STC 259: Exam 1 Questions With
Complete Answers
What is the nature of challenge of PR?
a. dynamic
b. conflictual
c. strategic
d. multifaceted
e. differentiation - ANSWER d
What is NOT a representative term of the definitions of PR?
a. deliberate
b. manipulative
c. planned
d. strategic
e. public interest - ANSWER b
What is NOT a component of PR?
a. counseling
b. research
c. hospitality
d. publicity
e. media relations - ANSWER c
Which is NOT component of basic PR practice?
a. counseling
b. employee relations
c. fund-raising
d. networking
e. issues management - ANSWER d
Which is a major difference between PR and journalism?
a. journalism has many components
b. journalists gather and select information fro the primary purpose of providing
the public with news and information
c. journalists write for segmented audiences
d. journalists reach audiences through a variety of channels
e. journalists are more honest than PR professionals - ANSWER b
Which is a major difference between PR and advertising?
a. advertising involves paid space and broadcast time
b. advertising relies on a number of communication tools
c. advertising is broader than PR in scope
,d. advertising often uses PR as a communication tool
e. advertising uses the tools of persuasion - ANSWER a
Which of the following is NOT an accurate statement regarding the relationship
between PR and advertising?
a. advertising is paid time and space, while PR material is often dictated by
media gatekeepers
b. advertising is addressed to external audiences only
c. PR is narrower in scope
d. advertising is usually more costly
e. PR often supports advertising campaigns - ANSWER c
Which is major difference between PR and marketing?
a. marketing provides third-party endorsements
b. marketing serves public interest and generates public goods
c. marketing establishes a corporation as an authoritative source of information
d. marketing primarily aims to selling products and services for profits and
satisfying customers
e. marketing is a management process - ANSWER d
What does strategic communication NOT require to successfully integrate
advertising, marketing, and PR?
a. global/multicultural
b. research-based
c. new media oriented
d. issue-focused
e. toolbox-driven tactics - ANSWER d
Which is a factor in fueling the trend toward integrated communication
approach in PR?
a. continued growth of organizations
b. larger budgets for organizational marketing and communication
c. marketing of products/services generally unaffected by public and social
policy issues
d. advertising, because of high costs, isn't the silver bullet that it used to be
e. merger mania in today's business world - ANSWER d
The PR field is growing in Asia for all of the following reasons EXCEPT:
a. china has opened itself to market capitalism
b. asian nations are rapidly expanding their free-market economies
c. change has more than 500,000 students studying aspects of public relations
d. the PR field is dying everywhere else
e. china has become the "new frontier" - ANSWER d
"Planned" PR means all of the following EXCEPT:
a. activity is organized
, b. solutions are intentionally not creative
c. logistics are thought out
d. activity is systematic
e. research is required - ANSWER b
Which is NOT one of implications of "public interest"?
a. organizations can't make a profit
b. PR activity should be mutually beneficial
c. public's concerns should be considered
d. alignment between the organization's and public's interest
e. research is required - ANSWER a
Which of the following is NOT an element in the RACE formula?
a. actions
b. research
c. competition
d. evaluation
e. communication - ANSWER c
PR helps society in all of the following ways EXCEPT:
a. builds mutual understanding
b. aids in decision making by providing accurate information
c. brings private and public policies into harmony
d. makes things look better than they really are
e. encourages organization to make socially responsible decisions - ANSWER d
Which is NOT a way in PR that supports marketing?
a. develops new prospects
b. hypes new products
c. paves the way for sales calls
d. provides inexpensive sales literature
e. helps sell minor products - ANSWER b
PR contributes to the bottom line in all of the following ways EXCEPT:
a. helps companies talk their way out of situations
b. identifies new opportunities
c. builds moral and teamwork
d. ease resistance to change
e. ensure public consent - ANSWER a
PR should lead marketing strategy because:
a. PR practitioners are master communicators
b. PR practitioners do market research
c. PR practitioners deal with multiple stakeholders
d. PR practitioners create more effective sales literature
e. PR practitioners have been trained in ethics - ANSWER c
Complete Answers
What is the nature of challenge of PR?
a. dynamic
b. conflictual
c. strategic
d. multifaceted
e. differentiation - ANSWER d
What is NOT a representative term of the definitions of PR?
a. deliberate
b. manipulative
c. planned
d. strategic
e. public interest - ANSWER b
What is NOT a component of PR?
a. counseling
b. research
c. hospitality
d. publicity
e. media relations - ANSWER c
Which is NOT component of basic PR practice?
a. counseling
b. employee relations
c. fund-raising
d. networking
e. issues management - ANSWER d
Which is a major difference between PR and journalism?
a. journalism has many components
b. journalists gather and select information fro the primary purpose of providing
the public with news and information
c. journalists write for segmented audiences
d. journalists reach audiences through a variety of channels
e. journalists are more honest than PR professionals - ANSWER b
Which is a major difference between PR and advertising?
a. advertising involves paid space and broadcast time
b. advertising relies on a number of communication tools
c. advertising is broader than PR in scope
,d. advertising often uses PR as a communication tool
e. advertising uses the tools of persuasion - ANSWER a
Which of the following is NOT an accurate statement regarding the relationship
between PR and advertising?
a. advertising is paid time and space, while PR material is often dictated by
media gatekeepers
b. advertising is addressed to external audiences only
c. PR is narrower in scope
d. advertising is usually more costly
e. PR often supports advertising campaigns - ANSWER c
Which is major difference between PR and marketing?
a. marketing provides third-party endorsements
b. marketing serves public interest and generates public goods
c. marketing establishes a corporation as an authoritative source of information
d. marketing primarily aims to selling products and services for profits and
satisfying customers
e. marketing is a management process - ANSWER d
What does strategic communication NOT require to successfully integrate
advertising, marketing, and PR?
a. global/multicultural
b. research-based
c. new media oriented
d. issue-focused
e. toolbox-driven tactics - ANSWER d
Which is a factor in fueling the trend toward integrated communication
approach in PR?
a. continued growth of organizations
b. larger budgets for organizational marketing and communication
c. marketing of products/services generally unaffected by public and social
policy issues
d. advertising, because of high costs, isn't the silver bullet that it used to be
e. merger mania in today's business world - ANSWER d
The PR field is growing in Asia for all of the following reasons EXCEPT:
a. china has opened itself to market capitalism
b. asian nations are rapidly expanding their free-market economies
c. change has more than 500,000 students studying aspects of public relations
d. the PR field is dying everywhere else
e. china has become the "new frontier" - ANSWER d
"Planned" PR means all of the following EXCEPT:
a. activity is organized
, b. solutions are intentionally not creative
c. logistics are thought out
d. activity is systematic
e. research is required - ANSWER b
Which is NOT one of implications of "public interest"?
a. organizations can't make a profit
b. PR activity should be mutually beneficial
c. public's concerns should be considered
d. alignment between the organization's and public's interest
e. research is required - ANSWER a
Which of the following is NOT an element in the RACE formula?
a. actions
b. research
c. competition
d. evaluation
e. communication - ANSWER c
PR helps society in all of the following ways EXCEPT:
a. builds mutual understanding
b. aids in decision making by providing accurate information
c. brings private and public policies into harmony
d. makes things look better than they really are
e. encourages organization to make socially responsible decisions - ANSWER d
Which is NOT a way in PR that supports marketing?
a. develops new prospects
b. hypes new products
c. paves the way for sales calls
d. provides inexpensive sales literature
e. helps sell minor products - ANSWER b
PR contributes to the bottom line in all of the following ways EXCEPT:
a. helps companies talk their way out of situations
b. identifies new opportunities
c. builds moral and teamwork
d. ease resistance to change
e. ensure public consent - ANSWER a
PR should lead marketing strategy because:
a. PR practitioners are master communicators
b. PR practitioners do market research
c. PR practitioners deal with multiple stakeholders
d. PR practitioners create more effective sales literature
e. PR practitioners have been trained in ethics - ANSWER c
