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Exam (elaborations) MCN204A41 Social Psychology, Global Edition

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These notes cover introduction to social psychology, attribution , aggression, violence. Etc.

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​Unit 1: Introduction to Social Psychology​

​1. Meaning and Definitions of Social Psychology​


​●​ ​Definition:​​Social psychology is the scientific field​​that seeks to understand the​

​nature and causes of individual behaviour, feelings, and thoughts in social situations.​

​It systematically investigates how our actions and internal states are influenced by the​





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​actual, imagined, or implied presence of other people.​

​●​ ​Scientific Nature:​​It relies heavily on the scientific​​method (systematic observation,​




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​description, and measurement) rather than informal folk wisdom or common sense.​

​To yield accurate insights, the field adheres to four core values:​​accuracy​​(gathering​
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​precise information),​​objectivity​​(evaluating without​​bias),​​skepticism​​(verifying​

​findings repeatedly), and​​open-mindedness​​(willingness​​to revise views based on​
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​evidence).​

​●​ ​Focus on the Individual:​​Unlike sociology, which typically​​focuses on group-level​
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​factors like social class and institutions, social psychology distinctly emphasises the​

​psychology of the individual​​. Even when studying group​​dynamics, the focus​
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​remains on how the individual behaves within that group context.​


​2.​​Growth​​and​​History​​of​​Social​​Psychology​​The​​development​​of​​social​​psychology​​can​​be​
​so




​divided into distinct historical eras:​


​●​ ​Birth and Infancy (1880s–1920s):​​Norman Triplett is​​widely credited with​

​conducting the first social psychological experiment (1897-1898), examining how​

​bicyclists raced faster in the presence of others. By the 1920s, the field was formally​

, ​established with early, foundational textbooks by scholars like William McDougall,​

​Edward Ross, and Floyd Allport.​

​●​ ​A Call to Action (1930s–1950s):​​Global events, particularly​​World War II and the​

​rise of fascism, catalysed the field as researchers urgently sought to understand​

​prejudice, obedience, and conformity. Kurt Lewin emerged as a pioneering figure,​

​establishing the​​interactionist perspective​​, which​​asserts that human behaviour is a​

​function of the interaction between an individual's personality and their environmental​





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​characteristics.​

​●​ ​Confidence and Crisis (1960s–Mid-1970s):​​This era​​saw massive expansion and​




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​intense controversy. Stanley Milgram’s famous obedience experiments demonstrated​

​how vulnerable ordinary individuals are to destructive commands from authority​
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​figures. However, this period also triggered a "crisis" marked by heated debates over​

​the ethics of laboratory experiments and the psychological impact of using deception​
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​on human subjects.​

​●​ ​An Era of Pluralism (Mid-1970s–1990s):​​In response​​to ethical debates, the field​
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​adopted a more pluralistic approach, utilising a wider range of research techniques.​

​This era birthed​​social cognition​​—the study of how​​people perceive, remember, and​
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​interpret information about themselves and others.​


​3.​ ​New​ ​Perspectives​ ​in​ ​Social​ ​Psychology​ ​Modern​ ​social​ ​psychology​ ​is​ ​highly​ ​dynamic,​
​so




​integrating several cutting-edge perspectives:​


​●​ ​Integration of Emotion, Motivation, and Cognition:​​Today's researchers bridge​

​"hot" (emotional/motivational) and "cold" (cognitive) processes. They examine how​

​our desire to be accurate in our judgments often conflicts with our desire to feel good​

​about ourselves.​

, ​●​ ​Biological and Evolutionary Perspectives:​​Evolutionary psychology​​uses​

​principles of natural selection to study how behaviours and cognitive traits evolved to​

​help our ancestors survive and reproduce. Concurrently,​​social neuroscience​​explores​

​the intersection of brain research and social behaviour, utilising technologies like​

​fMRI to map how brain areas process social threats, empathy, and aggression.​

​●​ ​Implicit (Nonconscious) Processes:​​Researchers have​​discovered that much of our​

​social information processing is​​automatic​​. We have​​intuitive, unconscious reactions​





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​(such as implicit attitudes and stereotyping) that occur effortlessly and without our​

​conscious awareness, existing alongside our controlled, deliberate thinking.​




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​●​ ​Cultural and Multicultural Perspectives:​​Recognising​​that human behaviour is​

​heavily shaped by culture, researchers increasingly conduct cross-cultural research.​
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​This perspective helps distinguish which social behaviours are universally human and​

​which are specific to particular societies, such as differences between individualistic​
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​and collectivist cultures.​

​●​ ​Interdisciplinary Approaches:​​The field is rapidly​​expanding to include​​behavioral​
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​economics​​(how psychology relates to economic decision-making),​​embodied​

​cognition​​(how our physical bodily actions link to​​our minds), and the massive​
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​impact of the online world and social media on human interaction.​


​4.​ ​Research​ ​Methods​ ​in​​Social​​Psychology​​Social​​psychology​​relies​​on​​rigorous​​empirical​
​so




​methods to test hypotheses and theories:​


​●​ ​Systematic Observation:​​Describing behaviour carefully​​as it naturally occurs, often​

​in real-world settings.​

, ​●​ ​The Survey Method:​​Asking large numbers of people to respond to questions about​

​their attitudes or behaviours. While useful for large samples, self-reports can be​

​misleading due to biases or the wording of questions.​

​●​ ​Correlational Research:​​Measuring the naturally occurring​​relationships between​

​two or more variables. While it helps predict behaviour, it cannot prove causation​

​(i.e., correlation does not equal causation).​

​●​ ​Experimental Research:​​To establish cause and effect,​​researchers manipulate an​





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​independent variable​​to observe its effect on a​​dependent​​variable​​. This method​

​requires maintaining experimental control to prevent confounds and using​​random​




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​assignment​​so every participant has an equal chance​​of being placed in any condition.​

​●​ ​Meta-Analysis:​​A statistical technique that combines​​results from multiple individual​
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​studies to assess the overall strength and reliability of a specific effect.​

​●​ ​Ethics in Research:​​Because social psychological research​​sometimes requires​
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​deception​​(providing false information to ensure participants​​act naturally), strict​

​ethical guidelines are enforced. Researchers must obtain​​informed consent​​, ensure​
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​participants are protected by Institutional Review Boards (IRBs), and provide a​

​thorough​​debriefing​​after the study to explain its​​true purpose and alleviate any​
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​distress.​


​5. Development of Social Psychology in India​
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​●​ ​Indian social psychology grew by recognising that strictly Western models (often​

​rooted in individualism) could not fully explain behaviour in a predominantly​

​collectivist and highly diverse cultural setting.​

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