MARKETING 368 - Exam 2 WSU QUESTIONS WITH
COMPLETE SOLUTIONS
"Do female customers utilize the circulation station more than
male customers?" which analysis do you need to perform this
question?
a) Multivariate Categorical Analysis
b) Univariate Categorical Analysis
c) Multivariate Continuous Analysis
d) Univariate Continuous Analysis Correct Answers c)
Multivariate Continuous Analysis
A confidence interval is a projection of the range within which a
population parameter will lie at a given level of confidence,
based on a statistic obtained from a Non probabilistic sample.
True or False Correct Answers False
A confidence interval is a projection of the range within which a
population parameter will lie at a given level of confidence,
based on a statistic obtained from a Non probabilistic sample.
True or False Correct Answers False
A key difference between probability and nonprobability
sampling procedures is whether each individual in the
population has a known chance to be selected as a sample or not.
True or False Correct Answers True
A measure can be reliable but not valid.
True or False Correct Answers True
A measure that is reliable is therefore also valid.
, True or False Correct Answers False
An attribute's properties should not determine which level of
measurement is used.
True or False Correct Answers False
Because ______ and ______ measures are similar when it
comes to analysis, many researchers refer to both types as
continuous measures.
a) interval, ratio
b) nominal, interval
c) nominal, ordinal
d) ordinal, ratio Correct Answers a) interval, ratio
Closed-ended survey questions must be exhaustive and not
mutually exclusive.
True or False Correct Answers False
Factual open-ended items seek concrete responses and are easy
to code.
True or False Correct Answers True
Frequency analysis revealed that the percentage of people
having heard of Zoe Coffee and Kitchen was 19.98193%. Which
of the following is the best way to display this results in the
research report?
a) 20%
b) 19%
c) 0.1998
d) 19.98% Correct Answers a) 20%
COMPLETE SOLUTIONS
"Do female customers utilize the circulation station more than
male customers?" which analysis do you need to perform this
question?
a) Multivariate Categorical Analysis
b) Univariate Categorical Analysis
c) Multivariate Continuous Analysis
d) Univariate Continuous Analysis Correct Answers c)
Multivariate Continuous Analysis
A confidence interval is a projection of the range within which a
population parameter will lie at a given level of confidence,
based on a statistic obtained from a Non probabilistic sample.
True or False Correct Answers False
A confidence interval is a projection of the range within which a
population parameter will lie at a given level of confidence,
based on a statistic obtained from a Non probabilistic sample.
True or False Correct Answers False
A key difference between probability and nonprobability
sampling procedures is whether each individual in the
population has a known chance to be selected as a sample or not.
True or False Correct Answers True
A measure can be reliable but not valid.
True or False Correct Answers True
A measure that is reliable is therefore also valid.
, True or False Correct Answers False
An attribute's properties should not determine which level of
measurement is used.
True or False Correct Answers False
Because ______ and ______ measures are similar when it
comes to analysis, many researchers refer to both types as
continuous measures.
a) interval, ratio
b) nominal, interval
c) nominal, ordinal
d) ordinal, ratio Correct Answers a) interval, ratio
Closed-ended survey questions must be exhaustive and not
mutually exclusive.
True or False Correct Answers False
Factual open-ended items seek concrete responses and are easy
to code.
True or False Correct Answers True
Frequency analysis revealed that the percentage of people
having heard of Zoe Coffee and Kitchen was 19.98193%. Which
of the following is the best way to display this results in the
research report?
a) 20%
b) 19%
c) 0.1998
d) 19.98% Correct Answers a) 20%
