purchase equipment
upgrades and replacements for the large service bay. The manager makes
appointments to meet with the owner of the dealership to discuss the
upgrades and costs, but the owner keeps canceling the meeting with a
different excuse each time.Based on the model of dual concern theory,
which conflict handling style is being exhibited by the Owner?.
Answer: Avoidance
◍ Define consumer confidence.
Answer: Measure of consumers' level of optimism about current and future
economic conditions
◍ A retail store aims to increase online sales. How should the objective be
measured?.
Answer: Number of website visitors
◍ Negotiation Strategies.
Answer: Distributive: Divide the pie (win-lose)Integrative: Collaborate to
expand the pie (win-win)Inductive: Start with detailsDeductive: Start with
the big pictureMixed: Focus on key details and big picture items
◍ Product Life Cycle Maturity.
Answer: High sales, High then declining profit, High level of competition,
may be difficult for original company to compete
◍ Quality Positioning Strategy.
Answer: Positioning the product as the highest qualityTop-tier hotel brand,
such as Ritz-Carlton
◍ ABC Electronics is a multinational company that manufactures and sells
electronic gadgets directly to consumers through its branded retail stores. To
expand its market reach and offer a seamless customer experience, ABC
Electronics decides to acquire a chain of electronics retailers and integrate
them into its distribution network. What type of vertical marketing system
, does ABC Electronics implement by acquiring and integrating the retail
chain?.
Answer: Corporate Vertical Marketing System
◍ Uncontrollable External Factors.
Answer: Technology innovations and changesCompetitionEconomic
trendsGovernment policies and legislationLegal judgmentsSocial trends
◍ A fashion retailer with a strong presence among older consumers is
struggling to appeal to younger demographics. How can the retailer leverage
the marketing planning process to revitalize its brand and attract younger
customers?.
Answer: Conduct market analysis and develop marketing strategies tailored
to younger demographics.
◍ A grocery chain offers discounts on a wide range of products, including
some premium items, to drive customer traffic. What pricing strategy could
the chain be implementing for these discounts?.
Answer: Leader
◍ Product category Positioning strategy.
Answer: Positioning a product where there is strong recognition for the
category and brandTesla, the elite car brand for the environmentally
conscious
◍ Customer Life Cycle (4 phases).
Answer: ReachAcquisitionConversionRetentionLoyalty and Advocacy
◍ Promotion.
Answer: refers to methods for informing and influencing customers to buy
the product. include traditional advertising, sales promotion, public
relations, and digital marketing (including social media, online advertising,
and content marketing).
◍ Place.
Answer: involves how the product gets from the producer to the customer,
including supply chain and inventory management.
, ◍ Consumer Behavior.
Answer: the actions a person takes in purchasing and using products and
services, including the mental and social processes that come before and
after these actions
◍ Which secondary data source deals with syndicated consumer data for
purchase as well as database information on consumer purchases and
behavior?.
Answer: Commercial marketing research companies
◍ social style matrix.
Answer: analytical "how"driver "what"amiable "why"expressive "who"
◍ Identify the four types of growth strategiesStrategic opportunity matrix.
Answer: market penetration, market development, product development, and
diversification
◍ Strategic Planning.
Answer: The marketing strategy aligns to objectives and considers the
outputs of the situation analysis and focuses on the needs of the target
customer.
◍ An exclusive golf club charges exorbitant membership fees, positioning
itself as a luxury destination for affluent golf enthusiasts. What pricing
strategy is the golf club likely using for its memberships?.
Answer: Prestige
◍ Which stage of the product life cycle is marked by low sales, little to no
profit, and little competition?.
Answer: Introductory
◍ Marketing Planning Process Steps.
Answer: -Situational analysis helps marketers understand the controllable
and uncontrollable forces that affect the company, including its competition.
Various tools can support situational analysis.-Marketing objectives align to
organizational objectives and describe the specific results the marketing plan
