MKTG 2080 EXAM 5 WITH 100%
CORRECT ANSWERS
A company producing cosmetics may have hundreds of suppliers, some of which may
be selling the same or similar raw and packaging materials to other cosmetics
manufacturing companies. In addition, that same cosmetics manufacturer may sell to a
retailer that buys similar cosmetics from a number of other manufacturers. This scenario
illustrates - Answer- A supply chain
Supply chains add value to a business in all of the following ways except - Answer-
Reducing production costs
C&S operates large businesses but is not well-known by consumers. It has more than
75 high-tech facilities in 15 states and supplies supermarkets and institutions with more
than 170,000 different products. C&S is a - Answer- Wholesaler
Which of the following is a distinguishing characteristic of a distributor? - Answer- Sells
products for one manufacturer
Hyun's Handicrafts is a company that provides custom linens for both businesses and
individual consumers. Hyun does not make any products until she receives an order
from the customer. What type of marketing strategy does this represent? - Answer- Pull
strategy
Dell builds component inventory based on its sales forecast but doesn't completely
assemble computers until a customer order is received. Which supply chain strategy is
Dell applying? - Answer- Push-pull strategy
Among the Trees is a manufacturer of deck furniture and other outdoor furnishings.
Typically, customers purchase the company's products as the spring season begins and
as such, do not want to wait for the product to be manufactured. Which supply chain
strategy would work best for Among the Trees? - Answer- Push strategy
Walmart's Retail Link program makes it possible for Walmart suppliers to manage their
own products by allowing them to monitor such data as sales and inventory volume, in-
stock percentage, gross margin, and inventory turnover. This program helps suppliers
reduce low inventory risks and the costs associated with them. Walmart's Retail Link
program is an example of a - Answer- Supply chain orientation
, A company that practices supply chain management will - Answer- Set up technology to
enable the sharing of demand information with suppliers
When companies fail to consider the total system of interrelated companies in the
supply chain as something that should be managed, they risk their control over the
customer value they provide. (T/F) - Answer- True
The only element of the four Ps of the marketing mix that is affected by logistics is
place. (T/F) - Answer- False
When a company does not have enough inventory available to fill an order, this is
known as - Answer- Stockout
The three basic functions of warehouse activities are - Answer- Storage, movement,
and production
Which of the following statements best describes the benefits of supply chain
integration? - Answer- It reduces costs, improves customer service, makes efficient us
of resources, and increases the ability to respond to changes in the marketplace
In order for an integrated supply chain to work, companies must embrace - Answer-
Relationship-based strategies
A distribution center performs all of the following activities except - Answer- Product
removal
Nisha works in a distribution center for a pharmaceuticals company. Part of her job
entails gathering all goods with similar characteristics in one area of the distribution
center. From there, she can facilitate the proper inventory controls to ensure that no
expired pharmaceuticals are shipped to stores for sale. Nisha's job involves product -
Answer- Sortation
A distribution center's ability to pick available goods down to a single piece allows
customers to buy in quantities that make sense for their business. This exemplifies the
function of product assortment. (T/F) - Answer- False
Keeping customers satisfied is essential. Therefore, one of the most important logistics
function for retailers and every other member of the supply chain is managing - Answer-
Transportation
Catarina purchased an antique porcelain serving set valued at $15,000. The serving set
must be shipped from Pennsylvania to her home in California. What would be the best
mode of transportation for this item? - Answer- Air transportation
Retailers provide value to product manufacturers by - Answer- Allowing manufacturers
to focus on product development and production
CORRECT ANSWERS
A company producing cosmetics may have hundreds of suppliers, some of which may
be selling the same or similar raw and packaging materials to other cosmetics
manufacturing companies. In addition, that same cosmetics manufacturer may sell to a
retailer that buys similar cosmetics from a number of other manufacturers. This scenario
illustrates - Answer- A supply chain
Supply chains add value to a business in all of the following ways except - Answer-
Reducing production costs
C&S operates large businesses but is not well-known by consumers. It has more than
75 high-tech facilities in 15 states and supplies supermarkets and institutions with more
than 170,000 different products. C&S is a - Answer- Wholesaler
Which of the following is a distinguishing characteristic of a distributor? - Answer- Sells
products for one manufacturer
Hyun's Handicrafts is a company that provides custom linens for both businesses and
individual consumers. Hyun does not make any products until she receives an order
from the customer. What type of marketing strategy does this represent? - Answer- Pull
strategy
Dell builds component inventory based on its sales forecast but doesn't completely
assemble computers until a customer order is received. Which supply chain strategy is
Dell applying? - Answer- Push-pull strategy
Among the Trees is a manufacturer of deck furniture and other outdoor furnishings.
Typically, customers purchase the company's products as the spring season begins and
as such, do not want to wait for the product to be manufactured. Which supply chain
strategy would work best for Among the Trees? - Answer- Push strategy
Walmart's Retail Link program makes it possible for Walmart suppliers to manage their
own products by allowing them to monitor such data as sales and inventory volume, in-
stock percentage, gross margin, and inventory turnover. This program helps suppliers
reduce low inventory risks and the costs associated with them. Walmart's Retail Link
program is an example of a - Answer- Supply chain orientation
, A company that practices supply chain management will - Answer- Set up technology to
enable the sharing of demand information with suppliers
When companies fail to consider the total system of interrelated companies in the
supply chain as something that should be managed, they risk their control over the
customer value they provide. (T/F) - Answer- True
The only element of the four Ps of the marketing mix that is affected by logistics is
place. (T/F) - Answer- False
When a company does not have enough inventory available to fill an order, this is
known as - Answer- Stockout
The three basic functions of warehouse activities are - Answer- Storage, movement,
and production
Which of the following statements best describes the benefits of supply chain
integration? - Answer- It reduces costs, improves customer service, makes efficient us
of resources, and increases the ability to respond to changes in the marketplace
In order for an integrated supply chain to work, companies must embrace - Answer-
Relationship-based strategies
A distribution center performs all of the following activities except - Answer- Product
removal
Nisha works in a distribution center for a pharmaceuticals company. Part of her job
entails gathering all goods with similar characteristics in one area of the distribution
center. From there, she can facilitate the proper inventory controls to ensure that no
expired pharmaceuticals are shipped to stores for sale. Nisha's job involves product -
Answer- Sortation
A distribution center's ability to pick available goods down to a single piece allows
customers to buy in quantities that make sense for their business. This exemplifies the
function of product assortment. (T/F) - Answer- False
Keeping customers satisfied is essential. Therefore, one of the most important logistics
function for retailers and every other member of the supply chain is managing - Answer-
Transportation
Catarina purchased an antique porcelain serving set valued at $15,000. The serving set
must be shipped from Pennsylvania to her home in California. What would be the best
mode of transportation for this item? - Answer- Air transportation
Retailers provide value to product manufacturers by - Answer- Allowing manufacturers
to focus on product development and production
