MKTG 379 - Chapter 8| Ques ons and answers |
Updated New 2026| updated
Which of the following is NOT one of the three general types of primary data collec on?
a. Advocacy research
b. Exploratory research
c. Descrip ve research
d. Causal research
a. Advocacy research
Researchers conduc ng _____ are likely looking to describe a group based on various
characteris cs or determine the rela onship between characteris cs.
a. advocacy research
b. inves ga ve research
c. descrip ve research
d. causal research
c. descrip ve research
A research study conducted in a realis c or natural environment is which type of study?
a. Focus group
b. Laboratory experiment
c. Case analysis
d. Field experiment
d. Field experiment
The degree to which the outcome of an experiment can be a(ributed to an experimental
variable and not to other factors is known as ____.
a. internal varia on
b. external varia on
c. internal validity
d. external validity
, c. internal validity
_____ are commonly used in online se)ngs as a means of op mizing the performance of
company websites.
a. A/B tests
b. Laboratory experiments
c. Market tests
d. Focus groups
a. A/B tests
Which considera on of market tes ng creates the possibility that compe tors might see a
company's new product before it is commercialized?
a. Control
b. Time
c. Cost
d. Quality
a. Control
In which type of test market does the company a(empt to sell the product being tested through
normal distribu on channels in the test market ci es?
a. Controlled
b. Simulated
c. Standard
d. Virtual
c. Standard
If the goals of test marke ng included preven ng compe tors from learning about a new
product, keeping costs to a minimum, and comple ng faster than full-scale tes ng, which type
of market test would be best?
a. Controlled
b. Simulated
c. Standard
d. Experimental
b. Simulated
Updated New 2026| updated
Which of the following is NOT one of the three general types of primary data collec on?
a. Advocacy research
b. Exploratory research
c. Descrip ve research
d. Causal research
a. Advocacy research
Researchers conduc ng _____ are likely looking to describe a group based on various
characteris cs or determine the rela onship between characteris cs.
a. advocacy research
b. inves ga ve research
c. descrip ve research
d. causal research
c. descrip ve research
A research study conducted in a realis c or natural environment is which type of study?
a. Focus group
b. Laboratory experiment
c. Case analysis
d. Field experiment
d. Field experiment
The degree to which the outcome of an experiment can be a(ributed to an experimental
variable and not to other factors is known as ____.
a. internal varia on
b. external varia on
c. internal validity
d. external validity
, c. internal validity
_____ are commonly used in online se)ngs as a means of op mizing the performance of
company websites.
a. A/B tests
b. Laboratory experiments
c. Market tests
d. Focus groups
a. A/B tests
Which considera on of market tes ng creates the possibility that compe tors might see a
company's new product before it is commercialized?
a. Control
b. Time
c. Cost
d. Quality
a. Control
In which type of test market does the company a(empt to sell the product being tested through
normal distribu on channels in the test market ci es?
a. Controlled
b. Simulated
c. Standard
d. Virtual
c. Standard
If the goals of test marke ng included preven ng compe tors from learning about a new
product, keeping costs to a minimum, and comple ng faster than full-scale tes ng, which type
of market test would be best?
a. Controlled
b. Simulated
c. Standard
d. Experimental
b. Simulated
