MKTG 379 Chapter 8 Practice Questions With Complete
Solutions
25) Which of the following describes the process of scrutinizing
the wording of a question to ensure that question bias is
minimized and that the question is worded so that respondents
understand it and can respond to it with relative ease?
A) Question field testing
B) Question evaluation
C) Question bias
D) Beta testing Correct Answers B) Question evaluation
26) Question evaluation is a judgment process, but there are four
simple guidelines, or "dos," for question wording. Which of the
following is NOT one of those guidelines?
A) Simple
B) Crystal clear
C) Easy to analyze
D) Brief Correct Answers C) Easy to analyze
27) Researchers should be aware of four "do nots." Which of the
following is NOT among the four primary "do nots" to help
avoid question bias?
A) Should not be leading.
B) Should not be loaded.
C) Should not be overstated.
D) Should not exceed 30 characters. Correct Answers D)
Should not exceed 30 characters.
28) Questionnaire organization is a critical concern because the
questionnaire's arrangement and the ease with which
, respondents complete the questions have potential to affect
________.
A) the quality of the information that is gathered
B) the volume of invalid responses
C) the turnaround time for completion
D) the type of statistical analysis Correct Answers A) the
quality of the information that is gathered
29) There are five functions that the questionnaire introduction
accomplishes. ________ is NOT one of those functions.
A) Identification of who is doing the survey
B) The respondent's compensation
C) The purpose of the survey
D) How the respondent was selected Correct Answers B) The
respondent's compensation
30) The sequencing of questions or blocks of questions,
including any instructions, on the questionnaire pertains to
question ________.
A) validity
B) testing
C) flow
D) blocking Correct Answers C) flow
31) Attention should be given to placing the survey questions
developed ________ to ease respondent participation.
A) at the beginning
B) in the middle
C) in an informal sequence
D) into a logical sequence Correct Answers D) into a logical
sequence
Solutions
25) Which of the following describes the process of scrutinizing
the wording of a question to ensure that question bias is
minimized and that the question is worded so that respondents
understand it and can respond to it with relative ease?
A) Question field testing
B) Question evaluation
C) Question bias
D) Beta testing Correct Answers B) Question evaluation
26) Question evaluation is a judgment process, but there are four
simple guidelines, or "dos," for question wording. Which of the
following is NOT one of those guidelines?
A) Simple
B) Crystal clear
C) Easy to analyze
D) Brief Correct Answers C) Easy to analyze
27) Researchers should be aware of four "do nots." Which of the
following is NOT among the four primary "do nots" to help
avoid question bias?
A) Should not be leading.
B) Should not be loaded.
C) Should not be overstated.
D) Should not exceed 30 characters. Correct Answers D)
Should not exceed 30 characters.
28) Questionnaire organization is a critical concern because the
questionnaire's arrangement and the ease with which
, respondents complete the questions have potential to affect
________.
A) the quality of the information that is gathered
B) the volume of invalid responses
C) the turnaround time for completion
D) the type of statistical analysis Correct Answers A) the
quality of the information that is gathered
29) There are five functions that the questionnaire introduction
accomplishes. ________ is NOT one of those functions.
A) Identification of who is doing the survey
B) The respondent's compensation
C) The purpose of the survey
D) How the respondent was selected Correct Answers B) The
respondent's compensation
30) The sequencing of questions or blocks of questions,
including any instructions, on the questionnaire pertains to
question ________.
A) validity
B) testing
C) flow
D) blocking Correct Answers C) flow
31) Attention should be given to placing the survey questions
developed ________ to ease respondent participation.
A) at the beginning
B) in the middle
C) in an informal sequence
D) into a logical sequence Correct Answers D) into a logical
sequence
