Value correct answers quality or utility/per unit price
strategic decision (foundation) correct answers broad focus
long timespan
top mgt
tight link to corporate strategy
tactical decision correct answers moderate focus
moderate timespan
mid mgt
moderate link to corporate strategy
operational decision correct answers narrow focus
short timespan
1st line mgt
loose link to corporate strategy
operations strategy correct answers concerned with setting broad policies and plans for using
firm resources to best support long-term competitive strategy.
marketing correct answers target consumers, segmenting and marketing products, type of
advertising, distribution channels
operations correct answers process used for product, supply strategy, capacity, facility issues,
labor issues
, strategy process correct answers environmental scanning -> corporate strategy -> operations
strategy -> decision on processes & infrastructure
competitive advantages correct answers *Cost- make it cheap
*Quality- make it good,
*Time- make it fast
*Flexibility- make more than one type
Demand- handle changes on demand (restaurants)
Innovation- first mover advantage
Customer service-
Reliability-
trade-offs correct answers Decisions that arise because of the inability of processes to excel
simultaneously across all competitive dimensions
flexible systems correct answers costs more money but enables quicker response to uncertainties
in demand
order winners correct answers Criterion that differentiates one firm from another
order qualifier correct answers Criterion that permits the firm's products to even be considered
for purchase
productivity correct answers output/input
can measure relative performance between firms