What are four major factors of the demand side of tourism? correct answers Motivation, income,
ability to travel (time and health condition), forecasting
What is market segmentation? correct answers Subdividing of a market into a homogenous
subset of customers
What are the four segments/factors that tourism markets can be segmented? correct answers
Demographic, geographic, psychographic, and behavioristic
What are the major components of tourism supply? correct answers Attractions, Services,
Transportation, Information, Promotion
Why are clustered attractions considered better? correct answers More efficient to provide
services
What should be the role of government in tourism? correct answers Policy, monitoring, resource
conservation
Explain why urban planners have not incorporated the tourism system in their plan? correct
answers City planning is more focused on residents, not tourists or and transient/mobile
population
Explain how various forms of alternative tourism, such as ecotourism, sustainability, green
tourism, emerged. correct answers Because of negative consequences of mass tourism on the
environment and culture
What are the negative impacts of mass tourism? correct answers Unequal economic benefits,
spread of disease, deforestation, soil erosion, litter, wildlife disturbance. Many more
, Gunn explained three planning considerations: compatibility, incompatibility, and distance
complementarity. Explain each of these with an example. correct answers *Compatibility-
efficiency and greater visitor use are often fostered by grouping.
*Incompatibility- Dissimilar attractions may need to be separated
*Distant complementarity- some attractions, such as historic sites, even though some distance
part, gain by tour and management linkage
What is the different between promotion plan and supply side plan? Which plan is more
comprehensive? correct answers Promotion plan is marketing plan, whereas supply side plan is
much broader and takes into consideration of policies and guidelines for physical and program
development. Supply side plan is more comprehensive
Explain the supply side planning process. correct answers *Setting objectives
*Research
*Synthesis-conclusion
*Recommendations
*Physical development
*Program development
*Policies
*Priority
Explain PASOLP. correct answers Product's Analysis Sequence for Outdoor Leisure Planning
(PASOLP) integrates the national policies, with the physical environmental with the related
sector of the economy, into the public budget, into international tourism market. Figure 5.7 in
page 147. The model emphasized monitoring and continuous process.
Explain why tourism planning should continuous process although it has a time frame. correct
answers It has to adapt the changes.