CMP CERTIFIED MEETING
PROFESSIONAL EXAM QUESTIONS AND
ANSWERS (VERIFIED AND UPDATED)
Business value - ANS Not measured by only the financial bottom line, but on what outcomes
are expected by the business. For some this will mean exceptional education or brand
positioning. For others the value will be the quality of contacts made through networking or
sales generated by the event.
Event strategy - ANS Involves the what and why of a meeting, which drives the how or the
planning of the meeting.
Strategic planning - ANS Process by which an organization develops its long range plan of
action
Development role in strategic planning - ANS Answers the question: how will we achieve our
organizations mission through our meetings
Implementation role in strategic planning - ANS Fully understand the strategic goals for the
organization and event, and then develop objectives to achieve those goals.
Strategic plan - ANS Long range call to action for a company
@2026/2027 ALLRIGHTS RESERVED.
,3 distinct elements of strategic planning - ANS Discovery, analysis, and planning (DAP)
Discovery - ANS Purpose of the event, internal assessment, business environment
Analysis - ANS Disciplined management requires a solid foundation of data. Variety of
information on past events should be collected.
Planning - ANS Once discovery and analysis phases are complete, development of events
strategic plan begins.
Mission statement - ANS Defines the purpose of the organization
Goals - ANS Broad and general; expected to be achieved over a long term horizon. Used to
achieve the mission
Objectives - ANS Specific and narrow and used to achieve a goal. Tie directly to evaluation
measures.
SMART-ER objectives - ANS E - ethical
R - recorded
Internal factors to determine event feasibility - ANS History
Financial
Role of the event in the organizations finances and overall strategy
Availability of Human Resources
@2026/2027 ALLRIGHTS RESERVED.
,Commitment
Marketing and brand considerations
External factors to determining event feasibility - ANS Audience
Industry
Economic context
Applicable legislation or regulatory requirements
Economic and social impacts on hosting communities
Risks (internal or external)
Requirements for the event - ANS Financial resources
Human Resources
Marketing & PR Resources
Technology requirements
Logistical requirements
Event specific resources
Legal or regulatory requirements
Evaluation resources
Sustainability resources
Safety & security resources
Financial summary - ANS Fundamental part of your strategic plan
Answers:
-How event will be funded
-Financial goal of event
@2026/2027 ALLRIGHTS RESERVED.
, -What is the event budget
-How will event respond to budget shortfalls
-How will event address cash flow concerns
-Which currency will be used
3 things to analyze for financial summary - ANS 1- Historical income and expense statements
2- Budget for best and worse case scenario
3- Do any financial decisions impact policies at an organization? (Fee for family members implies
family members allowed)
Monitor strategic plan - ANS 1- measurable objectives
2- monitoring tools and processes
3- feedback and modification processes
KPI - ANS Quantifiable measures of critical success factors for an organization
Can be applied to events in order to measure how effectively goals and objectives are being met
Example KPIs (9) - ANS Financial
Registration
Education
Exhibitors
Motivation
Sustainability
Planning
@2026/2027 ALLRIGHTS RESERVED.
PROFESSIONAL EXAM QUESTIONS AND
ANSWERS (VERIFIED AND UPDATED)
Business value - ANS Not measured by only the financial bottom line, but on what outcomes
are expected by the business. For some this will mean exceptional education or brand
positioning. For others the value will be the quality of contacts made through networking or
sales generated by the event.
Event strategy - ANS Involves the what and why of a meeting, which drives the how or the
planning of the meeting.
Strategic planning - ANS Process by which an organization develops its long range plan of
action
Development role in strategic planning - ANS Answers the question: how will we achieve our
organizations mission through our meetings
Implementation role in strategic planning - ANS Fully understand the strategic goals for the
organization and event, and then develop objectives to achieve those goals.
Strategic plan - ANS Long range call to action for a company
@2026/2027 ALLRIGHTS RESERVED.
,3 distinct elements of strategic planning - ANS Discovery, analysis, and planning (DAP)
Discovery - ANS Purpose of the event, internal assessment, business environment
Analysis - ANS Disciplined management requires a solid foundation of data. Variety of
information on past events should be collected.
Planning - ANS Once discovery and analysis phases are complete, development of events
strategic plan begins.
Mission statement - ANS Defines the purpose of the organization
Goals - ANS Broad and general; expected to be achieved over a long term horizon. Used to
achieve the mission
Objectives - ANS Specific and narrow and used to achieve a goal. Tie directly to evaluation
measures.
SMART-ER objectives - ANS E - ethical
R - recorded
Internal factors to determine event feasibility - ANS History
Financial
Role of the event in the organizations finances and overall strategy
Availability of Human Resources
@2026/2027 ALLRIGHTS RESERVED.
,Commitment
Marketing and brand considerations
External factors to determining event feasibility - ANS Audience
Industry
Economic context
Applicable legislation or regulatory requirements
Economic and social impacts on hosting communities
Risks (internal or external)
Requirements for the event - ANS Financial resources
Human Resources
Marketing & PR Resources
Technology requirements
Logistical requirements
Event specific resources
Legal or regulatory requirements
Evaluation resources
Sustainability resources
Safety & security resources
Financial summary - ANS Fundamental part of your strategic plan
Answers:
-How event will be funded
-Financial goal of event
@2026/2027 ALLRIGHTS RESERVED.
, -What is the event budget
-How will event respond to budget shortfalls
-How will event address cash flow concerns
-Which currency will be used
3 things to analyze for financial summary - ANS 1- Historical income and expense statements
2- Budget for best and worse case scenario
3- Do any financial decisions impact policies at an organization? (Fee for family members implies
family members allowed)
Monitor strategic plan - ANS 1- measurable objectives
2- monitoring tools and processes
3- feedback and modification processes
KPI - ANS Quantifiable measures of critical success factors for an organization
Can be applied to events in order to measure how effectively goals and objectives are being met
Example KPIs (9) - ANS Financial
Registration
Education
Exhibitors
Motivation
Sustainability
Planning
@2026/2027 ALLRIGHTS RESERVED.
