appeal to emotions authors ask readers how they would feel about something or to put
themselves in another's place..present the point & tell reader's how they should feel
appeal to character, morality, or ethics authors present their points to readers as the
right or most moral choices (they cite expert opinions)
bandwagon appeals persuades readers that everyone else agrees with them
logical fallacies potential weaknesses in an argument
post hoc ergo propter hoc "After this, therefore because of this"
argumentum ad antiquitatem an argument to tradition or antiquity
argumentum ad hominem against the person, not the person's statements/ideas
argumentum ad ignorantiam an argument appealing to ignorance
argumentum ad logicam argument/appeal to logic