COMPLETE QUESTIONS AND ANSWERS
FULLY SOLVED
◉augmented reality. Answer: the viewing of the physical world with
computer-generated layers of information added to it
◉Virtual Worlds (VW). Answer: simulated environment designed for
users to interact via avatars
◉podcast. Answer: an audio broadcast that has been converted to an
MP3 file or other audio file format for playback in a digital music
player or computer
◉wisdom of crowds. Answer: under the right circumstances, groups
are smarter than the smartest people in them, meaning that large
numbers of consumers can predict successful products
◉Smart crowds must be:. Answer: Diverse
Decentralized
Offer a collective verdict
Be independent
, ◉Hollywood Stock Exchange. Answer: The ___________________ is an
example of a prediction market.
◉collective intelligence. Answer: Collaborating and tapping into the
core knowledge of all employees, partners, and customers
◉prediction market. Answer: Polling a diverse crowd and
aggregating opinions in order to form a forecast of an eventual
outcome.
◉Crowdsourcing. Answer: inviting broad communities of people -
customers, employees, independent scientists and researchers, and
even the public at large - into the new product innovation process
◉Sock puppetry/catfishing. Answer: using a fake online identity. A
common way for cyberbullies to get information about their victims.
◉Astroturfing. Answer: creating a movement controlled by a large
organization or group designed to look like a citizen-founded,
grassroots campaign
◉embassy approach to social media. Answer: firms establish their
online presence at various services with a consistent name