MKTG 1001 EXAM QUESTIONS AND
ANSWERS ALL CORRECT
A local oil company is being called to account for its treatment of the environment. In
response, the marketing team has devised a campaign to show how the company is still
producing at the same rate but is gentler and kinder to the environment. Which practice
does this scenario describe?
A.
Societal marketing concept.
B.
Not-for-profit marketing.
C.
Sustainable marketing.
D.
Environmentally friendly marketing. - Answer- D.) Customer loyalty identification
Which of the following is NOT an aspect of sustainable marketing?
A.
Helping to protect the natural environment.
B.
Observing environmental legislation as it is instituted.
C.
Seeking ways to profit by serving the long-run interests of customers and communities.
D.
Delivering value in a socially and environmentally responsible way. - Answer- B.
Observing environmental legislation as it is instituted.
Iris Bucket owned a flower shop and got her flowers from the local flower market, which
imported them increasingly from Holland, Argentina and Indonesia. Local growers were
pricing their flowers out of the reach of the local population. The source of Iris' flowers
underscores the effect of the ________ on the marketing landscape.
A.
uncertain world economy
B.
federal budget deficit
C.
high risk of small business ventures
D.
globalisation of markets - Answer- D.
,globalisation of markets
Question 5
0 tries left
Devito's DVDs has suffered in the current economy because fewer people have the
money for DVDs and because fewer people use the technology, given the advance of
online streaming sites such as Netflix and Stan. The DVDs Devito's does sell are often
undercut by versions coming from China or Taiwan, or they are accused of being
damaging to the environment. Which of the following has NOT affected Devito's DVDs?
A.
Rapid globalisation.
B.
Artificial intelligence.
C.
Sustainable marketability.
D.
The uncertain economic environment. - Answer- B.
Artificial intelligence.
The unsteady economy caused by the coronavirus pandemic beginning in 2019 have
caused many businesses to do which of the following?
A.
Focus on issues such as status and luxury.
B.
Offer 'everybody qualifies' lines of credit.
C.
Raise prices across the board.
D.
Focus on promoting the value of their products. - Answer- D.
Focus on promoting the value of their products.
One of the ultimate goals of the marketing process is to do which of the following?
A.
Determine a target market
B.
Create a quality product
C.
Evaluate customer needs
D.
Achieve customer equity - Answer- D.
Achieve customer equity
Queso's House of Cheese has decided to improve its company by focusing on the way
the customer feels when visiting the restaurant. As the president said, 'When customers
come to Queso's, we want them to breathe cheese, eat cheese and absorb cheese
, through their very pores. Every time they think of cheese, we want the first thing they
think of to be Queso's.' What is Queso's House of Cheese attempting to create?
A.
Customer satisfaction.
B.
Brand experience.
C.
Brand conversation.
D.
Brand marketing. - Answer- B.
Brand experience.
Question 3
1 try left
To which of the following does marketing myopia refer?
A.
Customers who base the majority of their purchases on cost rather than quality.
B.
Sellers who fail to see the intangible benefits of retaining poorly performing products
and prefer to focus exclusively on high-performance products.
C.
Suppliers who disregard the importance of customer service when working with
corporate clients.
D.
Sellers who pay more attention to products' specific attributes than to the products'
benefits. - Answer- D.
Sellers who pay more attention to products' specific attributes than to the products'
benefits
A local concert venue wants to increase the attendance at its performances and entice
more musical acts to perform there. To do so, it frequently hosts free shows, open-mic
nights and song-writing workshops. What is the concert venue engaging in?
A.
Product placement
B.
Exchange relationship
C.
Target marketing
D.
Market management - Answer- D.
Market management
How do market demands relate to needs and wants?
A.
Wants are needs shaped by culture, and buying power converts wants into demand.
B.
ANSWERS ALL CORRECT
A local oil company is being called to account for its treatment of the environment. In
response, the marketing team has devised a campaign to show how the company is still
producing at the same rate but is gentler and kinder to the environment. Which practice
does this scenario describe?
A.
Societal marketing concept.
B.
Not-for-profit marketing.
C.
Sustainable marketing.
D.
Environmentally friendly marketing. - Answer- D.) Customer loyalty identification
Which of the following is NOT an aspect of sustainable marketing?
A.
Helping to protect the natural environment.
B.
Observing environmental legislation as it is instituted.
C.
Seeking ways to profit by serving the long-run interests of customers and communities.
D.
Delivering value in a socially and environmentally responsible way. - Answer- B.
Observing environmental legislation as it is instituted.
Iris Bucket owned a flower shop and got her flowers from the local flower market, which
imported them increasingly from Holland, Argentina and Indonesia. Local growers were
pricing their flowers out of the reach of the local population. The source of Iris' flowers
underscores the effect of the ________ on the marketing landscape.
A.
uncertain world economy
B.
federal budget deficit
C.
high risk of small business ventures
D.
globalisation of markets - Answer- D.
,globalisation of markets
Question 5
0 tries left
Devito's DVDs has suffered in the current economy because fewer people have the
money for DVDs and because fewer people use the technology, given the advance of
online streaming sites such as Netflix and Stan. The DVDs Devito's does sell are often
undercut by versions coming from China or Taiwan, or they are accused of being
damaging to the environment. Which of the following has NOT affected Devito's DVDs?
A.
Rapid globalisation.
B.
Artificial intelligence.
C.
Sustainable marketability.
D.
The uncertain economic environment. - Answer- B.
Artificial intelligence.
The unsteady economy caused by the coronavirus pandemic beginning in 2019 have
caused many businesses to do which of the following?
A.
Focus on issues such as status and luxury.
B.
Offer 'everybody qualifies' lines of credit.
C.
Raise prices across the board.
D.
Focus on promoting the value of their products. - Answer- D.
Focus on promoting the value of their products.
One of the ultimate goals of the marketing process is to do which of the following?
A.
Determine a target market
B.
Create a quality product
C.
Evaluate customer needs
D.
Achieve customer equity - Answer- D.
Achieve customer equity
Queso's House of Cheese has decided to improve its company by focusing on the way
the customer feels when visiting the restaurant. As the president said, 'When customers
come to Queso's, we want them to breathe cheese, eat cheese and absorb cheese
, through their very pores. Every time they think of cheese, we want the first thing they
think of to be Queso's.' What is Queso's House of Cheese attempting to create?
A.
Customer satisfaction.
B.
Brand experience.
C.
Brand conversation.
D.
Brand marketing. - Answer- B.
Brand experience.
Question 3
1 try left
To which of the following does marketing myopia refer?
A.
Customers who base the majority of their purchases on cost rather than quality.
B.
Sellers who fail to see the intangible benefits of retaining poorly performing products
and prefer to focus exclusively on high-performance products.
C.
Suppliers who disregard the importance of customer service when working with
corporate clients.
D.
Sellers who pay more attention to products' specific attributes than to the products'
benefits. - Answer- D.
Sellers who pay more attention to products' specific attributes than to the products'
benefits
A local concert venue wants to increase the attendance at its performances and entice
more musical acts to perform there. To do so, it frequently hosts free shows, open-mic
nights and song-writing workshops. What is the concert venue engaging in?
A.
Product placement
B.
Exchange relationship
C.
Target marketing
D.
Market management - Answer- D.
Market management
How do market demands relate to needs and wants?
A.
Wants are needs shaped by culture, and buying power converts wants into demand.
B.
