ch 5 BSG quiz exam study questions
and answers3
a low-cost leader's foremost strategic objective is - ANSWERS-achieving meaningfully lower
costs than rivals--but not necessarily the absolute lowest possible cost.
A company can translate a low-cost advantage over rivals into attractive profit performance by -
ANSWERS-either (1) charging a price comparable to other low price drivers on, being content
with the resulting sales volume and market share and relying upon the low-cost edge over rivals
to earn a bigger profit margin per unit sold thereby boosting the form total profit and return on
investment. Or (2) using its low cost edge underprice competitors and attract price sensitive
buyers in great enough numbers to increase total profits
Which of the following is not one of the five generic types of competitive strategy - ANSWERS-a
superior customer service strategy
which of the following is not an action that a company can take to do a better job than rivals of
performing value chain activities more cost-effectively? - ANSWERS-minimize reliance on any of
the various cost-drivers shown in figure 5.2 to achieve cost savings
the two biggest factors that distinguish one competitive strategy from another concern -
ANSWERS-whether a company's market target is broad or narrow and whether the company is
pursuing a competitive advantage linked to low costs or differentiation
a broad differentiation strategy generally works best for a company in situations where -
ANSWERS-Buyer needs and uses of the product are diverse, there are many ways to
differentiate the product or service that have value to buyers, and few rivals are pursuing a
similar differentiation approach.
and answers3
a low-cost leader's foremost strategic objective is - ANSWERS-achieving meaningfully lower
costs than rivals--but not necessarily the absolute lowest possible cost.
A company can translate a low-cost advantage over rivals into attractive profit performance by -
ANSWERS-either (1) charging a price comparable to other low price drivers on, being content
with the resulting sales volume and market share and relying upon the low-cost edge over rivals
to earn a bigger profit margin per unit sold thereby boosting the form total profit and return on
investment. Or (2) using its low cost edge underprice competitors and attract price sensitive
buyers in great enough numbers to increase total profits
Which of the following is not one of the five generic types of competitive strategy - ANSWERS-a
superior customer service strategy
which of the following is not an action that a company can take to do a better job than rivals of
performing value chain activities more cost-effectively? - ANSWERS-minimize reliance on any of
the various cost-drivers shown in figure 5.2 to achieve cost savings
the two biggest factors that distinguish one competitive strategy from another concern -
ANSWERS-whether a company's market target is broad or narrow and whether the company is
pursuing a competitive advantage linked to low costs or differentiation
a broad differentiation strategy generally works best for a company in situations where -
ANSWERS-Buyer needs and uses of the product are diverse, there are many ways to
differentiate the product or service that have value to buyers, and few rivals are pursuing a
similar differentiation approach.
