Comm 2500 Midterm Exam 1
Questions With Correct Answers 2026
What is persuasion - CORRECT ANSWER -the process of creating, reinforcing, or changing
people's beliefs or actions.
Benefits of studying persuasion - CORRECT ANSWER --the instrumental function
(develop communication competence)
-knowledge and awareness
(overcome habitual persuasion)
-the defensive function
(third person effect)
-the debunking function
-well being and self worth
third person effect - CORRECT ANSWER -the assumption by most people that others are more
prone to being influenced by persuasive messages (such as those in media campaigns) than
they themselves are
Persuasion vs. Propaganda - CORRECT ANSWER -Persuasion-
Propaganda- the dissertation of biased ideas and opinions often using lies and deception. has a
specific agenda, institutional in nature.
Pure persuasion means - CORRECT ANSWER -all the ingredients for what most people would
consider to be persuasion are present.
, borderline persuasion - CORRECT ANSWER -Less clear-cut cases of influence. Example moving
because someone smells bad
dual process model of persuasion - CORRECT ANSWER -a model that accounts for the two basic
ways that attitude change occurs - with and without much thought
Elaboration Likelihood Model (ELM) - CORRECT ANSWER -a model of persuasion maintaining
that there are two different routes to persuasion: the central route and the peripheral route
central route persuasion - CORRECT ANSWER -occurs when interested people focus on the
arguments and respond with favorable thoughts
peripheral route persuasion - CORRECT ANSWER -occurs when people are influenced by
incidental cues, such as a speaker's attractiveness
Heuristic Model of Persuasion - CORRECT ANSWER -assumption that individuals rely on two
different modes of information processing.
systematic processing - CORRECT ANSWER -Processing of information in a persuasive message
that involves careful consideration of message content and ideas.
heuristic persuasion - CORRECT ANSWER -the process by which attitudes or beliefs are changed
by appeals to habit or emotion. relies on mental shortcuts
Unimodel of Persuasion - CORRECT ANSWER -A single route to persuasion. simply more or less
thought in messages
examples of peripheral cues - CORRECT ANSWER --reciprocation: the reciever agrees with the
message because of the internal drive to return the favor
Questions With Correct Answers 2026
What is persuasion - CORRECT ANSWER -the process of creating, reinforcing, or changing
people's beliefs or actions.
Benefits of studying persuasion - CORRECT ANSWER --the instrumental function
(develop communication competence)
-knowledge and awareness
(overcome habitual persuasion)
-the defensive function
(third person effect)
-the debunking function
-well being and self worth
third person effect - CORRECT ANSWER -the assumption by most people that others are more
prone to being influenced by persuasive messages (such as those in media campaigns) than
they themselves are
Persuasion vs. Propaganda - CORRECT ANSWER -Persuasion-
Propaganda- the dissertation of biased ideas and opinions often using lies and deception. has a
specific agenda, institutional in nature.
Pure persuasion means - CORRECT ANSWER -all the ingredients for what most people would
consider to be persuasion are present.
, borderline persuasion - CORRECT ANSWER -Less clear-cut cases of influence. Example moving
because someone smells bad
dual process model of persuasion - CORRECT ANSWER -a model that accounts for the two basic
ways that attitude change occurs - with and without much thought
Elaboration Likelihood Model (ELM) - CORRECT ANSWER -a model of persuasion maintaining
that there are two different routes to persuasion: the central route and the peripheral route
central route persuasion - CORRECT ANSWER -occurs when interested people focus on the
arguments and respond with favorable thoughts
peripheral route persuasion - CORRECT ANSWER -occurs when people are influenced by
incidental cues, such as a speaker's attractiveness
Heuristic Model of Persuasion - CORRECT ANSWER -assumption that individuals rely on two
different modes of information processing.
systematic processing - CORRECT ANSWER -Processing of information in a persuasive message
that involves careful consideration of message content and ideas.
heuristic persuasion - CORRECT ANSWER -the process by which attitudes or beliefs are changed
by appeals to habit or emotion. relies on mental shortcuts
Unimodel of Persuasion - CORRECT ANSWER -A single route to persuasion. simply more or less
thought in messages
examples of peripheral cues - CORRECT ANSWER --reciprocation: the reciever agrees with the
message because of the internal drive to return the favor
