COMM 2500 Exam 1 Questions With Correct
Answers 2026 Update
Benefits of persuasion - CORRECT ANSWER -Communication competence, knowledge &
awareness, protection, debunking falseness, self-worth
Persuasion concepts on the continuum - CORRECT ANSWER -Force, Coercion, Propaganda,
Manipulation
Compliance gaining, Persuasion, Influence
Guidance, advice, Education, Information
The Third Person Effect - CORRECT ANSWER -The assumption by most people that others are
more prone to being influenced by persuasive messages (such as those in media campaigns)
than they themselves are
Persuasion vs. Propoganda - CORRECT ANSWER -Persuasion- based on truth, emotion, and facts
to state its case, use of ethics and opinions
Propaganda- based on bias and assumptions, can distort truth to convince, unethical
Bandura Social Modeling Effect - CORRECT ANSWER -Kids hit Boo Boo doll/display violence in
same way as modeled by adult
Unintended receiver effect - CORRECT ANSWER -Persuasion NOT to target audience
Free will vs Coersion - CORRECT ANSWER -Should be able to say "no" - doesn't always happen
, Symbolic vs Non Symbolic - CORRECT ANSWER -Symbolic: Winking
Non symbolic: Sneezing
Information Processing Model - CORRECT ANSWER -Traditional info processing
Linear chain based on biological process
Attention, comprehension, agreement, retention, action
LEAVES OUT spontaneity
Dual process models - CORRECT ANSWER -Models assuming two different modes of cognition
Elaboration Likelihood Model (ELM) - CORRECT ANSWER -a model of persuasion maintaining
that there are two different routes to persuasion: the central route and the peripheral route
Central route persuasion (ELM) - CORRECT ANSWER -attitude change path in which interested
people focus on the arguments, and cognitive structures
Peripheral route persuasion (ELM) - CORRECT ANSWER -occurs when people are influenced by
incidental cues, such as a speaker's attractiveness
Heuristic-Systematic Model (HSM) - CORRECT ANSWER -a model of persuasion maintaining that
there are two different routes to persuasion: the systematic route and the heuristic route
Systematic Processing (HSM) - CORRECT ANSWER -thoughtful and deliberate processing
Heuristic Processing (HSM) - CORRECT ANSWER -use of cognitive shortcuts, educated guess,
stereotypes, and probability
Answers 2026 Update
Benefits of persuasion - CORRECT ANSWER -Communication competence, knowledge &
awareness, protection, debunking falseness, self-worth
Persuasion concepts on the continuum - CORRECT ANSWER -Force, Coercion, Propaganda,
Manipulation
Compliance gaining, Persuasion, Influence
Guidance, advice, Education, Information
The Third Person Effect - CORRECT ANSWER -The assumption by most people that others are
more prone to being influenced by persuasive messages (such as those in media campaigns)
than they themselves are
Persuasion vs. Propoganda - CORRECT ANSWER -Persuasion- based on truth, emotion, and facts
to state its case, use of ethics and opinions
Propaganda- based on bias and assumptions, can distort truth to convince, unethical
Bandura Social Modeling Effect - CORRECT ANSWER -Kids hit Boo Boo doll/display violence in
same way as modeled by adult
Unintended receiver effect - CORRECT ANSWER -Persuasion NOT to target audience
Free will vs Coersion - CORRECT ANSWER -Should be able to say "no" - doesn't always happen
, Symbolic vs Non Symbolic - CORRECT ANSWER -Symbolic: Winking
Non symbolic: Sneezing
Information Processing Model - CORRECT ANSWER -Traditional info processing
Linear chain based on biological process
Attention, comprehension, agreement, retention, action
LEAVES OUT spontaneity
Dual process models - CORRECT ANSWER -Models assuming two different modes of cognition
Elaboration Likelihood Model (ELM) - CORRECT ANSWER -a model of persuasion maintaining
that there are two different routes to persuasion: the central route and the peripheral route
Central route persuasion (ELM) - CORRECT ANSWER -attitude change path in which interested
people focus on the arguments, and cognitive structures
Peripheral route persuasion (ELM) - CORRECT ANSWER -occurs when people are influenced by
incidental cues, such as a speaker's attractiveness
Heuristic-Systematic Model (HSM) - CORRECT ANSWER -a model of persuasion maintaining that
there are two different routes to persuasion: the systematic route and the heuristic route
Systematic Processing (HSM) - CORRECT ANSWER -thoughtful and deliberate processing
Heuristic Processing (HSM) - CORRECT ANSWER -use of cognitive shortcuts, educated guess,
stereotypes, and probability
