Exam : AB-100
Title : Agentic AI Business
Solutions Architect
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Case study
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Background
Fabrikam, Inc., is a global consumer goods company that is undergoing a digital transformation initiative
to migrate its entire infrastructure to the Microsoft cloud. As a key element of this cloud migration, the
company will implement Microsoft Dynamics 365 Sales, moving away from the current on-premises
proprietary technologies used by its business-to-business (B2B) sales team. As part of the cloud
migration, Fabrikam will adopt an AI-first approach to its business solutions and implement AI solutions,
wherever possible, to streamline operations.
Problem Statements
Fabrikam's infrastructure currently relies on various on-premises systems that require sales executives to
use corporate computers with physical keyboards to access business information during customer
interactions. Mobile phones cannot be used for these purposes, as the systems depend on keyboard
input. As a result, the sales executives spend a lot of time using keyboards to search for data on several
disparate systems and file servers, rather than focusing on the customers. This affects the customer
experience.
Fabrikam stakeholders are concerned that users will be hesitant to adopt AI. If the AI initiatives are NOT
adopted, cost savings will never be realized. Additionally, funding for future AI initiatives will depend on
demonstrating an increase in AI adoption month over month. As the AI agent initiative for the sales team
will be the first for Fabrikam, the rapid adoption of the agent is a high priority.
Planned Initiatives
General