MARK 3000 Grantham UGA test 2 Questions
With Correct Answers
Marketing |Research |- |CORRECT |ANSWER✔✔-set |of |techniques |and |principles |for |
systematically |collecting, |recording, |analyzing, |and |interpreting |data |that |can |aid |decision |
makers |involved |in |marketing |goods, |services, |and |ideas
Marketing |research |process |- |CORRECT |ANSWER✔✔-1. |Defining |the |problem |and |research |
objectives
2. |Developing |the |research |plan |for |collecting |information
3. |Implementing |the |research |plan |- |collecting |and |analyzing |the |data
4. |Interpreting |and |reporting |the |findings
Secondary |data |- |CORRECT |ANSWER✔✔-pieces |of |information |that |have |already |been |
collected |from |other |sources |and |usually |are |readily |available
primary |data |- |CORRECT |ANSWER✔✔-data |collected |to |address |specific |research |needs
sample |- |CORRECT |ANSWER✔✔-a |group |of |customers |who |represent |the |customers |of |
interest |in |a |research |study
data |- |CORRECT |ANSWER✔✔-raw |numbers |or |facts
information |- |CORRECT |ANSWER✔✔-organized, |analyzed, |interpreted |data |that |offer |value |to |
marketers
, Syndicated |data |- |CORRECT |ANSWER✔✔-Data |available |for |a |fee |from |commercial |research |
firms |such |as |Information |Resources |Inc. |(IRI), |National |Purchase |Diary |Panel, |and |ACNielsen.
Scanner |data |- |CORRECT |ANSWER✔✔-a |type |of |syndicated |external |secondary |data |used |in |
quantitative |research |that |is |obtained |from |scanner |readings |of |UPC |codes |at |check-out |
counters
Panel |data |- |CORRECT |ANSWER✔✔-information |collected |from |a |group |of |consumers
Datawarehouse |- |CORRECT |ANSWER✔✔-large |computer |files |that |store |millions |or |even |
billions |of |pieces |of |individual |data
data |mining |- |CORRECT |ANSWER✔✔-the |use |of |a |variety |of |statistical |analysis |tools |to |
uncover |previously |unknown |patterns |in |the |data |stored |in |databases |or |relationships |among |
variables
churn |- |CORRECT |ANSWER✔✔-the |number |of |consumers |who |stop |using |a |product |or |service,
|divided |by |the |average |number |of |consumers |of |that |product |or |service
big |data |- |CORRECT |ANSWER✔✔-data |sets |that |are |too |large |and |complex |to |analyze |with |
conventional |data |management |and |data |mining |software
qualitative |research |- |CORRECT |ANSWER✔✔-informational |research |methods, |including |
observation, |following |social |media |sites, |in |depth |interviews, |focus |groups, |and |projective |
techniques
quantitative |research |- |CORRECT |ANSWER✔✔-structured |responses |that |can |be |statistically |
tested |to |confirm |insights |and |hypotheses |generated |via |qualitative |research |or |secondary |
data
With Correct Answers
Marketing |Research |- |CORRECT |ANSWER✔✔-set |of |techniques |and |principles |for |
systematically |collecting, |recording, |analyzing, |and |interpreting |data |that |can |aid |decision |
makers |involved |in |marketing |goods, |services, |and |ideas
Marketing |research |process |- |CORRECT |ANSWER✔✔-1. |Defining |the |problem |and |research |
objectives
2. |Developing |the |research |plan |for |collecting |information
3. |Implementing |the |research |plan |- |collecting |and |analyzing |the |data
4. |Interpreting |and |reporting |the |findings
Secondary |data |- |CORRECT |ANSWER✔✔-pieces |of |information |that |have |already |been |
collected |from |other |sources |and |usually |are |readily |available
primary |data |- |CORRECT |ANSWER✔✔-data |collected |to |address |specific |research |needs
sample |- |CORRECT |ANSWER✔✔-a |group |of |customers |who |represent |the |customers |of |
interest |in |a |research |study
data |- |CORRECT |ANSWER✔✔-raw |numbers |or |facts
information |- |CORRECT |ANSWER✔✔-organized, |analyzed, |interpreted |data |that |offer |value |to |
marketers
, Syndicated |data |- |CORRECT |ANSWER✔✔-Data |available |for |a |fee |from |commercial |research |
firms |such |as |Information |Resources |Inc. |(IRI), |National |Purchase |Diary |Panel, |and |ACNielsen.
Scanner |data |- |CORRECT |ANSWER✔✔-a |type |of |syndicated |external |secondary |data |used |in |
quantitative |research |that |is |obtained |from |scanner |readings |of |UPC |codes |at |check-out |
counters
Panel |data |- |CORRECT |ANSWER✔✔-information |collected |from |a |group |of |consumers
Datawarehouse |- |CORRECT |ANSWER✔✔-large |computer |files |that |store |millions |or |even |
billions |of |pieces |of |individual |data
data |mining |- |CORRECT |ANSWER✔✔-the |use |of |a |variety |of |statistical |analysis |tools |to |
uncover |previously |unknown |patterns |in |the |data |stored |in |databases |or |relationships |among |
variables
churn |- |CORRECT |ANSWER✔✔-the |number |of |consumers |who |stop |using |a |product |or |service,
|divided |by |the |average |number |of |consumers |of |that |product |or |service
big |data |- |CORRECT |ANSWER✔✔-data |sets |that |are |too |large |and |complex |to |analyze |with |
conventional |data |management |and |data |mining |software
qualitative |research |- |CORRECT |ANSWER✔✔-informational |research |methods, |including |
observation, |following |social |media |sites, |in |depth |interviews, |focus |groups, |and |projective |
techniques
quantitative |research |- |CORRECT |ANSWER✔✔-structured |responses |that |can |be |statistically |
tested |to |confirm |insights |and |hypotheses |generated |via |qualitative |research |or |secondary |
data
