CIS 260 Module 3 and 4 Exam Questions With Complete
Solutions
ABCD Counties Correct Answers Defined by the U.S. Census
based on population. A is the most populated and D is the least
populated.
America's News (When to use and main functions) Correct
Answers Used for Secondary Qualitative Research. (Dates vary
by publication)
APRResearchPortal.com (When to use and main functions)
Correct Answers Most important thing. Use to access all the
other sites. Free for UA students but may have limited access.
Bookmark it.
Archetype- and the different types Correct Answers A
fundamental, original character or personality, that is common
and universal to all humans, across all ages, cultures, and
nations. Hero, Jester, Outlaw.
Based on the course pack reading, what are two pros and two
cons of using a focus group? What three things must you
consider when creating a focus group discussion guide? Correct
Answers P1. Interaction allowing follow-up questions
P2. Other participants encouraged participation
C1. You never have enough time
C2. Unnatural Interaction
1. Broad to Narrow Approach
2. Budget your time for discussion
3. Monitor dominant personalities
, Be able to define ethnography. What are the pros and cons of
ethnography in market research? Correct Answers Ethnography
is the study of observing people in their natural habitats to learn
about their preferences.
Pros: Allows you to see consumers in their natural state. You
can truly see their needs.
Cons: If people are aware that they are being watched then they
may change their answers. No longer subjective.
Be able to identify ethical or unethical behavior in marketing.
Correct Answers Ethical Behavior: Avoiding stereotypes,
seeing the humans behind the numbers, reporting data fairly.
Unethical behavior: Relying on stereotypes, forgetting the
people behind the numbers, omitting data that doesn't fit the
story you want to tell.
Be familiar with the U.S. Census and how often it is conducted.
Correct Answers The U.S. Census is an attempt to talk to every
person in the U.S. Demographics for U.S. citizens. Given every
10 years. Both business and people info.
Consumer Behavior vs Consumer Attitudes. Know the definition
and the difference. Be able to give an example of each. Correct
Answers Consumer behavior is the study of how consumers
purchase goods and services. (EX. buying a cheaper option at
the store) Consumer attitudes are the study of how a consumer
feels about a specific brand, product, or object. (EX. buying
tropicana orange juice because it is your favorite)
Solutions
ABCD Counties Correct Answers Defined by the U.S. Census
based on population. A is the most populated and D is the least
populated.
America's News (When to use and main functions) Correct
Answers Used for Secondary Qualitative Research. (Dates vary
by publication)
APRResearchPortal.com (When to use and main functions)
Correct Answers Most important thing. Use to access all the
other sites. Free for UA students but may have limited access.
Bookmark it.
Archetype- and the different types Correct Answers A
fundamental, original character or personality, that is common
and universal to all humans, across all ages, cultures, and
nations. Hero, Jester, Outlaw.
Based on the course pack reading, what are two pros and two
cons of using a focus group? What three things must you
consider when creating a focus group discussion guide? Correct
Answers P1. Interaction allowing follow-up questions
P2. Other participants encouraged participation
C1. You never have enough time
C2. Unnatural Interaction
1. Broad to Narrow Approach
2. Budget your time for discussion
3. Monitor dominant personalities
, Be able to define ethnography. What are the pros and cons of
ethnography in market research? Correct Answers Ethnography
is the study of observing people in their natural habitats to learn
about their preferences.
Pros: Allows you to see consumers in their natural state. You
can truly see their needs.
Cons: If people are aware that they are being watched then they
may change their answers. No longer subjective.
Be able to identify ethical or unethical behavior in marketing.
Correct Answers Ethical Behavior: Avoiding stereotypes,
seeing the humans behind the numbers, reporting data fairly.
Unethical behavior: Relying on stereotypes, forgetting the
people behind the numbers, omitting data that doesn't fit the
story you want to tell.
Be familiar with the U.S. Census and how often it is conducted.
Correct Answers The U.S. Census is an attempt to talk to every
person in the U.S. Demographics for U.S. citizens. Given every
10 years. Both business and people info.
Consumer Behavior vs Consumer Attitudes. Know the definition
and the difference. Be able to give an example of each. Correct
Answers Consumer behavior is the study of how consumers
purchase goods and services. (EX. buying a cheaper option at
the store) Consumer attitudes are the study of how a consumer
feels about a specific brand, product, or object. (EX. buying
tropicana orange juice because it is your favorite)
