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PRCM 2500 Exam 2 Chung
Study online at https://quizlet.com/_cyihqd
1. definition of in- strategic management responsibility that integrates finance, comm, marketing and
vestor relations securities law compliance to enable the most effective two way comm between
a company the financial community and other constituencies, which ultimately
contributes to a company's securities achieving fair valuation
2. what is a public company that has sold a portion of itself to the public via initial public offering of
company? some of its stock, meaning shareholders have claim to part of the company's assets
and profits.
3. why do practi- they are mediating so many publics
tioners have such
a difficult task?
4. what publics are small investors
practitioners me- board members
diating for in- mangement
vestor relations? regulators
media
legislators
economists
5. when did in- 1960s
vestor relations
become impor-
tant?
6. What was meant meant to break up monopolies
by the 1890 Sher-
man Anti-Trust
Act
7. when was the 1914
clayton act?
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