SOLUTIONS RATED A+
✔✔What are the minimum and maximum levels of maintenance standards for Parks
and Recreation? - ✔✔Minimum level: Maintain area so it is safe
Maximum level: Maximum occupant safety and comfort & a sensation of well-being
✔✔Routine Maintenance - ✔✔Preserve or improve the appearance of a facility or
equipment. Less frequent than housekeeping activities, vary by season and user
preference. May be completed on a fixed time schedule- not urgent.
✔✔Examples of routine maintenance include... - ✔✔Stripping/waxing floors, painting
walls, cleaning fixtures, adjusting doors
✔✔Work order - ✔✔a form memorandum requesting that specific maintenance services
be performed. Usually initiated by the PRP, on-site maintenance workers, or facility
users.
✔✔Landscaping maintenance can...W - ✔✔enhance attractiveness, invite users,
channel traffic, contribute to safety, and disguise unattractive areas. Landscaping
should support, not dictate program efforts.
✔✔RFP (Request for Proposal) - ✔✔A document that is sent out to potential vendors
requesting them to provide a proposal on a product or service. Develop a scope of the
project, obtain bids, identify a contractor, supervise project to agency standards.
✔✔Preventative Maintenance - ✔✔a program of regular inspections and care to avert
potential problems. Prolongs the life of equipment and improves organizational
efficiency by avoiding downtime due to inoperable equipment.
✔✔What is the difference between a credit card and a P-card? - ✔✔Credit cards can
carry over a balance, P-cards must be paid off at the end of the month. Monthly use
fees and interest charges are higher on credit cards.
✔✔What is the difference between a standard and blanket P.O.? - ✔✔Standard P.O.s
are used for a one-time delivery of goods and/or services and are paid-in-full once
purchase is complete. Blanket P.O.s are used for small, continuous purchases, and the
agency is billed once per month (ex: maintenance staff would use one at a hardware
store).
✔✔Market - ✔✔the set of actual and potential buyers of a product or service who have
similar characteristics and are wiling and able to spend money or exchange other
resources to obtain a product.
,✔✔Marketing Mix (4 P's) - ✔✔Product, Price, Place, Promotion
✔✔Collaboration - ✔✔short-term relationship, lasts until a problem is solved
✔✔Alliance - ✔✔Requires a high level of commitment between organizations, as well as
the sharing of authority and decision making. Ex: Two neighboring park depts planning
and implementing a combined Halloween event
✔✔Partnership - ✔✔Strongest relationship between organizations. Formed when two or
more partners come together to create an entirely new entity.
✔✔Marketing Mix: Product - ✔✔Services and facilities offered to the public. Product is
adapted to meet the needs of specific groups. Ex: Tee ball for kids, Fast-pitch softball
for teens, Slow-pitch softball for adults
✔✔Marketing Mix: Price - ✔✔Can have major impact on participation. Too high of price
may not be affordable for most people, too low creates a low perceived value.
✔✔Marketing Mix: Place - ✔✔Distribution of products. Includes accessibility of
programs and the facilities where they are offered, including how close the place is to
where people live and work, atmosphere, geographic area, population density. Also
includes day of week, time, and format of program.
✔✔Marketing Mix: Promotion - ✔✔Means of communicating the value of a product.
Done through the promotions mix.
✔✔Market Segmentation - ✔✔The process of subdividing a larger heterogeneous
market into small homogeneous markets that are more similar in the media they are
exposed to, their product wants, and how they will respond to the marketing mix.
✔✔Four variables for market segmentation - ✔✔1. Demographics (income, age, race,
sexual orientation),
2. Geography (travel time and proximity),
3. Psychographics (values, attitudes, and beliefs such as lifestyle or social class),
4. Behaviors (skill level and product loyalty).
✔✔Target Marketing - ✔✔Markets the agency chooses to focus on for a particular
product (ex: story time = families with elementary-age children).
✔✔Theme - ✔✔The concept that drives a program's design and marketing
✔✔Job analysis - ✔✔provides a foundation for the job description.
,✔✔What aspects of parks and recreation provide the most community-wide benefits? -
✔✔Parks and natural areas, followed by facilities and programs
✔✔Individual benefits of parks - ✔✔experienced by those who directly participate in an
activity
✔✔Community benefits of parks - ✔✔betterment of the community at large, not just
those who participate in programs. Ex: Living near a park increases property values
✔✔What aspects of parks and recreation provide the most individual benefits? -
✔✔Programs and facilities
✔✔Positioning - ✔✔the process of establishing and maintaining a positive image of the
agency in the minds of the community and elected officials.
✔✔What are the 7 approaches to educating the public about the benefits of Parks and
Recreation services? - ✔✔1. Formulate a position statement
2. Listen to elected officials as they talk about the city and its problems
3. Find research/scientific evidence that supports what parks and recreation does
4. Select no more than 3 issues to help you demonstrate the value of P&R
5. Be consistent and persistent about getting the message out.
6. Offer testimonial evidence that P&R services help the community and its members.
7. Use cost/benefit analyses. Ex: Use cost per resident vs. total cost ($1.25 per person
vs. 1 million dollars total)
✔✔What is the purpose of a Friends group? - ✔✔To solicit public support on the
agency's behalf. Support parks & rec agencies through activities such as fundraising,
providing volunteers, working on projects, and supporting the agency in achieving its
mission and goals.
✔✔Most Friends groups are what type of organization (tax-wise)? - ✔✔501(c)3 tax-
exempt nonprofit
✔✔What are 5 ways to collect public input regarding policies? - ✔✔Public meetings,
focus groups, Citizen Advisory Groups, Surveys, and Referendums
✔✔What are the three purposes of public meetings? - ✔✔1. Inform the public of specific
items or changes
2. Consult the public on issues or to garner reactions to items such as policy changes
3. To involve the public by getting their input on topics
✔✔Focus Group - ✔✔A small but representative group of patrons are assembled and
asked various questions about a topic
, ✔✔Focus group facilitator - ✔✔Someone who is not affiliated with the agency whose
job is to ascertain perceptions, opinions, beliefs, and attitudes about a given subject.
✔✔A focus group should be no larger than... - ✔✔10 people
✔✔Citizen Advisory Groups - ✔✔formed to provide valuable feedback and direction.
Can investigate a specific issue or problem and provide a report for public consumption.
✔✔Surveys - ✔✔Gather input regarding polices and procedures
✔✔closed-ended vs. open-ended survey questions - ✔✔Closed-ended questions make
data analysis easier but open-ended questions provide richer information
✔✔Referendum - ✔✔An issue is placed on the ballot and the voters give feedback.
✔✔Vision statement - ✔✔expresses what the organization should become, where it
wants to go strategically at a given timeline (5 to 10 years in the future).
✔✔Mission statement - ✔✔a statement of the organization's purpose - what it wants to
accomplish in the larger environment
✔✔An organization's mission statement answers what 3 questions? - ✔✔1. Who the
customers are
2. What services are provided by the agency
3. How services will be provided
✔✔What are 6 benefits to forming relationships with other agencies? - ✔✔1. Providing
higher levels of service than an agency can provide alone
2. Pooling resources
3. Avoiding duplication of services when resources are limited
4. Gaining expertise from multiple people in many different areas
5. Demonstrating to the public that tax dollars are being used wisely
6. Enhancing flexibility and efficiency within the organization
✔✔Comprehensive marketing plan - ✔✔Ensures that services are tailored to the
identified wants of customers, affordably priced, promoted directly to the target market,
and placed so they are accessible to the market.
A detailed description of how the marketing mix will be implemented in order to facilitate
the exchange of resources so the goals and objectives of both participants and the
organization are satisfied.
✔✔Market - ✔✔Set of actual and/or potential buyers of a product who have similar
characteristics and are willing and able to spend money or exchange other resources to
obtain a product.