QUESTIONS AND CORRECT ANSWERS
GUARANTEED PASS
◉Microblogging. Answer: Distribute time-sensitive information,
share opinions, virally spread ideas, run contests and promotions,
solicit feedback, provide customer support, track commentary on
firms/products/issues, organize protests
◉Messaging Services. Answer: Communicate with individuals or
groups of users using short-format text, graphics, and video. Most
messaging is done using mobile devices.
◉Question & Answer Sites. Answer: Knowledge sharing, discovery,
learning, reputation building.
◉Long tail. Answer: Phenomenon whereby firms can make money
by offering a near-limitless selection of contents and products
◉Trackbacks. Answer: links in a blog post that refer readers back to
cited sources
, ◉Blog Rolls. Answer: a list of a blogger's favorite blogs
◉Corporations use blogs to. Answer: Distribute ideas and gather
feedback from the public.
◉Immediate and unfiltered publication. Answer: The ability to reach
the public without limits on publication size and without having
posts filtered, edited, or cut by the mainstream media
◉Ease of use. Answer: Creating a new post usually involves clicking
a single button
◉Comment threads. Answer: Readers can offer comments on posts
◉Reverse Chronology. Answer: Posts are listed in reverse order of
creation, making it easy to see the most recent content.
◉Persistence. Answer: Posts are maintained indefinitely at locations
accessible by permanent links.
◉Searchability. Answer: Current and archived posts are easily
searchable