BSG FINAL EXAM QUESTIONS AND
ANSWERS11
The projected growth in buyer demand for BRANDED athletic footwear is:
A) 3-5% annually in North America and Europe-Africa in Years 16-20 and 7-9% annually in Latin
America and the Asia Pacific regions in Years 16-20.
B) 6-9% annually in all four geographic regions during Years 11-15 and 4-7% annually in all four
regions during Years 16-20.
C) 5-7% annually in North America during the Year 11-15 periods and 4-6% annually in North
America during the Year 16-20 period.
D) 10-12% annually in Europe-Africa and the Asia-Pacific during Years 11-15 and 8-10% annually
in these same two regions during Years 16-20.
E) 6-8% annually in Latin-America and North America during the Year 11-15 period and 5-7%
annually in the same two regions during the Year 16-20 period. - ANSWERS-A) 3-5% annually in
North America and Europe-Africa in Years 16-20 and 7-9% annually in Latin America and the
Asia Pacific regions in Years 16-20.
Which of the following statement about the IMPORTANCE of each competitor factor (most
particularly influential competitive factors like S/Q ratings, models/styles, and selling prices) in
determining company sales volumes and market shares in a particular geographic region is
false?
A) Tiny cross-company differences on a highly influential competitive factor (like S/Q ratings, the
number of models/styles offered, and selling prices) nearly always have a bigger impact on
company sales/market shares in a region than do large differences on less influential
competitive factors.
B) Big S/Q rating differences in a region always weigh heavily in accounting for company-to-
company differences in branded pairs sold and market share in all four regions.
C) As the spread between the company with the region's highest S/Q rating and the company
with the lowest S/Q rating becomes smaller and smaller, the weaker is the unit sales/m -
ANSWERS-A) Tiny cross-company differences on a highly influential competitive factor (like S/Q
, ratings, the number of models/styles offered, and selling prices) nearly always have a bigger
impact on company sales/market shares in a region than do large differences on less influential
competitive factors.
Which one of the following is not one of the factors that affect the S/Q rating of a company's
footwear?
A) A company's current and cumulative spending for TQM/Six Sigma quality control programs
B) The percentage size of a production facility's reject rates for branded and private-label
footwear due to defective workmanship and poorly-maintained equipment.
C) Expenditures for new styling/features per model
D) Whether production improvement option C has been installed (this option entails investing in
special production equipment that boosts the S/Q rating of all pairs produced by 1.0 star)
E) Expenditures for best practices training - ANSWERS-B) The percentage size of a production
facility's reject rates for branded and private-label footwear due to defective workmanship and
poorly-maintained equipment.
Which of the following statements about the impact of a company's competitive efforts in a
region on its regional market share and number of branded pairs sold is false?
A) Companies with more influential celebrity lineups in a region enjoy a competitive advantage
in attracting buyers to purchase their brand in either retail stores or online as compared to
regional rivals with less influential celebrity endorsements (or no celebrity endorsements).
B) A footwear-maker achieves the biggest possible styling/quality-based competitive advantage
in a given when its branded footwear has a higher S/Q rating than any other company in the
region.
C) A company's pairs sold and market share outcomes in a region are positively impacted when
the number of models/styles it offers for sale in the region is above the regional average.
D) The more a company's S/Q rating in a region is below the region's all-company average, the
bigger - ANSWERS-B) A footwear-maker achieves the biggest possible styling/quality-based
competitive advantage in a given when its branded footwear has a higher S/Q rating than any
other company in the region.
ANSWERS11
The projected growth in buyer demand for BRANDED athletic footwear is:
A) 3-5% annually in North America and Europe-Africa in Years 16-20 and 7-9% annually in Latin
America and the Asia Pacific regions in Years 16-20.
B) 6-9% annually in all four geographic regions during Years 11-15 and 4-7% annually in all four
regions during Years 16-20.
C) 5-7% annually in North America during the Year 11-15 periods and 4-6% annually in North
America during the Year 16-20 period.
D) 10-12% annually in Europe-Africa and the Asia-Pacific during Years 11-15 and 8-10% annually
in these same two regions during Years 16-20.
E) 6-8% annually in Latin-America and North America during the Year 11-15 period and 5-7%
annually in the same two regions during the Year 16-20 period. - ANSWERS-A) 3-5% annually in
North America and Europe-Africa in Years 16-20 and 7-9% annually in Latin America and the
Asia Pacific regions in Years 16-20.
Which of the following statement about the IMPORTANCE of each competitor factor (most
particularly influential competitive factors like S/Q ratings, models/styles, and selling prices) in
determining company sales volumes and market shares in a particular geographic region is
false?
A) Tiny cross-company differences on a highly influential competitive factor (like S/Q ratings, the
number of models/styles offered, and selling prices) nearly always have a bigger impact on
company sales/market shares in a region than do large differences on less influential
competitive factors.
B) Big S/Q rating differences in a region always weigh heavily in accounting for company-to-
company differences in branded pairs sold and market share in all four regions.
C) As the spread between the company with the region's highest S/Q rating and the company
with the lowest S/Q rating becomes smaller and smaller, the weaker is the unit sales/m -
ANSWERS-A) Tiny cross-company differences on a highly influential competitive factor (like S/Q
, ratings, the number of models/styles offered, and selling prices) nearly always have a bigger
impact on company sales/market shares in a region than do large differences on less influential
competitive factors.
Which one of the following is not one of the factors that affect the S/Q rating of a company's
footwear?
A) A company's current and cumulative spending for TQM/Six Sigma quality control programs
B) The percentage size of a production facility's reject rates for branded and private-label
footwear due to defective workmanship and poorly-maintained equipment.
C) Expenditures for new styling/features per model
D) Whether production improvement option C has been installed (this option entails investing in
special production equipment that boosts the S/Q rating of all pairs produced by 1.0 star)
E) Expenditures for best practices training - ANSWERS-B) The percentage size of a production
facility's reject rates for branded and private-label footwear due to defective workmanship and
poorly-maintained equipment.
Which of the following statements about the impact of a company's competitive efforts in a
region on its regional market share and number of branded pairs sold is false?
A) Companies with more influential celebrity lineups in a region enjoy a competitive advantage
in attracting buyers to purchase their brand in either retail stores or online as compared to
regional rivals with less influential celebrity endorsements (or no celebrity endorsements).
B) A footwear-maker achieves the biggest possible styling/quality-based competitive advantage
in a given when its branded footwear has a higher S/Q rating than any other company in the
region.
C) A company's pairs sold and market share outcomes in a region are positively impacted when
the number of models/styles it offers for sale in the region is above the regional average.
D) The more a company's S/Q rating in a region is below the region's all-company average, the
bigger - ANSWERS-B) A footwear-maker achieves the biggest possible styling/quality-based
competitive advantage in a given when its branded footwear has a higher S/Q rating than any
other company in the region.
