CPRP FINAL EXAM 2026 ACTUAL QUESTIONS AND
SOLUTIONS RATED A+
✔✔Publicity - ✔✔Exposure gained by the agency through media that is not paid for by
the agency. Most often results from news releases and other promotion pieces.
✔✔What is the difference between advertising and publicity? - ✔✔Advertising is
exposure that is paid for by the agency (newspaper ads, facebook ads) whereas
publicity is exposure that is not paid for by the agency (press releases)
✔✔Mass marketing - ✔✔Wastes resources on people who are highly unlikely to
respond by using services. Inefficient and ineffective.
✔✔What are the three ways an agency can approach Target Marketing? - ✔✔1.
Undifferentiated approach
2. Differentiated approach
3. Concentrated marketing approach
✔✔Undifferentiated approach to Target Marketing - ✔✔Used when no visible market
segments are identified or the agency uses a mass-market approach, thus, one
marketing mix is used for all programs and services
✔✔Differentiated approach to Target Marketing - ✔✔Distinct market segments are
identified and the agency chooses to target one or more with a specific marketing mix
for each. A decision may be made not to target all markets.
✔✔Concentrated marketing approach to Target Marketing - ✔✔Selects one or two
distinct market segments and focuses the marketing efforts specifically on these
markets. In Parks & Rec, this marketing approach is most often used in commercial
recreation.
✔✔Market Positioning - ✔✔How the community perceives the agency and services
✔✔How can an agency establish a unique position in the market (5 ways)? - ✔✔1.
Uniqueness of product
2. Product quality
3. Location
4. Promotions
5. Brand loyalty
✔✔Branding - ✔✔Process whereby the agency creates an image in the mind of
consumers as to who it is. Makes the public know who you are when they see your logo
and name.
✔✔What 3 things does Branding include? - ✔✔1. Name of agency
,2. Logo
3. Image of the product/service
✔✔Formalized partnerships with outside organizations should address what 8 things? -
✔✔1. Purpose of relationship
2. Partner roles and responsibilities
3. Decision-making process
4. Communication process
5. Deliverables
6. Timelines
7. Resources
8. Evaluation of the partnership including exit/termination strategy
✔✔Advocacy on behalf of the organization to public and media may include (3 things) -
✔✔1. Educational activities
2. Outcomes-based programming
3. Involvement in the political process
✔✔Agencies may use programming as a vehicle to advocate for what? - ✔✔Attitudes or
behaviors in areas such as environmental protection, health and wellness, cultural
understanding, or racial harmony
✔✔What are some political topics Parks and Recreation agencies could advocate for? -
✔✔Environmental protection, services for people with disabilities, long-range park and
rec planning and development, combating violence and substance abuse
✔✔True or False: Citizens can often be more influential than agency staff when
advocating for political policies - ✔✔True- the public can influence national, state, and
local legislation and also impact funding sources within all levels of government.
✔✔What are some tools that both the agency and the public can use for advocacy
purposes? - ✔✔1. Writing letters to local newspapers
2. Contacting political representatives via letters and email
3. Meeting with local political representatives
4. Organizing community meetings
5. Distributing public education materials
✔✔Interdepartmental coordination/Structural integration - ✔✔the process of
coordinating tasks, roles, functions, and units so that work gets done efficiently and
effectively.
✔✔Chain of command - ✔✔The line of authority between supervisor and employee
,✔✔First Amendment - ✔✔Protects your right to lobby members of congress and
congressional staff, committees, and state legislators?
✔✔Organizational structure - ✔✔how job tasks are formally divided, grouped, and
coordinated
✔✔True or False: Appropriated federal or state funds may be used, directly or indirectly,
to pay for lobbying activities? - ✔✔False: Anything that is paid for by the government,
including salary, telephone, copier, paper, postage, secretary, etc. may NOT be used
for lobbying activities. Personal funds or donations may be used.
✔✔What are 3 ways to foster strong departmental relationships? - ✔✔1. Vet policies
through all departments before implementation
2. Make meetings a positive experience with clear outcomes. Meetings must have a
purpose, an agenda, the right people at the table, clear guidelines for behavior within
the meeting, defined action steps and responsibilities, and follow-up as needed
3. Departments should have adequate resources to accomplish the goals of the units
✔✔In-service training should - ✔✔focus on individual employee performance,
knowledge, and skill development and should align abilities and ideas to reach
organizational goals.
Can also be used to update employees on new policies, procuedres, and agency
activities.
✔✔Part-time staff advocacy can be enhanced through... - ✔✔Strong customer service
training
employee training and development
managers who work to engage and motivate their staff
an agency that shows that is cares for its staff
✔✔Marketing plan - ✔✔written document that assesses the current state of marketing
as well as its future direction.
✔✔Executive summary - ✔✔Summarizes the entire marketing plan. Relatively short and
may be the only part read by some people. Should be written last but placed at the front
of the document.
✔✔Situational analysis - ✔✔Evaluates the internal and external environment in which
the agency is operating. Where the agency considers what products it provides as well
as those provided by other agencies. SWOT analysis, demand, trends, economic
climate, and examination of the branding and positioning of the agency
✔✔Customer analysis - ✔✔Most important section of marketing plan. Identifies market
segments within the community and establishes target markets for key programs and
facilities.
, ✔✔Marketing and branding goals and strategies - ✔✔Short and long-term marketing
goals established based on data collected. Goals provide a general direction and the
marketing strategies detail how the goals will be accomplished. Often includes a
detailed advertising plan, sponsorship plan, and other working documents used
throughout the year.
✔✔Implementation, monitoring, and evaluation - ✔✔A marketing plan should be
implemented, monitored, and evaluated to guide the budget and monitor for
effectiveness along the way.
✔✔What are 5 ways to provide information to the public? - ✔✔1. News releases
2. Printed materials
3. Websites
4. Apps
5. Social media
✔✔Financial management - ✔✔overall coordination of financial resources including
developing a budget, determining how to acquire and use alternative funds to meet
organizational goals and objectives, and understanding processes for purchasing and
handling cash
✔✔Name 4 ways that financial and/or operating data is collected in parks and rec -
✔✔1. Attendance figures
2. Room counts
3. Cash reports
4. Maintenance reports
✔✔Maintenance reports show... (3 things) - ✔✔1. Work flow
2. Productivity
3. repairs made
✔✔Room counts - ✔✔show facility use patterns, demonstrate to what capacity the
facility is actually being used.
✔✔Cash reports - ✔✔reveal how many people come to a facility, how much admission
they are paying, and how much in goods and services they are purchasing
✔✔Attendance figures - ✔✔necessary to predict future program participation, justify
increasing or decreasing staff, or defending budget increase
✔✔SWOT analysis - ✔✔strengths, weaknesses, opportunities, threats
✔✔What are some devices and techniques that can be used to establish a systematic
accounting system for cash-handling practices that will discourage dishonesty, reduce
SOLUTIONS RATED A+
✔✔Publicity - ✔✔Exposure gained by the agency through media that is not paid for by
the agency. Most often results from news releases and other promotion pieces.
✔✔What is the difference between advertising and publicity? - ✔✔Advertising is
exposure that is paid for by the agency (newspaper ads, facebook ads) whereas
publicity is exposure that is not paid for by the agency (press releases)
✔✔Mass marketing - ✔✔Wastes resources on people who are highly unlikely to
respond by using services. Inefficient and ineffective.
✔✔What are the three ways an agency can approach Target Marketing? - ✔✔1.
Undifferentiated approach
2. Differentiated approach
3. Concentrated marketing approach
✔✔Undifferentiated approach to Target Marketing - ✔✔Used when no visible market
segments are identified or the agency uses a mass-market approach, thus, one
marketing mix is used for all programs and services
✔✔Differentiated approach to Target Marketing - ✔✔Distinct market segments are
identified and the agency chooses to target one or more with a specific marketing mix
for each. A decision may be made not to target all markets.
✔✔Concentrated marketing approach to Target Marketing - ✔✔Selects one or two
distinct market segments and focuses the marketing efforts specifically on these
markets. In Parks & Rec, this marketing approach is most often used in commercial
recreation.
✔✔Market Positioning - ✔✔How the community perceives the agency and services
✔✔How can an agency establish a unique position in the market (5 ways)? - ✔✔1.
Uniqueness of product
2. Product quality
3. Location
4. Promotions
5. Brand loyalty
✔✔Branding - ✔✔Process whereby the agency creates an image in the mind of
consumers as to who it is. Makes the public know who you are when they see your logo
and name.
✔✔What 3 things does Branding include? - ✔✔1. Name of agency
,2. Logo
3. Image of the product/service
✔✔Formalized partnerships with outside organizations should address what 8 things? -
✔✔1. Purpose of relationship
2. Partner roles and responsibilities
3. Decision-making process
4. Communication process
5. Deliverables
6. Timelines
7. Resources
8. Evaluation of the partnership including exit/termination strategy
✔✔Advocacy on behalf of the organization to public and media may include (3 things) -
✔✔1. Educational activities
2. Outcomes-based programming
3. Involvement in the political process
✔✔Agencies may use programming as a vehicle to advocate for what? - ✔✔Attitudes or
behaviors in areas such as environmental protection, health and wellness, cultural
understanding, or racial harmony
✔✔What are some political topics Parks and Recreation agencies could advocate for? -
✔✔Environmental protection, services for people with disabilities, long-range park and
rec planning and development, combating violence and substance abuse
✔✔True or False: Citizens can often be more influential than agency staff when
advocating for political policies - ✔✔True- the public can influence national, state, and
local legislation and also impact funding sources within all levels of government.
✔✔What are some tools that both the agency and the public can use for advocacy
purposes? - ✔✔1. Writing letters to local newspapers
2. Contacting political representatives via letters and email
3. Meeting with local political representatives
4. Organizing community meetings
5. Distributing public education materials
✔✔Interdepartmental coordination/Structural integration - ✔✔the process of
coordinating tasks, roles, functions, and units so that work gets done efficiently and
effectively.
✔✔Chain of command - ✔✔The line of authority between supervisor and employee
,✔✔First Amendment - ✔✔Protects your right to lobby members of congress and
congressional staff, committees, and state legislators?
✔✔Organizational structure - ✔✔how job tasks are formally divided, grouped, and
coordinated
✔✔True or False: Appropriated federal or state funds may be used, directly or indirectly,
to pay for lobbying activities? - ✔✔False: Anything that is paid for by the government,
including salary, telephone, copier, paper, postage, secretary, etc. may NOT be used
for lobbying activities. Personal funds or donations may be used.
✔✔What are 3 ways to foster strong departmental relationships? - ✔✔1. Vet policies
through all departments before implementation
2. Make meetings a positive experience with clear outcomes. Meetings must have a
purpose, an agenda, the right people at the table, clear guidelines for behavior within
the meeting, defined action steps and responsibilities, and follow-up as needed
3. Departments should have adequate resources to accomplish the goals of the units
✔✔In-service training should - ✔✔focus on individual employee performance,
knowledge, and skill development and should align abilities and ideas to reach
organizational goals.
Can also be used to update employees on new policies, procuedres, and agency
activities.
✔✔Part-time staff advocacy can be enhanced through... - ✔✔Strong customer service
training
employee training and development
managers who work to engage and motivate their staff
an agency that shows that is cares for its staff
✔✔Marketing plan - ✔✔written document that assesses the current state of marketing
as well as its future direction.
✔✔Executive summary - ✔✔Summarizes the entire marketing plan. Relatively short and
may be the only part read by some people. Should be written last but placed at the front
of the document.
✔✔Situational analysis - ✔✔Evaluates the internal and external environment in which
the agency is operating. Where the agency considers what products it provides as well
as those provided by other agencies. SWOT analysis, demand, trends, economic
climate, and examination of the branding and positioning of the agency
✔✔Customer analysis - ✔✔Most important section of marketing plan. Identifies market
segments within the community and establishes target markets for key programs and
facilities.
, ✔✔Marketing and branding goals and strategies - ✔✔Short and long-term marketing
goals established based on data collected. Goals provide a general direction and the
marketing strategies detail how the goals will be accomplished. Often includes a
detailed advertising plan, sponsorship plan, and other working documents used
throughout the year.
✔✔Implementation, monitoring, and evaluation - ✔✔A marketing plan should be
implemented, monitored, and evaluated to guide the budget and monitor for
effectiveness along the way.
✔✔What are 5 ways to provide information to the public? - ✔✔1. News releases
2. Printed materials
3. Websites
4. Apps
5. Social media
✔✔Financial management - ✔✔overall coordination of financial resources including
developing a budget, determining how to acquire and use alternative funds to meet
organizational goals and objectives, and understanding processes for purchasing and
handling cash
✔✔Name 4 ways that financial and/or operating data is collected in parks and rec -
✔✔1. Attendance figures
2. Room counts
3. Cash reports
4. Maintenance reports
✔✔Maintenance reports show... (3 things) - ✔✔1. Work flow
2. Productivity
3. repairs made
✔✔Room counts - ✔✔show facility use patterns, demonstrate to what capacity the
facility is actually being used.
✔✔Cash reports - ✔✔reveal how many people come to a facility, how much admission
they are paying, and how much in goods and services they are purchasing
✔✔Attendance figures - ✔✔necessary to predict future program participation, justify
increasing or decreasing staff, or defending budget increase
✔✔SWOT analysis - ✔✔strengths, weaknesses, opportunities, threats
✔✔What are some devices and techniques that can be used to establish a systematic
accounting system for cash-handling practices that will discourage dishonesty, reduce
