age 1 of 119
WGU D077 Marketing Fundamentals OA Exam
A/B testing .......Answer.........A marketing experiment where two
variants of a campaign are tested to see which one is most
effective
Accommodation .......Answer.........Style of handling conflict
focused on empathy over self-interest
Adaptive selling .......Answer.........Using social styles to customize
a sales approach to the specific customer
administered vertical marketing system
.......Answer.........Cooperation between levels of a distribution
channel where one member sets the terms due to its size and
influence
advertising .......Answer.........Paid form of nonpersonal promotion
,age 2 of 119
amiable .......Answer.........People with this social style want to
know "why"
analytical .......Answer.........People with this social style want to
know "how"
artificial intelligence .......Answer.........Intelligent machines
(computers) capable of learning and interacting
attitudes .......Answer.........Positive, negative, or ambivalent
evaluation of people, objects, event, activities, ideas, or anything
else in the environment
attributes .......Answer.........Characteristics that define a product
and will influence the customer's purchase decision
Avoidance .......Answer.........Style of handling conflict with little
empathy or self-interest
,age 3 of 119
B2B sales .......Answer.........Sales to another company that
consumes the product or services as part of operating the
business or uses the product in the assembly of the final product
it sells to consumers
Bait and switch .......Answer.........Fraudulent practice where an
advertised product is unavailable so a customer is guided to a
more expensive one
Bargaining power of buyers .......Answer.........One of Porter's
Five Forces—the power of customers to drive down prices if
supply exceeds demand
Bargaining power of suppliers .......Answer.........One of Porter's
Five Forces—the power of suppliers when there are few
alternative sources for the products' components
, age 4 of 119
Bargaining .......Answer.........The fourth phase in the negotiation
process, where the parties seek an agreement
BCG Matrix .......Answer.........Planning tool which uses a quadrant
to map the strategic position of a business brand based on the
brand's market share and the market's growth potential
behavioral observation .......Answer.........Primary marketing
research technique involving formal or informal observation of
customers and noncustomers
boycott .......Answer.........Voluntary and intentional refusal to buy
products from a certain person, company, or country for ethical
or political reasons
brand equity .......Answer.........One of the drivers of customer
equity, based on how the customer assesses the value of the
brand
WGU D077 Marketing Fundamentals OA Exam
A/B testing .......Answer.........A marketing experiment where two
variants of a campaign are tested to see which one is most
effective
Accommodation .......Answer.........Style of handling conflict
focused on empathy over self-interest
Adaptive selling .......Answer.........Using social styles to customize
a sales approach to the specific customer
administered vertical marketing system
.......Answer.........Cooperation between levels of a distribution
channel where one member sets the terms due to its size and
influence
advertising .......Answer.........Paid form of nonpersonal promotion
,age 2 of 119
amiable .......Answer.........People with this social style want to
know "why"
analytical .......Answer.........People with this social style want to
know "how"
artificial intelligence .......Answer.........Intelligent machines
(computers) capable of learning and interacting
attitudes .......Answer.........Positive, negative, or ambivalent
evaluation of people, objects, event, activities, ideas, or anything
else in the environment
attributes .......Answer.........Characteristics that define a product
and will influence the customer's purchase decision
Avoidance .......Answer.........Style of handling conflict with little
empathy or self-interest
,age 3 of 119
B2B sales .......Answer.........Sales to another company that
consumes the product or services as part of operating the
business or uses the product in the assembly of the final product
it sells to consumers
Bait and switch .......Answer.........Fraudulent practice where an
advertised product is unavailable so a customer is guided to a
more expensive one
Bargaining power of buyers .......Answer.........One of Porter's
Five Forces—the power of customers to drive down prices if
supply exceeds demand
Bargaining power of suppliers .......Answer.........One of Porter's
Five Forces—the power of suppliers when there are few
alternative sources for the products' components
, age 4 of 119
Bargaining .......Answer.........The fourth phase in the negotiation
process, where the parties seek an agreement
BCG Matrix .......Answer.........Planning tool which uses a quadrant
to map the strategic position of a business brand based on the
brand's market share and the market's growth potential
behavioral observation .......Answer.........Primary marketing
research technique involving formal or informal observation of
customers and noncustomers
boycott .......Answer.........Voluntary and intentional refusal to buy
products from a certain person, company, or country for ethical
or political reasons
brand equity .......Answer.........One of the drivers of customer
equity, based on how the customer assesses the value of the
brand
