RATED A+ 2026
Uncondi oned Response
In classical condi oning, the unlearned, naturally occurring response to the uncondi oned
s mulus (US), such as saliva on when food is in the mouth.
Uncondi oned S mulus
in classical condi oning, a s mulus that uncondi onally—naturally and automa cally—triggers
a response.
condi oned s mulus
In classical condi oning, an originally irrelevant s mulus that, a er associa on with an
uncondi oned s mulus (US), comes to trigger a condi oned response.
Condi oned Response
an acquired response that is under the control of (condi onal on the occurrence of) a s mulus
Posi ve Reinforcement
Increasing behaviors by presen ng posi ve s muli, such as food.
Nega ve Reinforcement
Increasing behaviors by stopping or reducing nega ve s muli
Nega ve Punishment
Omission; s mulus is removed, behavior decrease
Posi ve Punishment
following an undesired response by adding an unpleasant s mulus to decrease the likelihood of
the behavior reoccuring
Con nuous Reinforcement
Reinforcing the desired response every me it occurs.
Par al Reinforcement
A type of learning in which behavior is reinforced intermi*ently
, Social Cogni ve Theory
the theory that personality is shaped and learning is acquired by the interac on of personal,
behavioral, and environmental factors
Albert Bandura
Famous for the Bobo Doll experiments on observa onal learning & influence in the Socio-
Cogni ve Perspec ve
Sperling Memory
tested subjects ability to recall how many le*ers they saw when presented with 12 le*ers for
only 1/20th of a second
Iconic Memory
A momentary sensory memory of visual s muli; a photographic or picture-image memory
las ng no more than a few tenths of a second
Sensory Memory
A type of storage that holds sensory informa on for a few seconds or less.
Short Term
Ac ved memory that hold a few items briefly. - Dura on 20 to 30 seconds - Capacity - 7 items
+/1 2 items
Long Term memory
A rela vely permanent type of memory that holds huge amounts of informa on for a long
period of me.
Declara ve Memory
Knowing that
Seman c
Trivia
Episodic
From your own life
Procedural
Knowing How