MKT 3401 EXAM 1 QUESTIONS AND ANSWERS
societal - Answers - Toms focuses on which marketing management philosophy?
social - Answers - Levi's failed which part of external environment?
legal - Answers - Required change of doorknobs?
can be evaluated by others during the first 10 seconds - Answers - Concept of thin
slice?
all the above (honesty, enthusiasm, aggressiveness) - Answers - John Camp keys to
success?
55% visual, 38% vocal, 7% verbal - Answers - Study of likability?
customer loyalty - Answers - What is NOT a marketing concept?
Benefits-Costs - Answers - Formula for customer value?
7% - Answers - % of customers who experience poor customer service that will tell
service provider?
63% - Answers - % of customers more likely to change a purchase decision based on
one person?
improve customer service - Answers - Main focus of Delta Airlines training?
implement a failure/recovery plan - Answers - Lesson learned "united breaks guitar"
study?
angry and silent - Answers - Types of dissatisfied customer?
identification, repeat sales, introduce new product - Answers - 3 objectives of branding?
protect against theft - Answers - 1 function of packaging?
knowledge, trust, status - Answers - Components of credibility?
progresso - Answers - Which company use labeling to promote nutritional value to
become leader in industry?
media and community - Answers - 1 objective of marketing is building long term
relationships. What are 2 important relationships that need to be maintained?
societal - Answers - Toms focuses on which marketing management philosophy?
social - Answers - Levi's failed which part of external environment?
legal - Answers - Required change of doorknobs?
can be evaluated by others during the first 10 seconds - Answers - Concept of thin
slice?
all the above (honesty, enthusiasm, aggressiveness) - Answers - John Camp keys to
success?
55% visual, 38% vocal, 7% verbal - Answers - Study of likability?
customer loyalty - Answers - What is NOT a marketing concept?
Benefits-Costs - Answers - Formula for customer value?
7% - Answers - % of customers who experience poor customer service that will tell
service provider?
63% - Answers - % of customers more likely to change a purchase decision based on
one person?
improve customer service - Answers - Main focus of Delta Airlines training?
implement a failure/recovery plan - Answers - Lesson learned "united breaks guitar"
study?
angry and silent - Answers - Types of dissatisfied customer?
identification, repeat sales, introduce new product - Answers - 3 objectives of branding?
protect against theft - Answers - 1 function of packaging?
knowledge, trust, status - Answers - Components of credibility?
progresso - Answers - Which company use labeling to promote nutritional value to
become leader in industry?
media and community - Answers - 1 objective of marketing is building long term
relationships. What are 2 important relationships that need to be maintained?
