MNGT 220 CHAPTER 10 REVIEW EXAM QUESTIONS AND ANSWERS
The universal standards of the Internet and e-commerce lower which of the following? - CORRECT
ANSWER✅✅market entry cost
Which of the following dimensions of e-commerce technology involves the integration of video, audio,
and text marketing messages into a single marketing message and consumer experience? - CORRECT
ANSWER✅✅richness
Information density refers to the - CORRECT ANSWER✅✅total amount and quantity of information
available to market participants
Selling the same goods to different targeted groups at different prices is called: - CORRECT
ANSWER✅✅price discrimination
Information ________ exists when one party in a transaction has more information that is important for
the transaction than the other party. - CORRECT ANSWER✅✅asymmetry
Changing the prices of products based on the level of demand characteristics of the customer is called
________ pricing. - CORRECT ANSWER✅✅dynamic
Compared to traditional markets, digital markets have: - CORRECT ANSWER✅✅lower search costs
Compared to digital goods, traditional goods have: - CORRECT ANSWER✅✅higher cost of distribution
What is the primary benefit to consumers of disintermediation? - CORRECT ANSWER✅✅lower costs
true or false
E-commerce refers to the use of the Internet and the web to transact business. - CORRECT
ANSWER✅✅true
true or false
The universal standards of the Internet and e-commerce lower which of the following? - CORRECT
ANSWER✅✅market entry cost
Which of the following dimensions of e-commerce technology involves the integration of video, audio,
and text marketing messages into a single marketing message and consumer experience? - CORRECT
ANSWER✅✅richness
Information density refers to the - CORRECT ANSWER✅✅total amount and quantity of information
available to market participants
Selling the same goods to different targeted groups at different prices is called: - CORRECT
ANSWER✅✅price discrimination
Information ________ exists when one party in a transaction has more information that is important for
the transaction than the other party. - CORRECT ANSWER✅✅asymmetry
Changing the prices of products based on the level of demand characteristics of the customer is called
________ pricing. - CORRECT ANSWER✅✅dynamic
Compared to traditional markets, digital markets have: - CORRECT ANSWER✅✅lower search costs
Compared to digital goods, traditional goods have: - CORRECT ANSWER✅✅higher cost of distribution
What is the primary benefit to consumers of disintermediation? - CORRECT ANSWER✅✅lower costs
true or false
E-commerce refers to the use of the Internet and the web to transact business. - CORRECT
ANSWER✅✅true
true or false
