_________ is a discipline that is used to deliver improved
experiences to different stakeholders across an organization to
gain competitive advantage.
a. employee management
b. culture management
c. customer management
d. experience management (XM) Correct Answers d.
experience management (XM)
"CX is the basis for our organization's ongoing differentiation".
at which phase of the maturity model does this company sit?
a. mobilize
b. scale
c. embed Correct Answers c. embed
a researcher wants to build a survey that she can fully customize.
she has created a survey outline to meet her specific research
needs. what kind of project should be used?
a. importing from a .QSF file
b. create a new blank survey
c. a survey template from her library
d. an XM solution Correct Answers b. create a new blank
survey
a strong CX program is linked to 4 key financial results. select
each of the results from the list below:
a. increase customer retention and loyalty
b. decrease cost to serve
c. increase share of wallet
,d. decrease cost of acquisition
e. increase market share
f. increase customer lifetime value Correct Answers a. increase
customer retention and loyalty
b. decrease cost to serve
d. decrease cost of acquisition
f. increase customer lifetime value
a(n) __________ is a moment of truth that affects the human
components of your business
a. experience
b. gap
c. insight
d. opportunity Correct Answers a. experience
all but one of the following describe the nature of Topics
analyzed under the Text Tab
a. can be built in before responses are recorded
b. act like Custom Fields
c. behave as Embedded Data
d. can be used in filters
e. can be used in reports Correct Answers a. can be built in
before responses are recorded
allison wants to create a survey to find out if people in her
neighborhood would like to have a new park in their area. she
wants to post flyers around her neighborhood for people to take
the survey, but thinks that having people type out the full survey
URL might be challenging. what would be a good alternative for
allison?
a. SMS distribution
, b. anonymous link
c. personal links
d. QR code Correct Answers d. QR code
an Action typically consists of 3 elements. select all that apply.
a. event
b. trigger
c. task
d. condition Correct Answers a. event
c. task
d. condition
an organization collects data about a future interaction to
understand the potential reaction to the interaction.
what kind of data is being collected?
a. experience expectations
b. ad hoc diagnostics
c. relationship attitudes
d. choice preferences Correct Answers a. experience
expectations
an organization identifies issues in their delivery operations and
sets out to write questions that will aid in collecting data related
to those issues. this is an example of XM, true or false? Correct
Answers true
an organization that is consistently collecting and acting on
feedback data to nurture an environment of continuous
improvement.
which component of the XM Operating Framework is this
company trying to strengthen?