COMM 2500 EXAM 2 QUESTIONS AND
CORRECT ANSWERS
\."Do you think that marquette should provide more parking for undergraduate
students AND build a new parking structure?" this survey question is an example
of what type of question? - ANSWERS✔-double barreled question (asking 2
questions in one item)
\.To claim significance in the field of communication, most researchers agree that
which confidence level is acceptable? - ANSWERS✔-95%
\.A measurement has validity if it: - ANSWERS✔-measure what is it supposed to
measure
\.Dr. Smith asks survey participants to take a survey about their media
consumption on march 1st and will ask the same participants to fill out the exact
same survey again on april 1st. Dr. Smith is trying to establish: - ANSWERS✔-
reliability in test-retest agreement
\.Sampling error occurs as a result of - ANSWERS✔-chance and poor sampling
techniques
CORRECT ANSWERS
\."Do you think that marquette should provide more parking for undergraduate
students AND build a new parking structure?" this survey question is an example
of what type of question? - ANSWERS✔-double barreled question (asking 2
questions in one item)
\.To claim significance in the field of communication, most researchers agree that
which confidence level is acceptable? - ANSWERS✔-95%
\.A measurement has validity if it: - ANSWERS✔-measure what is it supposed to
measure
\.Dr. Smith asks survey participants to take a survey about their media
consumption on march 1st and will ask the same participants to fill out the exact
same survey again on april 1st. Dr. Smith is trying to establish: - ANSWERS✔-
reliability in test-retest agreement
\.Sampling error occurs as a result of - ANSWERS✔-chance and poor sampling
techniques
